On 13/12/2016 21:41, Eric Henson wrote:
Google's spam system--as published in their whitepaper some years ago--penalizes email when users mark the emails as spam. So if I mark that email as spam without reading it, then the next guy to get one like that is more likely to have the email end up in the spam bucket.
Yes, I'd say that subjects like the examples given look very spammy, so users are more likely just to mark them as spam without opening them. The emojis won't help, but even without those, the subjects look spammy. Once many people start marking them as spam, the reputation of the sender will drop.
'Intriguing' subject lines may sound good on the face of it, but they are designed to get people to open messages without knowing what they are going to get - which is a very spammy thing to do. Nowadays, the subject should tell you exactly what you're going to get when you open the message, and be something that the user is expecting.
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