Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: Get it from here: http://alexandro.biz/ooo-main-logo-2col-trans.png What are the specs for that image? It would be useful to know the official colors either as RGB or pantone. Same for the font (ie. typeface, size and style) http://marketing.openoffice.org/art/galleries/logos/ Looking at the SVG version, the lettering looks drawn. /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Sun, Dec 13, 2009 at 6:27 AM, Lars Nooden larsnoo...@openoffice.org wrote: Alexandro Colorado wrote: Get it from here: http://alexandro.biz/ooo-main-logo-2col-trans.png What are the specs for that image? It would be useful to know the official colors either as RGB or pantone. Same for the font (ie. typeface, size and style) http://marketing.openoffice.org/art/galleries/logos/ Looking at the SVG version, the lettering looks drawn. Well this is an art question more than a marketing question. The typeface style is proprietary -- that is a long story already beatted to death. This is the SVG version tranformed to png with transparencies. The color pallet is black and blue (#06348c), this is already on the art wiki. http://wiki.services.openoffice.org/wiki/Website/Style_Guide /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
On Saturday 12 December 2009 06:20:44 Andy Brown wrote: John McCreesh wrote: I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( The pamphlet/flyers/whatever you want to call them, should be done in Writer. That way anyone that needs them can make the appropriate changes for they locale and print them out. I agree with Alexandro, avoid Writer, use Draw it's much more suited to DTP work and much easier to edit later on. Chjeers GL As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour This may work for a large venue but what I am looking at is maybe 100 or 200 to send to university for an event they are having. The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John I have posters and disk ready to ship, it is the flyers that are holding me up. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Saturday 12 December 2009 06:34:48 Alexandro Colorado wrote: The RegiCon in australia is March, There is a RegiCon in Australia??? URL please When did this get announced. I must have been missing that day. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
John McCreesh wrote (11-12-09 10:53) I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they agree with that in general. create do not print correctly on the most common Linux pdf viewer :( hmm, no problem here with DocumentViewer under Ubuntu. As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? There is no 'one fits all' solution for flyers and marketing in general. Not even within one language/country :-) So the idea to create a flyer framework, together with default contents, ideas, will help. Also when we gather (links to) existing materials on our wiki, people can easily 'shop' and re-use, contribute back. For printing smaller amounts, it's probably best for each to go to the 'local' shop. Best, Cor -- Cor Nouws - nl.OpenOffice.org marketing contact - Community Contributor Representative in the Community Council Gevoel niet vrij te zijn? Zie www.nieuwsteversie.nl - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] OT Draw or Writer Re: [marketing] OOo Pamphlet?
Graham Lauder wrote (12-12-09 13:16) On Saturday 12 December 2009 06:20:44 Andy Brown wrote: The pamphlet/flyers/whatever you want to call them, should be done in Writer. That way anyone that needs them can make the appropriate changes for they locale and print them out. I agree with Alexandro, avoid Writer, use Draw it's much more suited to DTP work and much easier to edit later on. Depends on the design, Writer gives me more control over text flow and paragraph styles. So whenever there is a large text portion, my personal preference Writer. Also I use OpenOffice.org as much as possible for any job. Since I promote OOo, I like to show what it can be used for to a large extend ;-) Best, Cor -- Cor Nouws - nl.OpenOffice.org marketing contact - Community Contributor Representative in the Community Council Gevoel niet vrij te zijn? Zie www.nieuwsteversie.nl - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Saturday 12 December 2009 06:20:44 Andy Brown wrote: John McCreesh wrote: I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( The pamphlet/flyers/whatever you want to call them, should be done in Writer. That way anyone that needs them can make the appropriate changes for they locale and print them out. I agree with Alexandro, avoid Writer, use Draw it's much more suited to DTP work and much easier to edit later on. And I emphatically disagree with that. Draw is a PITA to work in. For DTP, Writer is so much better. You have many of the features of Pagemaker available in Writer, but as far as I can see not in Draw (for example, linked frames which can be several pages apart, just like in proper DTP software. There is more...). Chjeers GL As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour This may work for a large venue but what I am looking at is maybe 100 or 200 to send to university for an event they are having. The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John I have posters and disk ready to ship, it is the flyers that are holding me up. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alex Fisher Co-Lead, CD-ROM Project OpenOffice.org Marketing Community Contact Australia/New Zealand http://distribution.openoffice.org/cdrom/ signature.asc Description: This is a digitally signed message part.
