Examples: See Lynn Wheeler's many postings on SNA, TCPIP, FICON, etc., etc.  
His stories will tell you a lot more than I can.  See also the FBA-vs-CKD 
debates and histories, with MVS+CKD always the winner.  See also the (several) 
deliberate cutbacks and staff reductions over the decades for VM and VSE 
development staff and repeated increases in VM+VSE pricing because VM+VSE shops 
had most of the functionality of MVS at less than half the price and requiring 
less than half the systems staff to monitor, maintain and upgrade.  Any threat 
to MVS profits was always the loser.  As a result, there are almost no VM+VSE 
shops left in the Americas, though I am told there is still a customer base 
left in the Euro zone.

IBM never seems to have acquired or internalized the value of the concept of a 
loss leader.  It really is OK to have products you lose money on when they 
bring in more business overall, but IBM is famous for disposing of any 
money-losing product to maintain the corporate philosophy of always (and only) 
being in high-margin businesses.  OK for executive bonuses I guess but rotten 
for customers who may actually like and/or need the losing products.

As for COBOL, at the moment I agree with you, sight unseen.  I am not in any 
position to even ask for the new version of COBOL (though I do expect to see it 
in my shop sometime in the next year), so I have no chance of testing anything, 
but I will be very curious to see the actual results when it arrives.

I was, as you indirectly accuse me of, engaging in speculative conspiracy 
theories about the robustness of the new backend for COBOL.  It really is not 
very hard to do because IBM provides so much ammunition with which to do it, 
and it is thus very hard to resist.

But I will desist in this particular speculation until I can see it for myself.

Peter

-----Original Message-----
From: IBM Mainframe Discussion List [mailto:IBM-MAIN@LISTSERV.UA.EDU] On Behalf 
Of Timothy Sipples
Sent: Thursday, July 11, 2013 1:06 AM
To: IBM-MAIN@LISTSERV.UA.EDU
Subject: Re: Future of COBOL based on RDz policies was Re: RDz or RDzEnterprise 
developers

Peter Farley opines:
>They [IBM] have, time and again, shown themselves quite capable of
>deliberately reducing the effectiveness of new technology to preserve
>their revenue stream for a few more quarters.

Examples?

I'll offer a counterexample: the System/360. IBM led the electromechanical
tabulating and accounting equipment market, and the System/360 utterly
destroyed the very market IBM dominated. The System/360 was either going to
be history's stupidest act of corporate suicide or one of history's most
brilliant business successes, depending on how it turned out.

More recent examples are obviously more relevant than older ones. No points
awarded if the examples have other plausible motives available.

By the way, this question has just been answered for COBOL. Enterprise
COBOL Version 5.1 is available, now. Turn on the new compiler optimizations
and measure the results. They be good. In my opinion it's delusional to
think IBM would invest huge sums and many years developing (and shipping!)
an entirely new backend for a product it didn't believe in and that it
didn't expect to sell. Utterly, completely delusional, with absolutely no
sense of reality -- business or technical. In my personal view. Sometimes
people post conspiratorial stuff here and then I think, "That individual is
not rational in thought." Maybe others' experiences are different, but I
haven't persuaded many people to act when I present an irrational argument.
They just look at me funny and say something like, "OK, that's very
interesting. Thank you for sharing." I've learned to be a little more
thoughtful in trying to understand the world, rationally.

I applaud IBM for Enterprise COBOL V5 and recommend others do the same.
Well done, and more, please.

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