When your cousin goes out of business (with your help) you won't be able to refuse her, the children and dog from moving in with you. Think about it.
Jack --- On Thu, 2/4/10, P. J. Alling <webstertwenty...@gmail.com> wrote: > From: P. J. Alling <webstertwenty...@gmail.com> > Subject: Re: Myopic Bulls**t Artists > To: "Pentax-Discuss Mail List" <pdml@pdml.net> > Date: Thursday, February 4, 2010, 8:12 AM > On 2/4/2010 11:01 AM, Bob Sullivan > wrote: > > Bill, > > > > You got me on the milk example. I wouldn't pay > them extra and would > > stop shopping with them. Does this mean I will > stop shopping at B&H > > because somebody complained? Not until I see > higher prices or > > experience bad service. > > > > On the Pareto rule (80/20), McD's gets 76% or their > business from 26% > > of the population who visit the stores once per week > or more often. > > Keeping these people happy and coming back is really > important. The > > rest - not so much. > > > > Vegans? Not a very big part of the customer > base. Vegetarian food? > > Not enough interest for McD's to offer it. 74% > of the population > > doesn't visit McD's in a week and your not interested > in them? You're > > damned right! (Nobody says this but if I was > running the railroad...) > > The product and services offered do > not appeal strongly to these > > folks or fit into their lifestyles. And offering > products and > > services that do is too damned expensive. (I'm a > dirty capitalist > > stockholder now and insist McD's make a profit on it's > enterprise.) > > > > You can't be all things to all people. Focus, > focus, focus on the > > part of the customer population that you can serve > profitably. > > > > (And I can see that I'll have to teach you about > profit in a fast food > > restaurant. The meat sandwiches have the lowest > profit margins and > > the highest cost. For drinks, the cup probably > costs as much as the > > liquid inside of it. Great margins on > drinks! I enjoy going to > > Burger King and buying a 99 cent double cheeseburger - > just the > > sandwich, no drink or fries. It's my guerilla > effort to help them go > > out of business!) > > > > Regards, Bob S. > > > > That's what I do at McD's. Not necessary to make them > go out of > business, but then my Cousin owns, (last I knew), 8 Burger > Kings, (or > rather the bank owns >50% of those stores, she runs them > and takes a > share of the profits), and I'd rather buy a loss leader > from the > competition, (plus McD's double cheese tastes more like a > cheeseburger > is /supposed/ to taste). > > > On Thu, Feb 4, 2010 at 8:48 AM, William Robb<war...@gmail.com> > wrote: > > > >> ----- Original Message ----- From: "Bob Sullivan" > >> Subject: Re: Myopic Bulls**t Artists > >> > >> > >> > >> > >> Bill R, after your retail experiences, I can't > believe you want to > >> keep that last 10% of the asshole customers who > cause you all those > >> problems. > >> > >> > >> First, the number of "problem customers" is > nowhere near that high, i would > >> say less than 1/10 of 1%, and no, you encourage > them to shop elsewhere. If > >> you have a good business model, customers who want > to cause problems don't > >> get to do so. > >> If you refuse to serve 10% of the people who walk > in your door, you will > >> very quickly find yourself in a position where no > one comes in any longer. > >> > >> I mean really Bob, you retailed hamburgers for at > least some your working > >> career, did you see 10% of your customers as > undesirable? Did wanting to > >> look after their health and refusing the high > profit "Supersize" option > >> cause you to want to kick their sorry asses out > the door for having anti > >> corporate thoughts? > >> > >> Did you refuse to serve the people who just > stopped in for a coffee because > >> they were a low profit maker for you? > >> What if they didn't want an order of fries with > the Filet O Fish? Kick them > >> out because they stole your profit margin on the > meal? > >> Lets get real here for just a moment. You serve > who comes in your door. It's > >> what you take on when you open a store, whether > you are flogging hamburgers > >> ar cameras. > >> And when a customer brings a mis marked item to > the till, you sell it to him > >> for the price it is marked at, you don't villify > him because you fucked up. > >> > >> I asked Paul this, though it went unanswered, I > suspect because it would > >> have gone against the cheerleading he was doing > for Robin Hood Photo, so > >> I'll ask you as well. > >> > >> You take a quart of milk up to the cash register > and are told that the price > >> marked is actually per pint even though it clearly > indicates per quart on > >> the price tag. > >> Do you happily pay double? > >> And > >> Do you think that the store has a right to brand > you as a "problem" if you > >> object? > >> > >> I am interested to read your thoughts on this. > >> > >> -- > >> PDML Pentax-Discuss Mail List > >> PDML@pdml.net > >> http://pdml.net/mailman/listinfo/pdml_pdml.net > >> to UNSUBSCRIBE from the PDML, please visit the > link directly above and > >> follow the directions. > >> > >> > > > > > -- > {\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fnil\fcharset0 > Courier New;}} > \viewkind4\uc1\pard\f0\fs20 I've just upgraded to > Thunderbird 3.0 and the interface subtly weird.\par > } > > > -- > PDML Pentax-Discuss Mail List > PDML@pdml.net > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link > directly above and follow the directions. > -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