Re: [marketing] OOo Pamphlet?
Hmmm this is very interesting ... I tend to use OOo Draw for most of my desktop publishing needs - flyers, brochures, catalogs etc. I prefer the control over placement of text boxes, images and other objects on the page compared to OOo Writer. Writer is useful for DTP requiring a lot of text and maybe a few images. DTP documents made in Draw look far nicer than in Writer in my opinion. Plus - once you save in PDF it will work on virtually any computer. Best wishes Hamish On 12/13/09, Alex Fisher alexf@internode.on.net wrote: On Saturday 12 December 2009 06:20:44 Andy Brown wrote: John McCreesh wrote: I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( The pamphlet/flyers/whatever you want to call them, should be done in Writer. That way anyone that needs them can make the appropriate changes for they locale and print them out. I agree with Alexandro, avoid Writer, use Draw it's much more suited to DTP work and much easier to edit later on. And I emphatically disagree with that. Draw is a PITA to work in. For DTP, Writer is so much better. You have many of the features of Pagemaker available in Writer, but as far as I can see not in Draw (for example, linked frames which can be several pages apart, just like in proper DTP software. There is more...). Chjeers GL As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour This may work for a large venue but what I am looking at is maybe 100 or 200 to send to university for an event they are having. The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John I have posters and disk ready to ship, it is the flyers that are holding me up. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alex Fisher Co-Lead, CD-ROM Project OpenOffice.org Marketing Community Contact Australia/New Zealand http://distribution.openoffice.org/cdrom/ - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
Hi Andy, A bit later, but ok, what's in a day ;-) About your own flyer: the text, wording is very good, and not too complex. Improvement can be more visual elements, as Alexandro wrote. Another thing is that you start explaining what the software/project is. Starting with getting people's attention, in general will work better. Hey, want to have ... or Do you recognise ... I have a flyer for my own (OpenOffice.org only-)company that is much shorter. Only 1/3 of a sheet, front and back. (from OOo Writer, export as PDF, to the printer, on the paper.. ) OK, but you are also looking at the next .. Andy Brown wrote (11-12-09 15:52) On Thu, Dec 10, 2009 at 8:29 PM, Andy Brown a...@the-martin-byrd.net Thanks, Alexandro. I looked at the other flyers and think that they will work great, only problem is to get rid of the crop marks so that I can print them out. That are markers used by professional printers. They do not use A4 but large sheets and cut in the end. I have been working (with some others) on a Dutch translation of the flyers and I too think they are pretty good. But somehow the production got stuck ;-) Let me think that your initiative / question is a good reason to pick it up again. Best wishes, Cor -- Cor Nouws - nl.OpenOffice.org marketing contact - Community Contributor Representative in the Community Council Gevoel niet vrij te zijn? Zie www.nieuwsteversie.nl - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
Cor Nouws wrote: Hi Andy, A bit later, but ok, what's in a day ;-) It happens to all of us at times. :( About your own flyer: the text, wording is very good, and not too complex. Improvement can be more visual elements, as Alexandro wrote. Another thing is that you start explaining what the software/project is. Starting with getting people's attention, in general will work better. Hey, want to have ... or Do you recognise ... I have a flyer for my own (OpenOffice.org only-)company that is much shorter. Only 1/3 of a sheet, front and back. (from OOo Writer, export as PDF, to the printer, on the paper.. ) OK, but you are also looking at the next .. I do not understand this. :( Andy Brown wrote (11-12-09 15:52) On Thu, Dec 10, 2009 at 8:29 PM, Andy Brown a...@the-martin-byrd.net Thanks, Alexandro. I looked at the other flyers and think that they will work great, only problem is to get rid of the crop marks so that I can print them out. That are markers used by professional printers. They do not use A4 but large sheets and cut in the end. I guessed that it was a scan of of the flyer. So I can not just print and be done with it. I have been working (with some others) on a Dutch translation of the flyers and I too think they are pretty good. But somehow the production got stuck ;-) Let me think that your initiative / question is a good reason to pick it up again. Best wishes, Cor I am giving up. I am not an artist nor a market expert so I can do nothing more but edit what is there. I used a page from the marketing wiki that is downloaded as an ODT file. This I ran through the Google Translate extension for OOo. The then copied and pasted to get the text to a new document. This, with input from three others I have edited and arranged to what you see in the pamphlet. If anyone wants what I have so they can improve on it, let me know and I will gladly send the ODT file, or if someone will let me know where to upload it I can put it on and OOo seb site. