It sounds as they're looking for market segmentation rather than personas. Personas should be built in a way that the fewest possible can represent the needs of all. This facilitates efficiency in design. Market segmentation and resulting profiles can be quite complex, detailed and specific to facilitate marketing needs.
So one way to answer the question is: no more than you can effectively and efficiently design for. Which for me tends to max out somewhere around 5, 6 or 7. -challis > > On Feb 17, 2010, at 6:17 AM, charles Sue-Wah-Sing <charl...@nexklix.com> > wrote: > >> There is this project I'm working on that is for pet owners, breeders >> and vets. They have identified 15 consumer types between the three >> main segments I've mentioned. The client is requesting we create >> personas for all 15. In my experience I've rarely have had to create >> more than 4 on any given project. For this project I believe I can get >> away with 3. >> >> Does anyone have any thoughts as too what is too many or too few >> personas? Have you come across a similar client request? And how did >> you deal with it? >> >> Thanks, >> Charles Sue-Wah-Sing >> www.suewahsing.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
