Keep in mind that personas are based on goals and not traditional market segmentation. It sounds to me like the goals of the site have not been clearly defined and the client is in the world of the traditional marketing mentality. Criteria for defining the user experience is distinct from criteria for determining a products feasibility in the market and how/who to distribute to which is the goal of market segmentation. Market segmentation can inform goal definition and is useful information but says nothing about why a user makes certain choices. Answering why will provide you with the goals.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=49443 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