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Sat, Dec 12, 2009 at 4:00 PM, Alex Fisher alexf@internode.on.net wrote: On Saturday 12 December 2009 06:20:44 Andy Brown wrote: John McCreesh wrote: I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( The pamphlet/flyers/whatever you want to call them, should be done in Writer. That way anyone that needs them can make the appropriate changes for they locale and print them out. I agree with Alexandro, avoid Writer, use Draw it's much more suited to DTP work and much easier to edit later on. And I emphatically disagree with that. Draw is a PITA to work in. For DTP, Writer is so much better. You have many of the features of Pagemaker available in Writer, but as far as I can see not in Draw (for example, linked frames which can be several pages apart, just like in proper DTP software. There is more...). Well to start Draw supports layers, locks, and visible tool which makes it much more easy to work with DTP, also they are al floating around the page and the use of grids and gides make it much more easy to snap objects to a specific measure. I dont see writer having this things. So I really don't see how using DRAW is hard to do. I have done complex images like Otto completely in DRAW, also have pushed lots more complex flyers that would be impossible or just a pain to do in Writer. For example this one: http://shop1.actinicexpress.co.uk/shops/essential_web_site_maker/images/catalog/OO2-01---Cover---big.gif Chjeers GL As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour This may work for a large venue but what I am looking at is maybe 100 or 200 to send to university for an event they are having. The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John I have posters and disk ready to ship, it is the flyers that are holding me up. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alex Fisher Co-Lead, CD-ROM Project OpenOffice.org Marketing Community Contact Australia/New Zealand http://distribution.openoffice.org/cdrom/ -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
On Sat, 2009-12-12 at 16:57 -0600, Alexandro Colorado wrote: Well to start Draw supports layers, locks, and visible tool which makes it much more easy to work with DTP, also they are al floating around the page and the use of grids and gides make it much more easy to snap objects to a specific measure. I dont see writer having this things. So I really don't see how using DRAW is hard to do. I have done complex images like Otto completely in DRAW, also have pushed lots more complex flyers that would be impossible or just a pain to do in Writer It depends on what you mean by DTP. For a single page flyer with mainly graphics and text banners, Draw is probably a good choice, type setting a colour magazine and neither Draw not Writer is ideal but probably Writer would be better. -- Ian Ofqual Accredited IT Qualifications A new approach to assessment for learning www.theINGOTs.org - 01827 305940 You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Sat, Dec 12, 2009 at 4:56 PM, Andy Brown a...@the-martin-byrd.net wrote: Cor Nouws wrote: Hi Andy, A bit later, but ok, what's in a day ;-) It happens to all of us at times. :( About your own flyer: the text, wording is very good, and not too complex. Improvement can be more visual elements, as Alexandro wrote. Another thing is that you start explaining what the software/project is. Starting with getting people's attention, in general will work better. Hey, want to have ... or Do you recognise ... I have a flyer for my own (OpenOffice.org only-)company that is much shorter. Only 1/3 of a sheet, front and back. (from OOo Writer, export as PDF, to the printer, on the paper.. ) OK, but you are also looking at the next .. I do not understand this. :( Andy Brown wrote (11-12-09 15:52) On Thu, Dec 10, 2009 at 8:29 PM, Andy Brown a...@the-martin-byrd.net Thanks, Alexandro. I looked at the other flyers and think that they will work great, only problem is to get rid of the crop marks so that I can print them out. That are markers used by professional printers. They do not use A4 but large sheets and cut in the end. I guessed that it was a scan of of the flyer. So I can not just print and be done with it. I have been working (with some others) on a Dutch translation of the flyers and I too think they are pretty good. But somehow the production got stuck ;-) Let me think that your initiative / question is a good reason to pick it up again. Best wishes, Cor I am giving up. I am not an artist nor a market expert so I can do nothing more but edit what is there. I used a page from the marketing wiki that is downloaded as an ODT file. This I ran through the Google Translate extension for OOo. The then copied and pasted to get the text to a new document. This, with input from three others I have edited and arranged to what you see in the pamphlet. So what was the difficulty using my templates? You dont need to do anything but double click on the boxes, type and reinsert the OOo logo, I can give it to you if for some reason you didnt get them. If anyone wants what I have so they can improve on it, let me know and I will gladly send the ODT file, or if someone will let me know where to upload it I can put it on and OOo seb site. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
