> > That makes perfect sense. While I'm not really keen on the actual > prices being enforced (who likes to pay more?), getting the product in > stores for a similar price as online may actually get me to shop in a > store if I want to try a lens out. > > On Wed, Apr 18, 2012 at 9:40 AM, Christine Nielsen <ch...@inielsen.net> wrote: >> http://nedbunnell.posterous.com/lens-prices-and-our-channel-strategy-in-the-u
I say it makes little sense to the vast majority of consumers. It only makes sense to a company that is a tad arrogant and misguided. Some companies produce products that are in such high demand that they can successfully dictate the selling price, for instance Apple and iPads, Tesla, and Sony in the past. Most companies are not in that position. What position do you (collective you) believe Ricoh Pentax is in? I've never paid MSRP. MSRP has always been artificially high so that anything below that looks like a discount. In fact if Pentax had demanded MSRP for their products, my association with Pentax would have been over at the time I was choosing between a PZ-1p and a Nikon 8008s. I specifically DON'T buy expensive items in the local camera store BECAUSE they attempt to sell it at MSRP or close to it. Yeah, go ahead and knock $50 or a $100 off MSRP. What are they taking me for, a fool? When I can purchase the same item for $100's less from numerous online retailers? Last I checked, Sears & Roebuck had the K-5 at MSRP through their online store. Any bets on how many K-5's they sell compared to other retailers? Pentax once again has it backwards. They can only successfully dictate selling price if their product is in such high demand that customers will swallow hard and pull out their credit cards. I simply don't see that happening. I predict this strategy will fail miserably and will lead to a result opposite of what Pentax expects, i.e., fewer sales, lesser volume. Hmm... what will that mean for Pentax? Question, do you (collective you) think that Nikon and Canon have deep enough pockets to simultaneously discount their products? This sounds like Pentax committing hari kari to me. Tom C. -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
