On 17.09.2015 18:55, Bryan Richter wrote: > > It's true: We *do* have a slogan, and arguments to change it must be > heard.
My argument is that brevity, concision, simplicity and clarity are qualities to care about. I don't assume they guarantee a good slogan - but I think they indicate effectiveness. I might miss other qualities, but in my opinion colliding with those bears problems already. "clearing the path to a Free/Libre/Open world" is quite long, clunky and hard to spontaneously recite (not brief) "clearing the path to a Free/Libre/Open world" speaks in dilemma-themed metaphors (not concise) "clearing the path to a Free/Libre/Open world" features a three-part word with two slashes and a non-english word (not simple) "clearing the path to a Free/Libre/Open world" omits the financial a angle (not clear) > <snip> > > Regarding Robert's suggestion: putting aside the question of > discarding our existing slogan, I would suggest one tweak. "We" does > not, in fact, suggest to me that it is "about peaple (many!), maybe > including [me]". It instead suggests an exclusive "we". I think the > following has a more inclusive feel: "Funding free culture, together". > I'm still convinced "we" works fine. "We" can in fact be exclusive, too. But to some extend it is meant to be; without an account on our service you're hardly part of what we do. "We" reflects a good amount of needed tribe feeling. We don't want people to just do things, but to become part of something. A good example for the use of "together" instead of "we" might be: "let's end racism, together", since you can just do that without registering somewhere and transferring money. Also ", together" isn't that short and comes with the extra comma snag. Robert
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