>> what good is the e-gold webpage, as an advertising venue
>
>Unless e-gold started data mining the spending habits of their users and
>correlating it to the type of business that the spend was made to, the
>only relevance that the advertising would have is that they accept e-gold.
No .. no logic here?
Yahoo and Double click offer both untargetted, and targetted ads.
Both work perfectly well in their own way. Indeed in the early days,
both those services offered only untargetted ads.
I've done 100s of thousands, maybe a couple of million, $ worth of ad
banner campaigns for clients. Sometimss (usually) you use
untargetted ads, sometimes targetted.
Consider TV advertising ... you can buy untargetted ads on general
purpose shows, or you can buy targetted ads (say - on a financial
channel). Both exist and work well for different purposes.
What your'e saying here doesn't make sense -- consider, say
Amazon.com (or hell, Banana) wanted ads on egold. Would they choose
"everyone" or "targetted" - they'd choose "everyone", anyway.
You also say ...
>the probability that a banner will interest the spender would be down
>around the usual 0.7% that untargeted advertising usually gets.
Sweet jesus mother of christ ... .7 per cent?
I assume you've never had anything to do with advertising?
Do the figures .. if Banana (say) ran ads and got .7 per cent
response, that would be MINDBOGGLIINGLY FANTASTIC.
If businesses could consistently get .01% response (ie, say $50-$100
for an egold stockbreokerga to get a new client) they would be in
seventh heaven.
And, there would be "an e-gold economy". Which there isn't sat the moment.
>The dowry for marrying e-gold to MegaCorp would be the privacy of it's
>users.
>After the question of 'How do we contact e-gold users?' comes the question
>of 'What are their spending habits & demographics?'.
I don't see that at all - why is there a connection?
Of all the web sites that take benner ads, the vast majority do NOT
do any sort of demographic sifting, they just sell broad untargetted
ads.
You could say the same of broadcast TV. I see no "a leads to b"
connection there.
>Yes, they should. e-gold should just be an accounting system. Wouldn't
>advertising create the same sort of legal liabilities that listing the
>businesses in a directory, with the usual disclaimer, would create?
Not at all - all advertising outlets can either sell or not sell ads
to whoever they want (giving absolutely no reason - they mnight be a
competitor, or they might just not like the ad) - it would be the
same for egold.
--------------------------------------------------------------
"I feel like we're inside a Civilization game and there's some
fucking idiot playing." --Michael T. McNamara
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