I've experienced a similar situation where the client wanted a person for each segment.
In our case, we were able to convinence the client post-interviews that the core goals of all segments were satisfied by 3 primary personas. The develoment and use of personas is partly an education process as it is a shift in mindset for many clients from marketing (demographics) to understanding how people actually use the site (goals, attitudes and behaviours). A great resource is Steve Mulder's "The user is Always Right". He has a digital version on his website: http://www.practicalpersonas.com Sara . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=49443 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
