Craig McCluskey wrote:
I didn't see anything about this. Please explain. (I do know what you mean by the "Blue Oval", it's the mortgaging the rights I'm curious about.)
New CEO Alan Mullaly has put nearly all of Ford's assets up as collateral to finance its Way Forward turnaround program. Among them are the rights to the Blue Oval trademark.
"This week, Ford had to mortgage virtually all its most valuable assets — including its factories, the Swedish automaker Volvo and even its blue oval trademark — to guarantee $18 billion in loans that will pay for its turnaround efforts."
From: http://www.nytimes.com/2006/12/02/business/02motors.html Tom
