Jeff, I think my gut feel was really similar to yours. I do have to say though that about 4 years ago when I was considering going to Pratt for my masters in ID, I took some time out to do an information interview with a local ID now interactive design agency principal, John Payne (you listening?), and I remember something striking about the conversation.
He said that most of the work he was doing was less about designing interactive systems (at their core, though at their skin they look that way) but were more about organizational change. I took that conversation and especially that piece to heart and have seen that most of the product design I have done since then has definitely had a behavioral change component to it. When Robert pointed out the article to me, I read it right away and my reply to him was that his definition of behavior economics really resonated with me in terms of Captology and Persuasion Technology as talked about by BJ Fogg. I think it is different in that Robert is talking about group change at a macro level and BJ seems to be concentrating more at the micro interactions we make and affecting change there. The principles though seem to resonate. Jeff, I know you do a lot of thinking about Service Design. One of the things I hear from the cloud surounding service design is that it is heavily informed from interaction design and many want to place it under the same banner if we make interaction design fully technologically agnostic (despite what you accurately describe about our core practice). Would Transformational Design then also fall under this larger banner of IxD? Is it even worth having a large banner at all? I'm very much in favor of narrow IxD for the same reasons I have spouted on the IAI list that I"m for narrow IA. The one thing that helps me keep IxD narrowly defined for myself is that I'm always looking at it as a cog that gets integrated into part of a whole when needed to fit the right contexts of design problems. So I can see how the medium of service can use IxD, and Visual Design, and Wayfinding and IA (and others) towards achieving a result the same way that Product Design takes IxD, Visual Design and Industrial Design towards creating a 3D manufactured product. Basically, I see IxD as a element that works across many different mediums. Some design topics speak of the medium of the result and others speak of the elements that can be used across mediums (sometimes). Anyway, I appreciate your thoughts around IxD and Service Design and thank you for introducing the topic of Transformation Design. On the latter topic, do you have a case study by Hilary or IDEO that was really about a transformation? Is the frog design HIV testing project a sample of that? -- dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=36296 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
