Also, we've definitely seen spam with emoji, especially the ones that end up animated, ie:
https://shkspr.mobi/blog/2015/05/how-gmail-lets-spammers-grab-your-attention-with-emoji/ I don't think we have explicit rules about that, but it's always possible the ML models have learned some.[1] Brandon [1] assuming the information is available as a signal, of course, but I haven't looked to see if any of the signals would have it On Wed, Dec 14, 2016 at 10:57 AM, Brandon Long <[email protected]> wrote: > I really don't think we have explicit rules to catch A/B testing type > campaigns. OTOH, if our system thinks either of them is spam, that will > taint the other one as well if the rate of manual marking is high enough > and there are enough features in common. > > Brandon > > On Wed, Dec 14, 2016 at 10:32 AM, Tim Starr <[email protected]> wrote: > >> Yes, I have one client who refuses to do any A/B campaigns because of the >> negative impact at Gmail when he does so. Gmail seems to interpret such >> things as attempts to circumvent filtering and penalize accordingly. >> However, the effect may not be that great if all else is equal, as I have >> tons of other clients who do A/B tests without noticing any such impact. >> So, either they are not as aware, or the effect is not that widespread or >> consistent. >> >> -Tim >> >> On Tue, Dec 13, 2016 at 5:26 AM, Marco Franceschetti via mailop < >> [email protected]> wrote: >> >>> Hi >>> >>> I am writing from ContactLab's Deliverability Team. One of our client >>> has introduced multivariate testing on subject lines in the last 3 months. >>> Gmail's inbox is since then more and more difficult to reach. >>> >>> I am not aware of all the methodological details... >>> The multivariate tests are performed only on a variable portion of the >>> list, from 10% up to 40% in recent sends, and not on all campaigns. >>> >>> Gmail's Postmaster tool shows that Domain and IP Reputation are >>> generally decreasing in the last 3 months, after being almost stable for >>> around 1 year. >>> Inbox Placement on Mailbox Monitor in Gmail is also getting more and >>> more problematic. >>> >>> The multivariate tested subject lines are supposed to be more >>> intriguing: they have introduced capital letters, special characters and >>> symbols. >>> Some examples: >>> >>> 🎉 WOW 🎉 We've chosen [...] >>> ❯❯ Oh... Look ❯❯ You've just discovered [...] >>> ✔ We've Picked You For Extraordinary Deals >>> >>> Apparently, nothing changed (i.e. unsub or complaint rate...) but: >>> - the introduction of multivariate testing and >>> - the new approach in the subject line's "style" in part the campaigns. >>> >>> So, my question is: anyone has noticed if multivariate testing per se >>> can have a negative impact on Gmail's filters? >>> Or, could the new style approach be to blame? >>> Or both? >>> >>> Regards, Marco >>> >>> Marco Franceschetti >>> Head of Deliverability | ContactLab >>> M. +39 331 1717 978 | T. +39 0228311887 >>> [email protected] >>> >>> Via Natale Battaglia, 12 | Milano >>> contactlab.com/it >>> >>> _______________________________________________ >>> mailop mailing list >>> [email protected] >>> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >>> >> >> >> _______________________________________________ >> mailop mailing list >> [email protected] >> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >> >> >
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