Well said. I firmly believe that MLO should play to its strengths and 
continue to court the power user.

On Wednesday, 18 November 2015 17:54:23 UTC, chrisleeuk wrote:
>
> This is more a reply to the comments from John Smith.
>
>  
>
> I regard myself as a techie, which according to your comments suggests I 
> don't fit into the definition of a normal human being :)  
>
> I'm not sure if that makes me some kind of super human, or a weird tech 
> geek, either way, I take it as a compliment.
>
>  
>
> I'm sorry that you find the learning curve for MLO so challenging.
>
> I agree that MLO could probably benefit from a little more in the help 
> department and it always better to make software accessible.
>
>  
>
> MLO is definitely powerful and configurable and no doubt learning all the 
> features does take time.
>
>  
>
> Personally I found that with MLO I could start small. I could learn to use 
> the basic task functionality without much issue. Gradually I learned the 
> more advanced functionality, but MLO did a good job of hiding all this 
> stuff away until I was ready.
>
>  
>
> I've tried probably half of the software and services on your list of 
> competition. Many were easy to use and no doubt would appeal more to a 
> wider public. However in every case I found them either too limiting or I 
> had to bend my work flow and way of thinking to fit the product.
>
>  
>
> With MLO I can configure it to fit me.
>
>  
>
> Your argument is principally that MLO will fail due to lack of mass market 
> appeal, or that it is inferior because it will be too difficult for the 
> average person.  
>
>  
>
> It's a typically modern view that products must conform to the lowest 
> common denominator in order appeal to the maximum audience. That’s the kind 
> of thinking that, for example, results in big corporations creating some 
> truly dreadful, but highly profitable TV shows.
>
>  
>
> MLO does require some investment of your time. It does require learning. 
> It’s highly specialized, and won’t appeal to everyone. 
>
>  
>
> MLO as a company is small but it’s sustained itself for 15 years so far. 
>
>  
>
> Not every product needs to be all things to all people, but if you can't 
> get on with MLO, you have a big list of other software that might meet your 
> individual needs better.
>
>  
>
> MLO appeals to a niche market, and that’s fine by me.
>
>
>
> On Monday, 1 December 2014 01:56:40 UTC-7, J Smith wrote:
>>
>> Obviously because I am new... that means in part I have no idea what I am 
>> talking about. But partly it makes me a real expert in the NEW user 
>> experience.
>>
>> The thing is I develop/managed websites for a living and I too would 
>> regard myself as 'above average' technically and I also have a strong sense 
>> of how users work.  
>>
>> To be honest, I do feel for the MLO team. Given where they are, it will 
>> not be easy to get to where they need to get to in order to get anything 
>> close to adoption by the mainstream audience. 
>>
>> I am being extremely persistent here because I have a fairly short 
>> time-window in which to get my entire life onto MLO... or give the heck up.
>>
>> I am also being persistent because there is MUCH wrong with all the 
>> competition that I have seen so far. But that won't last (see below). 
>>
>> What do I like about MLO?
>>
>> Well, on the up-side, there is a plethora of hotkeys on MLO, many of 
>> which you can configure yourself is great and it is dead-easy to whiz items 
>> things up and down multi-level Project Trees and also it's also trivial to 
>> switch items between being an action and being a Projects. [These aspects 
>> are astonishingly rare in the obvious competing product that I have tried 
>> but I LOVE them in MLO!] Moreover you can have something called a "Folder" 
>> which is neither a Project nor an Action. It's a subject area. (Brilliant! 
>> But again, v rare in other apps...).
>>
>> On the down-side this has to be up there as being one of the hardest apps 
>> to 'learn how to drive' that I have ever, EVER come across. [And that's 
>> even after I have spent quite a lot of time reading up on GTD theory - and 
>> after I have even listened to an entire 2-day seminar by David Allen!]
>>
>> BUT I can't think of a single social or business friend who would put up 
>> with this level of difficulty of learning that I have experienced with MLO. 
>> Yes, some techies might well go for it... but any normal human being - 
>> Absolutely no chance!
>>
>> And it's no use saying "but it's very powerful and configurable". Life is 
>> short. We are aren't here for the fun of using your software... Ultimately 
>> we are only using these tools in order to *save* us time!  
