I think Navid hits it on the head. Too often personas get mixed up in that crazy world of "market segmentation" where they really don't belong (at least not traditional age/income/race market segmentation).
Especially when dealing with web pages, I tend to think of personas in terms of pathways and IA. There are only so many tasks a visitor can perform at your site, and ideally you lead them through the logical steps to their goal. Each pathway is built from the persona. Ultimately, I agree that 15 sounds like a lot, and that those 15 probably share a number of goals that could be grouped into fewer ultimate personas. You can't be everything to everyone, but ignoring potential customers is a hard mindset to instill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=49443 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
