On Fri, Oct 29, 2010 at 7:35 PM, Eric Scoles <[email protected]> wrote:

>
> On Fri, Oct 29, 2010 at 7:16 PM, Sal Armoniac <[email protected]> wrote:
>
>> ... i can see how Augmented Reality can improve business, but at the
>> moment it doesn't grab me. I don't opine, however, that AR is going to fall
>> to the wayside and VR will prevail.  I don't see the future that clearly
>> yet.
>>
>>
>
> Who does? And yet we speculate.
>
> I'll put this another way: the distinction between VR and AR will become
> progressively more artificial. I don't see how that can *not* happen,
> because the process is already well underway. E.g., everything Gibson
> describes in *Spook Country* could be realized with off the shelf hardware
> and software and not a ton of customization. The technology and the
> infrastructure are already there; all that's wanting is for creatives to
> have an incentive to build. The territory's free, it's all around us and
> unclaimed. All somebody's got to do is find a map for it. Or make one. (How
> many more cyberpunk cliches can I lay down here?)
>

It has to appeal to businesses first.  I think a good sense of business
trends allows one to see further than others what collections of media
technology will thrive. All somebody has got to do is find a customer base
for it.  The wheel was invented by the Aztecs... they just used it for
children's toys, though.

>
> (Therein lies a question and an idea: What happens when people start trying
> to take literal control of their virtual territory? Consider the scenes in
> *Spook Country* where people keep wandering into the Virgin Megastore in
> LA to see the virtual installation art -- while the store manager thinks
> they're all just a bunch of lunatics. Eventually they were always going to
> find a way to throw the artist out and claim the virtual space as their
> own.)
>

HA!   I don't have an answer there.  I'm one in a bunch of lunatics looked
down on by LL as a tool whose intellectual property rights have been
revoked.  Oh, that was another downward step on their part.

S


>
>
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> eric scoles | [email protected]
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