Scott Berkun wrote:
>I don't care much for management - I care about power.

Scott,

Amen! Thanks for bringing clarity to this part of the discussion. I'm
going to adopt that phrase as my mantra, though it may be a silent one
for tactful purposes.

Sure, many designers do not want to manage, but they see it as the
avenue to bring design influence to the organization. Jim's anaecdotes
of design success when interacting at the exectuve level rather than the
project level underscore the benefits of design intersecting with
management. 

The notion of power that comes with management has been quietly
lingering in the background of the discussion, so far a tacit element of
the management role. To throw it out in the open clarifies the
objjective, and the means to it: to elevate the authoirty of design in
an organization requires power. Management, whatever other trappings may
attend it, holds that power. Get there and you can have some.

Dave Scharn

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