on 2012-04-18 7:40 Christine Nielsen wrote
http://nedbunnell.posterous.com/lens-prices-and-our-channel-strategy-in-the-u
full of unsupported claims about "benefits"
quaint and romantic as the idea is (or isn't, when it's Walmart), a physical
retail store is just a lousy proposition if it has to cost a few hundred
dollars to have a chance to handle a product for a few minutes before buying
it; when will someone realize this and invent something better? for that kind
of margin they could send me a loaner lens for a week for free, and swap it for
a brand new one if i liked it
so Pentax forces consumers to pay more (another way to say it since Bunnell
claims prices haven't increased) — that is not going to grow the tiny number of
really good camera stores; i think this is more about getting into some giant
chain in order to generate sales to less knowledgeable buyers; the clerks at
whatever chain this turns out to be will be underpaid non-experts who will
spout crap when questioned
any true "benefit" to enthusiasts and pros will be elusive; this is about
marketing, not serving the customer; Bunnell is just doing spin control
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