Susie,
Graphic designers making a successful transition to the web need to
let go of a lot of the fine control they exercise routinely in print
design. Suddenly the page becomes a rubbery thing, resizable by the
user and morphable by changing content. A single static image is to
a web page as a single frame is to a movie. Too often a graphic
designer will create a snapshot and think their job is done, leaving
the "petty details of implementation" to the coder who has to figure
out how the page will stretch without breaking and with its look &
feel intact -- an enormous job that entails a huge amount of graphic
design skills. If you can get your designers to provide a half a
dozen snapshots of each page exploring variations in font size and
content size your own job will be easier and you'll be much less
likely to strangle one another down the road.
I'm leaning toward the opinion that Photoshop is not a good tool in
web design, at least not the way it's used by most. Fonts are
anti-aliased, text is static, dimensions are measured in pixels, not
ems, and things are often arranged on the page arbitrarily, eyeballed
to look right to the designer, without regard to consistency of
margins & gutters. The result is something that looks like a
finished product and sets expectations for HTML & CSS to mimic, while
in reality it's only an approximation like a good pencil sketch. My
ideal graphic designer would be fluent in HTML, using Photoshop to
prepare the component images but not to mock up the entire page.
Good luck with your meeting, and let us know how it goes.
Paul
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