attachment: ooo-main-logo-2col-trans.png signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: Alexandro, This came in blank. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Sat, Dec 12, 2009 at 6:37 PM, Andy Brown a...@the-martin-byrd.net wrote: Alexandro Colorado wrote: Alexandro, This came in blank. Get it from here: http://alexandro.biz/ooo-main-logo-2col-trans.png -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: Get it from here: http://alexandro.biz/ooo-main-logo-2col-trans.png -- Andy Thanks. - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
Hi Alexandro, * Alexandro Colorado schrieb: [...] We do have an unoficial repository of art that you could re-use and adequate the flyer. http://wiki.services.openoffice.org/wiki/Art/Gallery/OOo3_Splash_Screen If you want to use graphical elements from the final splash screen, we collected them here: http://wiki.services.openoffice.org/wiki/Art/OOo3_Design Best regards Bernhard - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John -- John McCreesh - Marketing Project Lead - OpenOffice.org Join the hundred million - http://why.openoffice.org On Fri, December 11, 2009 1:56 am, Alexandro Colorado wrote: My particular opinion is that is too plain and that it has too much information which is not the best for a flyer since you want them to learn key things. Writing too much could make the people just don't read it or not remember what they read. Have you seen the Flyers for developers: http://ui.openoffice.org/VisualDesign/OOo_flyerEdu_final.html In my point of view this present a more visual appealing flyer with not too much information but enough to make it relevant. On Thu, Dec 10, 2009 at 7:52 PM, Andy Brown a...@the-martin-byrd.net wrote: Alexandro Colorado wrote: url? At http://www.the-martin-byrd.net/OOoPamphletv5.pdf ,it has been there since the 27th of November. -- Andy Brown La Mesa, CA Â 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
with a universal branding stategy; design the full color inserts to headline, bullet-point, simplify and quicken the comprehension of the Features, Advantages, and Benefits of OO.o applications and, in addition to the generic/boilerplate black and white fill-in for localized promo, publish a non-editable PDF 'ad slick' specific to the 'Core Improvements' in the current version which would also be available in multiple languages and suitable for reproduction on a photocopier and/or computer printer. Anyway, those are my thots and questions... Hope all goes well with each of you. And thanks for the attention to detail y'all give to stuff like this smile. In my experience, it really is the difference between 'one time wonder' and 'enduring success' ~Christine - Original Message - From: John McCreesh jp...@openoffice.org To: dev@marketing.openoffice.org Sent: Friday, December 11, 2009 3:53 AM Subject: Re: [marketing] OOo Pamphlet? I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John -- John McCreesh - Marketing Project Lead - OpenOffice.org Join the hundred million - http://why.openoffice.org On Fri, December 11, 2009 1:56 am, Alexandro Colorado wrote: My particular opinion is that is too plain and that it has too much information which is not the best for a flyer since you want them to learn key things. Writing too much could make the people just don't read it or not remember what they read. Have you seen the Flyers for developers: http://ui.openoffice.org/VisualDesign/OOo_flyerEdu_final.html In my point of view this present a more visual appealing flyer with not too much information but enough to make it relevant. On Thu, Dec 10, 2009 at 7:52 PM, Andy Brown a...@the-martin-byrd.net wrote: Alexandro Colorado wrote: url? At http://www.the-martin-byrd.net/OOoPamphletv5.pdf ,it has been there since the 27th of November. -- Andy Brown La Mesa, CA Â 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
John McCreesh wrote: I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I think this particular flyer is good, although I think it could be improved by targeting the message better, and making more use of the available space. I also believe we should avoid proprietary software to create marketing materials, especially when the pdfs they create do not print correctly on the most common Linux pdf viewer :( The pamphlet/flyers/whatever you want to call them, should be done in Writer. That way anyone that needs them can make the appropriate changes for they locale and print them out. As an early warning, for our 2010 marketing work I'll be looking to source some new brochures for conferences etc. There was some off-line discussion about this at OOoCon - one suggestion that went down well was to go 'mix and match'. So, we'd have a high quality, global, 'language neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - which we would use with inserts as appropriate: - for a small event - e.g. at a university - a local team could print out / photocopy black and white A4 inserts in the local language - for a large consumer event we could have one insert per 'application' (Writer, Calc, etc) printed full colour This may work for a large venue but what I am looking at is maybe 100 or 200 to send to university for an event they are having. The folder could also contain a product DVD if appropriate. Feedback welcomed - would this work? Thanks - John I have posters and disk ready to ship, it is the flyers that are holding me up. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
