Google's spam system--as published in their whitepaper some years ago--penalizes email when users mark the emails as spam. So if I mark that email as spam without reading it, then the next guy to get one like that is more likely to have the email end up in the spam bucket.
-------- Eric Henson Server Team Manager PFS p: 972.881.2900 x 3104 m: 972.948.3424 www.pfsweb.com -----Original Message----- From: mailop [mailto:[email protected]] On Behalf Of Al Iverson Sent: Tuesday, December 13, 2016 2:38 PM To: mailop Subject: Re: [mailop] Multivariate Subject testing influences Gmail's filters? I actually have seen lots of clients doing this, and have had nobody that I can remember complain of deliverability issues. I think it's fine and dandy to theorize, but nobody's shown any sort of specific proof that Gmail actually cares about using goofy symbols in subject lines or that they would degrade a sender's reputation based solely on the use of those. I would be surprised if somebody like Gmail, with tons of engagement and complaint data on hand, would do anything with this. The smart position would probably be more like, "let them send goofy symbols all day long as long as that's what subscribers want." Barring any sort of data to the contrary, I'd be more focused on engagement and potential list hygiene issues. Something started sliding a few months ago. What changed then? New data source? Reactivation of old data? Mailing frequency increased? My gut feeling is that the issue is in the subscriber data and not in the subject line. Cheers, Al -- Al Iverson www.aliverson.com (312)725-0130 On Tue, Dec 13, 2016 at 3:14 PM, John Levine <[email protected]> wrote: > >>🎉 WOW 🎉 We've chosen [...] >>❯❯ Oh... Look ❯❯ You've just discovered [...] ✔ We've Picked You For >>Extraordinary Deals > > You may be familiar with the acronym TWSD, for That's What Spammers Do. > > As others have noticed, TWSD. So don't do that. > > R's, > John > > _______________________________________________ > mailop mailing list > [email protected] > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop _______________________________________________ mailop mailing list [email protected] https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop _______________________________________________ mailop mailing list [email protected] https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
