It appears that Anne P. Mitchell, Esq. via mailop <amitch...@isipp.com> said: > > >> On Feb 23, 2024, at 4:59 PM, John Levine via mailop <mailop@mailop.org> >> wrote: >> >> 'd leave the links in the bodies for now. A lot of mail programs give >> you a way to use the ones in the header, but some major ones like >> Outlook still don't. > >Not to mention that Federal law requires a one-step unsubscribe method. > >As I often seem to get challenged on this, here is the text of the law:
You're confusing unrelated things. The one-click unsubscribe is literally one click, no intermediate web page or anything returned to the user. It's intended for mail systems that do the unsub on the user's behalf. The most familiar is Gmail, where you can click the junk button, and it sometimes gives you the option to unsubscribe instead. It is fine for a regular unsubscribe link to land on a page that asks you to click on a button to confirm you meant it. As people have been saying, that avoids false alarms from malware scanners. As I assume you know, 15 U.S.C. 7704(a)(3)(B) specifically allows the sender to provide a menu of opt-out options. If you think that's wrong, I'd be interested to see case law saying that the usual two-click unsub is illegal. I'm pretty sure there isn't any. R's, John >"§ 316.5 Prohibition on charging a fee or imposing other requirements on >recipients who wish to opt out. >Neither a sender nor any person acting on behalf of a sender may require that >any recipient pay any fee, provide any information other than the recipient’s >electronic mail address and opt-out preferences, or take any other steps >except sending a reply electronic mail message or visiting a single Internet >Web page, >in order to: > >(a) Use a return electronic mail address or other Internet-based mechanism, >required by 15 U.S.C. 7704(a)(3), to submit a request not to receive future >commercial electronic mail messages from a sender; or > >(b) Have such a request honored as required by 15 U.S.C. 7704(a)(3)(B) and >(a)(4)." _______________________________________________ mailop mailing list mailop@mailop.org https://list.mailop.org/listinfo/mailop