>>
>> [Aside: MLO reminds me of the PC database software dBase clone called 
>> Clipper - anyone here old enough to remember that? It was indeed incredibly 
>> powerful and configurable but the learning curve to get anything useful out 
>> of it was about 3 months. Management were NOT happy. And commercially it 
>> simply *died* as hugely powerful and highly configurable as it was.]
>>
>> Now, after all the work the you good people at MLO have put into this 
>> your extremely powerful tool, this is bad news indeed. 
>>
>> If you want a 'quick win' you could regain a lot of usability points at a 
>> stroke simply by doing a couple of explainer videos. A quick short high 
>> level one for total newbies *selling* the whole concept (max 1-2 mins) 
>> and a more detailed one for the converts telling us *how to use* the 
>> system (8-12 mins). And then if you get a chance do another 5 or 10 and 
>> slap them onto YouTube. And do them in English. 
>>
>> Having built this video the next thing you need to do is 'Primary 
>> Customer Research' - newbie *user trials *! What you need is need about 
>> 8-10 users who are not particularly technical sit them down in front of the 
>> software and WATCH. Get them to talk their thoughts out loud. Video them.
>>
>> Then show them the video and watch again. You will be appalled, I promise 
>> you.
>>
>> Honestly, you chaps have built a fantastic engine. But if you want to 
>> appeal to *Mainstream* users (rather than *Early Adopters*) then frankly 
>> you people need to stop all developments until you have done both of the 
>> above.
>>
>> To get clear Early Adopters have a very different psychology from 
>> Mainstream users. Early Adopters like to be the first. They are generally 
>> pretty clever. They like learning news stuff. They tolerate complexity, 
>> mistakes, errors and even bugs to a significant extent. 
>>
>> BUT there aren't all that many of them. And if your product appears to be 
>> going nowhere and is not longer "cutting edge", then they will feel like 
>> idiots for wasting their time with you and they are off! 
>>
>> MAINSTREAM users are different. They value their time very highly. They 
>> just want to get the job done. And fast. They do NOT want to waste any more 
>> time than necessary learning stuff. So they want everything to be easy to 
>> learn and obvious. They like simplicity. They HATE complexity. They want to 
>> get the job done and they want everything to work. 
>>
>> Frankly as things stand, MLO is a total nightmare for Mainstream users. 
>> But don't just take my/Joel's word for it. Do some serious trials with 
>> newbie users! Try some less intelligent / 'ditsy' and/or 'arty' new users. 
>> Even try some slightly drunk or extremely tired users. You need a random 
>> spectrum of users to trail. They will run screaming I guarantee you.
>>
>> [Aside: Another top top - if you are short of time &/or money and want to 
>> do a 'quick and dirty'/'better than nothing' user trial, then consider 
>> using Feedback Army and asking the reviewers to so something specific. The 
>> clever thing is that you can keep rejecting their responses until you are 
>> happy with the level of work that they have done. Brilliant! But actually 
>> you at MLO also need to do proper face-to-face user trials I suspect as 
>> well]
>>
>> If you want further proof of what I am saying take the number of really 
>> important keyboard shortcuts that are completely missing from your official 
>> Keyboard Shortcuts page. e.g. 
>>
>> Control/PgUp  ==> to change tab
>> Control/PgDn  ==> to change tab
>> Control/Enter   ==> to parse the title of an item
>> Control/Shift/Insert ==> to add a new folder
>> Control/Shift/S ==> to add a star
>> Control/M ==> to move a task
>>
>> ...} all missing !     (er I think...!) 
>>
>> If you had done in depth user trials then surely this would have been 
>> picked up. 
>>
>> One word of caution. Beware of *some* of your most loyal customers. There 
>> is no subtext to this - I am not having a go anyone whatsoever. But it's an 
>> established fact that in order to appeal to *Mainstream* customers you 
>> will almost certainly get terrible advice from some of your customers. But 
>> they are dangerous. They are far too close to your product to see it 
>> through the eyes of anyone else. And over time they can bankrupt you.
>>
>> Finally you need to know that much though I am trying to help MLO in what 
>> probably seems like a whirlwind of input, please know that I am not happy. 
>> And I have been keeping a list of competing software in case I find that I 
>> genuinely can not get MLO to work for me (This is still not clear either 
>> way...!) . And believe me there is a LOT of competition. My spreadsheet for 
>> this purpose has well over 100 competitors !
