Hello John,

well said. I'm also very content with announcement of the
*ist D. 

Regards, Hans.

--- "whickersworld" <[EMAIL PROTECTED]> wrote:
>Bruce Rubenstein wrote:
>>
>
>> I didn't say it was a knock off and it doesn't matter if
>it's similar or
>> not. It doesn't matter if it has the best interface know
>to humanity,
>> because people don't start with user interfaces, or any
>other technical
>> detail. A digital SLR, for the general population, is just
>an expensive
>> electronic gadget. They want to buy from a company that
>they know makes
>> "good" electronic gadgets, or a camera brand that has such
>good name
>> recognition that they already know it. Pentax is neither.
>Pentad's name
>> recognition starts with Spotmatic and ends with K1000,
>with nothing in
>> between. If Pentax's DSLR sales are just dependent on long
>time Pentax
>> users then they'll sell about as many as Minolta did of
>their Maxxum 9's.
>
>
>Bruce,
>
>It seems to me that Pentax is a well-run, profitable and
>generally successful company, especially in comparison to
>some larger companies who sell DSLRs at a loss and have done
>for years now.
>
>The company's main market is in point-and-shoot cameras; it
>manages to sell both 35mm and digital P&S cameras in large
>numbers and at a profit.  It also manages to do this without
>spending vast amounts of money on advertising.  This sounds
>to me like a well-managed company, and I fail to see how
>your criticism of it can be justified.
>
>Whether the *ist D sells profitably or not will not depend
>solely on numbers sold.  It will depend crucially on the
>profit margin on each sale.  If Pentax can offer the *ist D
>at an attractive price point, it will sell well.  In other
>words, if the *ist D and two kit lenses can be had for the
>same price as the Canon EOS 10D (or less) then it will sell.
>
>Our enlightened self-interest in the success of the Pentax
>DSLR line depends on two things.  One is whether their
>product(s) meet(s) our needs at a price we can afford.   The
>other is whether Pentax is making money with DSLRs, because
>an unprofitable Pentax is unlikely to survive, let alone
>offer us the equipment we want to buy.
>
>Not being at the very sharp end of digital technology, and
>being economical with the advertising budget, has served
>Pentax pretty well so far, and the *ist D is a beautiful
>product.  I'm very happy with its announcement.  But why
>aren't you?
>
>I would also venture the question, if the Pentax brand gives
>you as much dyspepsia as it appears to, why do you buy it
>and why do you discuss it on here?  Maybe you would be
>happier with a camera brand that kept your blood pressure
>somewhat lower?
>
>Forgive me if I have misunderstood your dissatisfaction.
>
>Regards,
>
>John

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