Cor Nouws wrote: Hi Andy, Andy Brown wrote (11-12-09 00:55) Dose anyone that looked at the pamphlet I put up have any comments or suggestion? The pamphlet has been online for almost two weeks and I have heard nothing from anyone, though the page has had several hits. Too much on hands .. but will do so later this day. And thanks for asking attention - sorry you had to do so ;-) Thanks, Cor. I had posted hoping that I could get some feedback from someone. I know that, tough I have some time on my hands to work on thing, others are real busy and may not have the time. There have been a couple but even that was limited feedback. :( -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
This is a separate document from the Technical one so I decided to answer in a different. In light of which about the suggestion for a 'mix and match' high quality, global, 'language neutral' (thus totally graphical) full color folder (printed on one side or both?); a generic/boilerplate black and white (with fill-in space for local contact/promo info, optimally in an editable PDF) 'ad slick' in multiple languages and suitable for reproduction on a photocopier and/or computer printer; and six (?) full-color unique 'product info' inserts, one per each OO.o application... This seems a solid approach to me. In my lingo, what you describe is called a Presentation Kit. And optimally, all the endorsed/approved materials that go into the kit are developed, designed and formatted to enable any person with immediate download of any single page and print very effective high quality 'product info inserts' a few at a time. Well althought this is marketing this is more of an art topic. The goal is providing more art and design elements so the the marketers can access a more profiled environment. And I do agree there is a big overlap between those too and most people are also wearing these two hats. However the goal is to make bulletproof templates, and leave the content to the marketers. The marketers should be precise on what their requirements are. At the same time, for dstribution at conference/events and/or to make 'promotional presentations' to (for example) government agencies, nothing says 'top drawer' or grabs attention like a well-groomed and professionally printed Presentation Kit grin. In light of which I'm wondering, by what date do you envision these materials making print? I suspect the aim would be for the annual conference in the autumn(?) of 2010 and the celebration of OO.o's 10th Birthday... yes? The RegiCon in australia is March, the OOoCon is in November however sometimes the NGO will pull out events throughout the year. There is also two big events that some OOo people participate, this is FOSDEM and CeBIT. I hope we could participate this year on OSCON and xSCALE but I am not sure this could be 100% possible. Also, I think it is critical to clearly define 'the customer' we want these materials persuade, intrigue and provoke to give OO.o a try. This is significant in terms not only of establishing brandname identity over the long haul, but equally in terms of 'getting the most (ROI) bang for our buck in terms of printing costs. I think the goal could be focused on templating for these market. - Developers - Education - Governments And under this heading I ask us to remember (about promotional design) that not only is it 'the sizzle that sells the steak' but also that it is 'the customer' who decides *what* the sizzle is... Can you make examples for each of the markets, but I think most would be middle-age adults regardless of their market. That is, are these materials are being designed to further expand knowledge about OO.o in the community of application developers...? or is the overarching aim to attract and persuade business, education and administrative professionals...? because just as with any translation, the text and other content of the inserts must be meticulously constructed with the 'professional lingo and imagery' that the folks we most wish to persuade most fluntly speak... Mostly are done for recruiting (in case of Developers), governments and industry is more for using it or considering migrate to it. One way perhaps to tailor the package to serve both tech and non-tech audiences could be to design the front/back cover with a universal branding stategy; design the full color inserts to headline, bullet-point, simplify and quicken the comprehension of the Features, Advantages, and Benefits of OO.o applications and, in addition to the generic/boilerplate black and white fill-in for localized promo, publish a non-editable PDF 'ad slick' specific to the 'Core Improvements' in the current version which would also be available in multiple languages and suitable for reproduction on a photocopier and/or computer printer. I think content could be highly configured, but the design-template, could be more neutral, the elements both flyers had from the Visual design, included the branding (OOo logo), screenshots, and OOo application Icons. Beside that the configurable image was the cover, which vary depending the audience. Anyway, those are my thots and questions... Hope all goes well with each of you. And thanks for the attention to detail y'all give to stuff like this smile. In my experience, it really is the difference between 'one time wonder' and 'enduring success' ~Christine - Original Message - From: John McCreesh jp...@openoffice.org To: dev@marketing.openoffice.org Sent: Friday, December 11, 2009 3:53 AM Subject: Re: [marketing] OOo Pamphlet? I agree with Alexandro - I prefer the more graphical look of the Education Flyer. I
Re: [marketing] OOo Pamphlet?
