Almost everything I've read in UI design until very recently was about
user-centered design. It seemed to make a lot of sense but then when I read
that there was a book "Designing the Obvious", by Robert Hoekman, and his
rather disparaging posts about user-centered design that also seemed to make
sense.

One thing I feel very strongly is that the user is not "other", that I am
such rearing-to-go user myself and I identify with other users. I mean, we
are all users and yet some of us are not able to put ourselves in the shoes
of other people using their systems when really in a lot of cases it can be
pretty straightforward to do so. I guess it's like we all have emotions and
yet some of us (well, not me) are much better at empathising with other
people's emotions.  As we all do, I "use" a lot and I find so much of bad
user design seems to be just mind-boggling thoughtlessness. To give a couple
of examples:

Where I work, a scrollable text box that was known to often contain a lot of
text and was constantly scrolled by the users was reduced to three lines
"because of space constraints" - in fact it would've been very easy to
rearrange things on the interface to maintain the original size of the text
box.  That text box deeply offended me and I often thought about it. I just
scratched my head and thought "How could you possibly do that? It's a total
pain." People say that users aren't considered - sometimes I wonder if some
people just like to torture them. 

I have just spent two weeks at the Sydney Film Festival. On the website they
said that in response to feedback they had made it possible this year for
attenders to redeem tickets for voucher packages online. In past years, you
could buy single tickets online but for voucher packages you had to submit
each voucher at the venue in exchange for a ticket. Well, d'uh. They surely
didn't need feedback to know that a significant customer body will, of
course, want to be able to redeem vouchers online rather than wait in long
queues and panic about missing the beginning of their film. I bought a 50
voucher package and was delighted with this news - until I went to redeem my
first voucher. You seriously would not believe how many buttons I had to
press to get a single ticket (at least 15) and repeat exactly the same
process for the following 49. I even had to put in my name, address and
phone number for every single ticket. They said something on the website
about the process not being as "seamless" as they'd hoped. It was
RSI-inducing but I plowed on because once I'd started on the online path it
was actually a much slower process to redeem vouchers at the venue. I did
thoroughly enjoy the festival but I would've enjoyed that little bit more
without all the button pressing.

Regards,
Petra Liverani
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