That might be the case with some generic products, but not for most 
consumer electronics and certainly not for major appliances.  Even when 
your TV or DVD player fails most people avoid that manufacturer like the 
plague (at least for the next few product cycles), if not out of fear of 
a repeat, then simply to get even.  How many people do you think would 
buy a second K3 if their first one simply failed due to a manufacturing 
flaw that wasn't adequately addressed by Elecraft?

I know of no manufacturer ... not a single one ... who considers product 
unreliability to be good for the balance sheet.  History has proven time 
and time again quite the contrary.

Dave   AB7E



Richard Ferch wrote:
> If the typical consumer response to a failure is to go out and buy 
> another unit from the same manufacturer, perhaps even a more expensive 
> model, then unreliability, at least with respect to that particular 
> failure mode, is actually good for the manufacturer's balance sheet.
>
> 73,
> Rich VE3KI
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