Advertising is what it takes to build product sales, without it, your done, basically.
Even the number one soft drink has to continue to advertise, or number 2 will take over in time, Coke, Pepsi, as Pepsi is not too far behind Coke now. Service is key, too, as Coke’s service to the food service industry is terrible. real estate agents who fail, did not market themselves, and so on. Lionel so From: gsc3 Sent: Thursday, November 17, 2011 10:06 PM To: [email protected] Subject: {S-Scale List} Re: Market I looked through the last Model Railroader I bought and there was one S ad, from American Models and 1 other ad that mentioned an item in 4 scales. No way to tell, but I would bet S provides maybe 1/2 of 1% of MR's ad revenues, but receives about 2% of the coverage. George Courtney --- In mailto:S-Scale%40yahoogroups.com, WJJIM@... wrote: > > Statistically HO is 60% of the TOTAL toy/scale train market, ALL the rest > are the other 40%. > I believe I read somewhere that "S' is about 5 % of the 100% that is the > other 40%. Scary, huh???? > > Jim Lyle > > > > In a message dated 11/17/2011 4:26:33 P.M. Eastern Standard Time, > armstong5717@... writes: > > "Gauging" the thoughts today is like comparing Bells original phone with > an I phone. > > Als National A'ssn S Scalers won't sit well as NASS. At least it would > draw attention. > > No wonder Model Railroader pushes HO at Christmas and says it's the top > one. It is also Santa's favorite. > He is always going HO HO HO. > > John Armstrong > ----- Original Message ----- > From: Scaler164@... > To: mailto:S-Scale%40yahoogroups.com > Cc: mailto:S-Scale%40yahoogroups.com > Sent: Thursday, November 17, 2011 3:10 PM > Subject: Re: {S-Scale List} Re: What's in a name? > > > > > > The fore-runners (Tom's "old timers") in S may have chosen the term > 'gauge', but I doubt very seriously that they sat down and discussed whether > to > use it or the term 'scale' instead. They, like I'm sure is the case with > the vast majority of folks, probably just went with what they had always > heard/used... right or wrong without even thinking about it. > > Believe it or not, I agree with Tom as to where the true dividing line is > in the association... but coming to this conclusion does nothing for those > not in S. The problem we have is in making an effective statement to the > other SCALES that S is NOT just AF and that there are some real modelers > amongst us... and real MODELS as well, not just all toys. Until we get THAT > message out there EFFECTIVELY... nothing is going to change. But the > paradox is that something is going to have to change to get that message out > there. > > Let the crucifixion begin. (again) > > John Degnan > > Scaler164@... > > ----- Original Message ----- > > From: "Tom Hawley" <t.hawley@...> > To: mailto:S-Scale%40yahoogroups.com > Sent: Thursday, November 17, 2011 2:42:09 PM > Subject: Re: {S-Scale List} Re: What's in a name? > > ----- Original Message ----- > From: Lamont Heppe > Also, as Dick Karnes recently pointed out, NASG was created by scale > modelers not hi railers or AF guys and I have to assume they selected the > name. > > > > > > > > > > > > > > > > > > > ----------Response----------- > That's what I tried to say recently. I agree with the sentiment in the > above, but it needs a little technical correction, if I'm not mistaken. > > Some of those old timers (peace be upon them) I believe did use > AF-compatible track & wheel standards. But they were modellers. They > took > whatever would work, frequently AF equipment, added & removed detail, and > modified it into cars, locos, &c, that more closely represented real RR > prototypes. This is real the dividing line in our Association - those who > try to model what they know of real RRs (irrespective of track & wheel > standards) - versus those who just want to accumulate a lot of a certain > quasi-defunct brand of toy train. > > Tom Hawley -- Lansing Mich > > [Non-text portions of this message have been removed] > > > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 6639 (20111117) __________ > > The message was checked by ESET NOD32 Antivirus. > > http://www.eset.com > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 6639 (20111117) __________ > > The message was checked by ESET NOD32 Antivirus. > > http://www.eset.com > > > > [Non-text portions of this message have been removed] > > > > ------------------------------------ > > Yahoo! Groups Links > > > > > > > [Non-text portions of this message have been removed] > [Non-text portions of this message have been removed] ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/S-Scale/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/S-Scale/join (Yahoo! ID required) <*> To change settings via email: [email protected] [email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
