On Jun 25, 2008, at 6:54 PM, J. Ambrose Little wrote:
On Wed, Jun 25, 2008 at 11:07 AM, Andrei Herasimchuk <[EMAIL PROTECTED]
> wrote:
"As for the people who pay the checks? All they care about is
getting a great product. If you design great stuff they don't care
how you did it. Guaranteed."
Andrei, I caution you against making broad generalizations like this.
If I sat down with a few business executives and showed them two
versions of their product, as well as showed them substantial proof
that one of the products, which had been tested over a three to six
month period, returned significantly higher customer satisfaction,
fewer rates of return, higher sales throughput, but that the product
was designed by a 21 year old in college who did it in his dorm room
and knew nothing about UCD, and the other product was designed by
their in-house design team following company approved UCD methodology,
those executives wouldn't say, "We'll use the product designed by our
in-house folks since they obviously followed the correct procedure."
Those business executives would take the better product designed by
the 21 year old who did it solo without using any methodology at
all... then they'd promptly fire their entire design team.
If that's a broad generalization, then consider me guilty as charged.
--
Andrei Herasimchuk
Principal, Involution Studios
innovating the digital world
e. [EMAIL PROTECTED]
c. +1 408 306 6422
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