Of course you can be a great design principal, and influence the very nature of a company. You can be a great Creative director, a great VP of user experience, and in a design company, perhaps even a CCO or a CXO. But in a big product company if you want to design the business, that role is owned by another title. I think it's small minded to demand the title be changed just because you have a non-MBA background. But I also feel strongly that designers are every bit as suited to be great product heads and business heads as long as they do their homework to fill in missing knowledge, just as former engineers and former marketeers must do.
I only say this because I hope that designers with a head for business and an interest in broadening their influence will be willing to try out giving up their title and playing a different role. You don't have to, but you might like it. and I promise that you don't stop being a designer, you just expand your scope. And if you don't like it, happily more and more companies are making the principal designer role a standard. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
