Much as Slim Devices (Logitech) may want to ignore it, like the crocodile in the bathtub or the elephant in the room, the availability of third-party applications for the iPhone/iPod Touch, is game changing.
It is a Black Swan event(from the book of the same name, which got its title from the story of Captain Cook unexpectantly finding a black swan in Australia, not previously known to exist - at least to the Old World). Logitech can embrace this new reality for a symbiotic relationship. Sonos embraced it in releasing a free app. Ipeng (and Squidgy, et al.) are doing the same for the Logitech products. Logitech should look at the Slim Devices Controller as an inducement to incentivize sales of the Squeezebox and Boom and Duet, not necessarily as a profit center in itself. In light of the new alternatives, the pricing structure of the Controller and Receiver should be changed. An iPod Touch is $229. plus $10. for iPeng. The sum of those is less than the current price of a Controller. How about $150. for the Controller and $225. for the Receiver? Once you get the price of the Controller down, the perceived value added from the lower price (from the consumer's point of view) will hopefully produce higher profits through a higher volume of sales, not a higher mark up on each Controller sold. And more Controller sales will in turn drive further sales of the other Slim Device products. And lowering the price of the Controller would justify raising the price of the Receiver. And since there will be times when your computer is off (hopefully a lot, to save the planet), a mobile version of the squeezenetwork website would also be very helpful to those with an iPhone/iPod Touch. The existing website is just too awkward to use now with the Apple products. This would also incentivize more sales of squeezeboxes and booms and receivers. -- mortslim ------------------------------------------------------------------------ mortslim's Profile: http://forums.slimdevices.com/member.php?userid=11039 View this thread: http://forums.slimdevices.com/showthread.php?t=55543 _______________________________________________ discuss mailing list discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
