On Fri, Oct 29, 2010 at 7:16 PM, Sal Armoniac <[email protected]> wrote:

> ... i can see how Augmented Reality can improve business, but at the moment
> it doesn't grab me. I don't opine, however, that AR is going to fall to the
> wayside and VR will prevail.  I don't see the future that clearly yet.
>
>

Who does? And yet we speculate.

I'll put this another way: the distinction between VR and AR will become
progressively more artificial. I don't see how that can *not* happen,
because the process is already well underway. E.g., everything Gibson
describes in *Spook Country* could be realized with off the shelf hardware
and software and not a ton of customization. The technology and the
infrastructure are already there; all that's wanting is for creatives to
have an incentive to build. The territory's free, it's all around us and
unclaimed. All somebody's got to do is find a map for it. Or make one. (How
many more cyberpunk cliches can I lay down here?)

(Therein lies a question and an idea: What happens when people start trying
to take literal control of their virtual territory? Consider the
scenes in *Spook
Country* where people keep wandering into the Virgin Megastore in LA to see
the virtual installation art -- while the store manager thinks they're all
just a bunch of lunatics. Eventually they were always going to find a way to
throw the artist out and claim the virtual space as their own.)



-- 
--
eric scoles | [email protected]

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