On Thu, Dec 10, 2009 at 5:55 PM, Andy Brown a...@the-martin-byrd.net wrote: Dose anyone that looked at the pamphlet I put up have any comments or suggestion? The pamphlet has been online for almost two weeks and I have heard nothing from anyone, though the page has had several hits. Just upload a new template for OOo using some of the previous design implementations: http://alexandro.biz/FlyerTemplate2.svg The file is two layers, a front and back to have it both on the same file. Thanks. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: On Thu, Dec 10, 2009 at 5:55 PM, Andy Brown a...@the-martin-byrd.net wrote: Dose anyone that looked at the pamphlet I put up have any comments or suggestion? The pamphlet has been online for almost two weeks and I have heard nothing from anyone, though the page has had several hits. Just upload a new template for OOo using some of the previous design implementations: http://alexandro.biz/FlyerTemplate2.svg The file is two layers, a front and back to have it both on the same file. Thanks. -- Andy - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
Leo Moons wrote: Hello Andy, Some time ago, Igor Barzilai from the French speaking community reworked a flyer from John McCreesh and I had it translated to Dutch. I like it very much and maybe it helps you as well. If you need help in translating, I could help you. Best regards I am grateful for any help. If the file is in ODT format then I can work with it. Thanks -- Andy Brown - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
url? On Thu, Dec 10, 2009 at 5:55 PM, Andy Brown a...@the-martin-byrd.net wrote: Dose anyone that looked at the pamphlet I put up have any comments or suggestion? The pamphlet has been online for almost two weeks and I have heard nothing from anyone, though the page has had several hits. Thanks. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: url? At http://www.the-martin-byrd.net/OOoPamphletv5.pdf ,it has been there since the 27th of November. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
My particular opinion is that is too plain and that it has too much information which is not the best for a flyer since you want them to learn key things. Writing too much could make the people just don't read it or not remember what they read. Have you seen the Flyers for developers: http://ui.openoffice.org/VisualDesign/OOo_flyerEdu_final.html In my point of view this present a more visual appealing flyer with not too much information but enough to make it relevant. On Thu, Dec 10, 2009 at 7:52 PM, Andy Brown a...@the-martin-byrd.net wrote: Alexandro Colorado wrote: url? At http://www.the-martin-byrd.net/OOoPamphletv5.pdf ,it has been there since the 27th of November. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: My particular opinion is that is too plain and that it has too much information which is not the best for a flyer since you want them to learn key things. Writing too much could make the people just don't read it or not remember what they read. Have you seen the Flyers for developers: http://ui.openoffice.org/VisualDesign/OOo_flyerEdu_final.html In my point of view this present a more visual appealing flyer with not too much information but enough to make it relevant. Alexandro, Thanks for the input. I will have a look a the link and work on changes. Do you have an .odt copy of better flyers that I can use? I used information that I found on the Marketing wiki as the basis for the pamphlet. I have been trying since I joined, and the reason for, joining the project but I have not found any flyers/pamphlets that I could use. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
Alexandro Colorado wrote: Check this one I did some time ago, is not that flashy but will help you out. Most of the flyers I started using inkscape now and have pick up awesome design ideas from this site. http://screencasters.heathenx.org/ Use this as templates if you want: http://alexandro.biz/FlyerTemplate.svg http://alexandro.biz/Triptico_template.odg Thanks, Alexandro. I looked at the other flyers and think that they will work great, only problem is to get rid of the crop marks so that I can print them out. The screencasters link is interesting but, as well as not being a marketing type, I am also not an artist. I can work with writer but any extended graphic use is out of my reach. Thanks again. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Thu, Dec 10, 2009 at 8:29 PM, Andy Brown a...@the-martin-byrd.net wrote: Alexandro Colorado wrote: Check this one I did some time ago, is not that flashy but will help you out. Most of the flyers I started using inkscape now and have pick up awesome design ideas from this site. http://screencasters.heathenx.org/ Use this as templates if you want: http://alexandro.biz/FlyerTemplate.svg http://alexandro.biz/Triptico_template.odg Thanks, Alexandro. I looked at the other flyers and think that they will work great, only problem is to get rid of the crop marks so that I can print them out. Not sure what you mean with the crop marks but if you want to modify or delete whatever make sure to use Draw or Inkscape and tweak it to the best of your skills. We do have an unoficial repository of art that you could re-use and adequate the flyer. http://wiki.services.openoffice.org/wiki/Art/Gallery/OOo3_Splash_Screen These guys put the source files at the end of their sections. The screencasters link is interesting but, as well as not being a marketing type, I am also not an artist. I can work with writer but any extended graphic use is out of my reach. Thanks again. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org signature.asc Description: OpenPGP digital signature
Re: [marketing] OOo Pamphlet?
