Re: [ubuntu-marketing] Marketing Ubuntu
I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
The graphic is very cool! I especially like the one on the bottom. One suggestion though: colours. Orange is more appropriate colour in this case than purple as the marketing effort is community-based and orange is the official community colour. Cheers, Randall -- On 10-08-29 12:12 AM, Martin Owens wrote: I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
Here's what I think: http://watchboratonline.com/wp-content/uploads/2010/03/borat-high-five.jpg On Sun, 2010-08-29 at 03:12 -0400, Martin Owens wrote: I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
It looks fantastic, my question is, where would we put that image? and also where would be the link to the MK page? Maybe we could make a little banner, image or whatever to the pledge in each team's page, just that image and some text. 2010/8/29 C. F. Howlett seattlec...@gmail.com Here's what I think: http://watchboratonline.com/wp-content/uploads/2010/03/borat-high-five.jpg On Sun, 2010-08-29 at 03:12 -0400, Martin Owens wrote: I think it's awesome, I was inspired to have a play with some graphics: http://imagebin.ca/view/7W26EJu.html Martin, On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote: If we give it the final push it might set the basis for the marketing campaign. What do you all think? -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
I put a new image on the page: https://wiki.ubuntu.com/marketing/guidelines Martin, On Mon, 2010-08-30 at 00:34 -0300, Lisandro Vaccaro wrote: It looks fantastic, my question is, where would we put that image? and also where would be the link to the MK page? Maybe we could make a little banner, image or whatever to the pledge in each team's page, just that image and some text. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
Take a look at the mCoC (marketing code of conduct) https://wiki.ubuntu.com/marketing/guidelinesand all the stuff around it. It's the first approach to a real mk campaign. It does need polishing or restructuring and maybe even giving it some different use but we have advanced a lot since when the line spread Ubuntu summarized the whole marketing campaign. There are goals mapped out for the Ubuntu marketing community and a main gateway to all the marketing and advocacy teams, artwork and guides for people working on marketing. It's also designed to help everyone to get in touch. If we give it the final push it might set the basis for the marketing campaign. What do you all think? 2010/8/8 C. F. Howlett seattlec...@gmail.com Andy: I have to agree with much of your analysis and I've certainly had similar experiences. I've found some good to extraordinary pieces in the spreadubuntu site, but as far as a coordinated marketing approach? I don't see much of that happening. It's quite disappointing as I really do appreciate the Ubuntu product. Grass roots is all well and good, but I would hope that with a product as mature and developed as 10.04+ appears to be, more concrete, coordinated campaigns would be launched. Date: Thu, 05 Aug 2010 15:22:58 -0400 From: Andy Watson watson...@gmail.com Subject: Re: [ubuntu-marketing] This List Still alive? To: ubuntu-marketing@lists.ubuntu.com Message-ID: 4c5b0f92.4060...@gmail.com Content-Type: text/plain; charset=ISO-8859-1 Hello, I am new here but I thought I would give my two cents on the matter of marketing Ubuntu. From my experience, people (around here at least) want their computer to run Facebook flawlessly and look pretty. As much as I like Ubuntu, it is by no means pretty. Even compared to Windows. Security? Not many 'average users' care about security. On paper they do but in the 'wild' they don't. They want it to be easy and quick. Security tends to add additional time to the user experience. I'm not saying this is bad. Free? People are used to paying hundreds of dollars (or pirating) their operating system so when a free one is introduced, it is automatically much worse. This is all well known I'm sure but everything I read about Ubuntu and GNU/Linux in general, it's all about being more secure and free. No one cares. This hasn't worked for the past 10+ years and it will continue not to work. Support. Oh support. None of my family or friends use forums, know what IRC is or have any inkling to contribute. We can't expect people to go to IRC to figure out their problems. They can now get official tech support which is awesome for everyone involved. This needs to be pushed more. There are two majour problems (in my opinion) with Ubuntu being accepted by the general population. Schools and computer sales/service stores. No school in Ontario (that I know of) use GNU/Linux in any part of the education system. If we're looking for a greater market share within the next 5-10 years, we're going to have to focus on the schools. Children will