Goodsounds;363692 Wrote: 
> The challenge is to develop a good understanding of what the market
> thinks is a company's core.

I believe the market will come to know what the Slim Devices' products
are via the Apple iPhone App Store more so than through any advertising
Logitech does.

The App Store is a free form of advertising for a lot of companies to
introduce the market to their products.  

Millions of people have the iPhone/iPod Touch and it is growing
rapidly.  Many of them will see the iPeng app, for example, and start
their own inquiry about Slim Devices.  Once the consumer then proceeds
to investigate these products, the Controller will be the last item on
their shopping list at current prices.


-- 
mortslim
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