Hi Andy, Andy Brown wrote (11-12-09 00:55) Dose anyone that looked at the pamphlet I put up have any comments or suggestion? The pamphlet has been online for almost two weeks and I have heard nothing from anyone, though the page has had several hits. Too much on hands .. but will do so later this day. And thanks for asking attention - sorry you had to do so ;-) -- Cor Nouws - nl.OpenOffice.org marketing contact - Community Contributor Representative in the Community Council Gevoel niet vrij te zijn? Zie www.nieuwsteversie.nl - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet
On Fri, 2009-11-27 at 10:34 -0800, Andy Brown wrote: I have placed a pdf copy of the pamphlet at http://www.the-martin-byrd.net/OOoPamphlet.pdf . Thanks Lars. -- Andy Brown Hi, Thanks for the effort to produce the pamphlet, it is a lot or work. From a visual perspective, it is a lot of words, which can be daunting to the receiver. It would benefit from more white space and at least one clear screenshot of a writer page showing the tool bars (which could span a fold). With the discussion of suitability for user groups, many of the points were common, and could have shared a common space at the top, the others need to be bullet points well spaced. Rather than the list of links on the brochure, just one would suffice, to the OOo homepage. By trimming much of the editorial whitespace can be made available to allow the bullet points to stand out. The idea of a pamphlet is to arrest the receiver's attention. Where it is too densely populated with words, it is often binned because it is too much effort. We don't have to tell the whole story up front, we just have to get them to read it, go to the website and download OOo. The website should cover the benefits for different user groups in more detail, starting with a link like More info for pamphlet readers for example. Now that the initial hard work is done, the editing can really turn this into a fantastic resource. The idea (which has just sprung to mind as I write this) could be developed further by having specific pamphlets for the different market segments: Home, Business, Education, Government. If the initial pamphlet drives people to the website, then they could download a pamphlet to take back to their particular organisation, to initiate the discussion about using OOo. Cheers Andrew Greig Community Distributor, OpenOffice.org Melbourne, Australia - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet
Andrew Greig wrote: Hi, Thanks for the effort to produce the pamphlet, it is a lot or work. I can not take all the credit. I downloaded from the wiki site the text, in German, and ran it through the translate extension. The using cut and paste put it in the tri-fold, which I have since modified to work better. From a visual perspective, it is a lot of words, which can be daunting to the receiver. It would benefit from more white space and at least one clear screenshot of a writer page showing the tool bars (which could span a fold). With the discussion of suitability for user groups, many of the points were common, and could have shared a common space at the top, the others need to be bullet points well spaced. Rather than the list of links on the brochure, just one would suffice, to the OOo homepage. By trimming much of the editorial whitespace can be made available to allow the bullet points to stand out. The idea of a pamphlet is to arrest the receiver's attention. Where it is too densely populated with words, it is often binned because it is too much effort. We don't have to tell the whole story up front, we just have to get them to read it, go to the website and download OOo. The website should cover the benefits for different user groups in more detail, starting with a link like More info for pamphlet readers for example. Now that the initial hard work is done, the editing can really turn this into a fantastic resource. The idea (which has just sprung to mind as I write this) could be developed further by having specific pamphlets for the different market segments: Home, Business, Education, Government. If the initial pamphlet drives people to the website, then they could download a pamphlet to take back to their particular organisation, to initiate the discussion about using OOo. Cheers Andrew Greig Community Distributor, OpenOffice.org Melbourne, Australia Thanks for the comments and feedback. I will go back and make the changes and re-upload for more review. This is the reason I wanted someone else to look at it. If someone else wises to give the editing a go let me know. -- Andy Brown La Mesa, CA 91942 www.the-martin-byrd.net/openoffice.org.html OpenOffice.org Community Distributor CD/OEM Distribution Project member Documentation Project member Marketing Project member User Experience Project member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