>>
>> For completeness here they are:
>> 2Do
>> 5PM
>> Achieve Planner
>> ActionComplete
>> Action Method
>> ActiveInBox
>> Ajour
>> Apigio
>> Asana
>> Assembla Tickets
>> Astrid List/Task Manager
>> Blue Smiley Organizer
>> Bonsai
>> Bontq
>> Central Desktop
>> Clear (Realmac Software)
>> ClearContext
>> Conqu
>> d-cubed
>> DoIt.im
>> Do It Tomorrow
>> do-Organizer
>> DropTask
>> Due Today
>> EasyTask Manager
>> eProductivity
>> EssentialPIM Pro
>> EverNote (+The Secret Weapon)
>> FacileThings
>> Facio Tasks
>> Feng Office
>> Flashpoint
>> Flow
>> Frictionless 
>> GeeTeeDee
>> germ.io
>> Get Stuff Done
>> Getitdoneapp
>> Ghost Action
>> Gmail Tasks
>> GoalsOnTrack
>> Google Tasks
>> GTD TiddlyWiki Plus
>> GTDAgenda
>> GTDFree
>> GTDNext
>> gtd-php
>> Harmony PIM
>> HiTask
>> iGTD
>> IQTell
>> Jello Dashboard
>> KOI
>> KonoLive
>> Lifeballanced 
>> LifeTopix
>> LiquidPlanner
>> Lists Manager?
>> MasterList Professional
>> mGSD
>> MindManager
>> MindOnTrack
>> MyLifeOrganized
>> Nach
>> Nepture
>> Next Action, Personal Ed
>> Nexty
>> Nirvana
>> Nitro
>> Nozbe
>> Omnifocus
>> OneNote
>> OnePlace
>> Online Task List
>> Oprius
>> Organitask
>> Org-Mode
>> Outlook 2010
>> Papirus
>> Pimki
>> Plancake
>> PocketInformant
>> Priacta 
>> Producteev
>> propelr
>> Psoda
>> Redmill
>> Relenta
>> Remember The Milk (RTM)
>> RexDesktop
>> SimpleNote
>> SandGlaz
>> Smart To-Do List
>> SmartSheet
>> Smartytask
>> Smthngs
>> Task Coach
>> Task Toy
>> TaskFreak
>> TaskPad.jp
>> Tasks/Tasks Pro
>> TaskStep
>> TaskTask (iOS only?)
>> TaskUnifier
>> Taskwarrior
>> Tasque
>> The Now Organiser
>> Things (iOS only?) (by Cultured Code)
>> ThinkingRock
>> Thymer
>> TickTick
>> TiDy
>> TimeGT
>> TimeManagementNinja.com
>> Timetpnote
>> Tjeklist
>> ToDo
>> To-Do DeskList
>> ToDo.txt
>> ToDo Exchange
>> ToDo Matrix
>> Todo Pro
>> ToDoIst
>> ToDoList
>> ToDoMoo
>> Toodledo
>> TomBoy
>> TouchDown w Exchange Tasks
>> TaskUnifier
>> Tracks
>> Tracks.tra.in
>> Treedolist 
>> Ultimate ToDo
>> Upvise
>> VIP Task Manager
>> VitalList
>> Voo2doo
>> What To Do
>> WhatsNext (not ready?)
>> Week Plan
>> Wieldy
>> Workflowy
>> Wunderlist
>> Zendone
>> Zoho CRM
>> Zoot
>>
>> OK many of they above may not be *direct* competitors, (e.g. many don't 
>> run on Windows and many are more list managers than GTD tools as such ) but 
>> I promise you that as a normal/average user, this is the number of tools we 
>> have to wade through on-line, competing with your listings.
>>
>> Why are there quite so many competitors? Because they all think that the 
>> existing market leaders aren't doing a good enough job!  They are trying to 
>> steal your lunch and there are a LOT of them out there.
>>
>> Conclusion:
>> You have SERIOUS competition and you need to raise your game. You need 
>> dramatically improved usability.
>>
>> Finally:
>> Please don't think I'm saying you need to work harder. Nor write better 
>> code. What I'm saying is you need to work differently. VERY differently.
>>
>> J
>>
>>
>> P.S. If anyone from MLO is still reading and appreciating my input please 
>> let me know. 
>>
>> Alternatively, if I am simply wasting my breath please do let me know too!
>>
>

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