So, only the category leaders (and those vying to be category leaders) offer customer service?
Are there any category leaders that *don't* offer customer service (or anything approaching real customer service), while others in their category do? *ASB **http://XeeMe.com/AndrewBaker* <http://xeeme.com/AndrewBaker> *Providing Virtual CIO Services (IT Operations & Information Security) for the SMB market...* On Mon, Apr 21, 2014 at 10:07 AM, Kurt Buff <kurt.b...@gmail.com> wrote: > On Mon, Apr 21, 2014 at 5:56 AM, Steven M. Caesare <scaes...@caesare.com> > wrote: > >> Re: Companies' incentives: That's not universally true. I refer you to > companies that have as at least some of their core operating principles the > ideas of customer service - > > > > That's an ends to a means. That customer service exists to promote > goodwill with regard to the customer buying products the sell, > > > > The litmus test for these: > > > > Cold the company conceivably exist by eliminating the "extra mile" > customer service? Yes. Could they existin by eliminating product sales? No. > > Hrm. I don't think that's the right yardstick. I believe the question > should be: Would these companies be category leaders if they didn't > have such good customer service? And I believe the answer is no. > > Kurt > > >
