It definitely means that if you are going to sell every camera you make, there is no use in lowering the price to sell more. You can't "buy market share" without having the units themselves to deliver. The correct business approach would be to price the cameras just low enough to sell every one you make. Making them cheaper accomplishes nothing. The higher price may even make them more desirable, in a perverse sort of way.
Steven Desjardins Department of Chemistry Washington and Lee University Lexington, VA 24450 (540) 458-8873 FAX: (540) 458-8878 [EMAIL PROTECTED] >>> [EMAIL PROTECTED] 03/07/03 11:38AM >>> Doug wrote: > Excellent point. Reports out of PMA indicate that Pentax will have trouble > keeping up with demand for the *ist D, and the price hasn't even been set yet. Not to be negative but hardly any digital camera is made for meeting demand. Nothing scare the manufacturers more than having unsold stock of digital cameras. Hence, avery digital camera manufactured are already sold. So the fact that a manufacturer doesn't meet demand doesn't mean anything really. Pål
