I totally agree. My reference was exactly related to blind recruiting
and field intercepts with low level involvement surveys. The longer
the survey and more in depth time required then people do expect more
money for sure.
thanks for clarifying that point. :)
thanks
steven
On Oct 1, 2009, at 12:31 PM, Angel Anderson wrote:
In the past we've given cards to Amazon, Starbucks, iTunes, etc. in
the amount of anything between 5 to 50 dollars depending on the time
commitment. Steven has a good point about high amounts being off-
putting, but I believe this is particularly true with field
intercepts and blind recruiting. When going through a firm with a
registered network of available participants, those folks usually
expect higher compensation.
Kind regards,
Angel Anderson
Senior Interaction Designer
HUGE
----------------------------------
IxDA Los Angeles
----------------------------------
Email: angel.j.ander...@gmail.com
Twitter: AngelAnderson
Skype: AngelJAnderson
On Wed, Sep 30, 2009 at 2:19 AM, Steven Diebold <ste...@stevendiebold.com
> wrote:
there is an interesting correlation to the amount of money required to
engage participants and when they think its too much and it puts them
off.
They did a test recently for people filling out surveys and found
$5-$10 gift cards to particular places were the most motivating to
get people to respond. When they moved it up to $50-$250 people were
less likely to respond because they thought it was too good to be
true.
If you are recruiting you should be careful about the incentive and
test them. When they ran these tests they found the promotion that
offered $250 actually received lower response rates than the $5-$10
gift card to Lowes hardware store. They actually got triple the
response rates to lower amount of gift and it cost them less.
Always test your incentives and don't ask people in forums what
works for them unless you want them to take your test. Everyone is
different and is motivated by different things. This is why its
important to test incentives and not to rely on cash.
If you want proof of this test visit Marketing Sherpa B2B marketing
summit. Design reviews are surveys and incentives to review anything
requires testing.
stevendiebold.com
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=46204
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