Hi Thank you all for having taken the time to share your experience and knowledge. Your comments helped me to focus on the deeper context, rather than on the most apparent layer.
I exclude there has been a change in the list management, as it has been very competently suggested, but there are definitely more minor changes in the last months I could not be aware of. Some of these could have influenced the subscriber’s reactions and triggered the filters. As I said, all other KPIs seem to be quite indifferent to the tests, unsubscription rate, compliants, opens, clicks... at least to our eyes. The only evidence is that the higher the volume involved in multivariate testing with “intriguing” subject lines in comparison to the standard subject lines, the lower is inbox placement on Gmail. This may not be a cause effect connection, but it’s a starting point that is worth showing to the client. Thank you and have a nice day Marco Apparently, nothing changed (i.e. unsub or complaint rate...) but: - the introduction of multivariate testing and - the new approach in the subject line's "style" in part the campaigns. So, my question is: anyone has noticed if multivariate testing per se can have a negative impact on Gmail's filters? Or, could the new style approach be to blame? Or both
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