> On 20 Jun 2014, at 3:06 am, John Clark <johnkcl...@gmail.com> wrote: > > .... I would always call coming up with something that was difficult (or > complex) and novel and interesting creative.
That's not creative - that's innovative. Let's get this sorted out now. Innovation is not the same thing as creativity although there is definitely a link between the two. You might think that something is difficult, complex, novel and interesting but it may simply be that you've never heard of it before. Creativity is where nobody has ever heard of it before. Creativity is new value. Innovation is doing something new and possibly challenging and novel for you, but that doesn't have to be new for others. Companies do this all the time. It's called "Me Too-ism" - Apple creates a new concept and delivers it via a new gadget called an iPad which people come to value. Samsung then repeats the concept and develops it in their own possibly quite innovative manner but they did not create the concept, rather, they instantly see the value and go "Fuck! Why didn't we think of that? Let's steal it and do it better than them." There is nothing creative about Me Too-ism. Just visit a supermarket and examine the differences between the 50 brands of soap powder, the 120 brands of margerine or breakfast cereal etc. Such concept iteration or recursion may in fact have value, but it's not new value and it's not difficult - it's easy. Kim -- You received this message because you are subscribed to the Google Groups "Everything List" group. To unsubscribe from this group and stop receiving emails from it, send an email to everything-list+unsubscr...@googlegroups.com. To post to this group, send email to everything-list@googlegroups.com. Visit this group at http://groups.google.com/group/everything-list. For more options, visit https://groups.google.com/d/optout.