most likely use Windows or MacOS in their homes and with using Windows in school, they know nothing else. If they were to learn more about GNU/Linux in school (even how easy or comparable to Windows it is), they might be more inclined to purchase a Ubuntu machine when they go off to college/university or enter the work force. No education = no knowledge. Computer sales/service stores. If you walk into a tech repair shop around here and ask Do you deal with Ubuntu here?, they would reply with something along the lines of Ahh no, but there's a doctor's office next door if you need it checked out. I worked at a 'computer consultants' business for a while in high school years ago and no other employee had even heard of GNU/Linux. How is this possible? Seriously? So, back to marketing... I have just recently checked out the marketing material available for Ubuntu and I was greatly disappointed. Most of it is years old. We need to develop more marketing material that everyone could use. We need 'people of authority' (paid employees, etc) from the Ubuntu community to go to the school boards and other institutions to introduce Ubuntu as they tend not to take a couple guys off the street too seriously. Are there any 'official' reports on
Re: [ubuntu-marketing] Marketing Ubuntu
We built a page at: https://wiki.ubuntu.com/marketing https://wiki.ubuntu.com/marketing And some guidelines you can access from there. We aim to have some sort of code of conduct for people to sign and leave their name, mail and site (if possible) as a mean to contact everyone. I think it's the first step for a real marketing campaign. Later we could make everyone join a list or a facebook page (which btw has already been created) Take a look at it and let me know what you think. 2010/8/8 C. F. Howlett seattlec...@gmail.com Andy: I have to agree with much of your analysis and I've certainly had similar experiences. I've found some good to extraordinary pieces in the spreadubuntu site, but as far as a coordinated marketing approach? I don't see much of that happening. It's quite disappointing as I really do appreciate the Ubuntu product. Grass roots is all well and good, but I would hope that with a product as mature and developed as 10.04+ appears to be, more concrete, coordinated campaigns would be launched. Date: Thu, 05 Aug 2010 15:22:58 -0400 From: Andy Watson watson...@gmail.com Subject: Re: [ubuntu-marketing] This List Still alive? To: ubuntu-marketing@lists.ubuntu.com Message-ID: 4c5b0f92.4060...@gmail.com Content-Type: text/plain; charset=ISO-8859-1 Hello, I am new here but I thought I would give my two cents on the matter of marketing Ubuntu. From my experience, people (around here at least) want their computer to run Facebook flawlessly and look pretty. As much as I like Ubuntu, it is by no means pretty. Even compared to Windows. Security? Not many 'average users' care about security. On paper they do but in the 'wild' they don't. They want it to be easy and quick. Security tends to add additional time to the user experience. I'm not saying this is bad. Free? People are used to paying hundreds of dollars (or pirating) their operating system so when a free one is introduced, it is automatically much worse. This is all well known I'm sure but everything I read about Ubuntu and GNU/Linux in general, it's all about being more secure and free. No one cares. This hasn't worked for the past 10+ years and it will continue not to work. Support. Oh support. None of my family or friends use forums, know what IRC is or have any inkling to contribute. We can't expect people to go to IRC to figure out their problems. They can now get official tech support which is awesome for everyone involved. This needs to be pushed more. There are two majour problems (in my opinion) with Ubuntu being accepted by the general population. Schools and computer sales/service stores. No school in Ontario (that I know of) use GNU/Linux in any part of the education system. If we're looking for a greater market share within the next 5-10 years, we're going to have to focus on the schools. Children will most likely use Windows or MacOS in their homes and with using Windows in school, they know nothing else. If they were to learn more about GNU/Linux in school (even how easy or comparable to Windows it is), they might be more inclined to purchase a Ubuntu machine when they go off to college/university or enter the work force. No education = no knowledge. Computer sales/service stores. If you walk into a tech repair shop around here and ask Do you deal with Ubuntu here?, they would reply with something along the lines of Ahh no, but there's a doctor's office next door if you need it checked out. I worked at a 'computer consultants' business for a while in high school years ago and no other employee had even heard of GNU/Linux. How is this possible? Seriously? So, back to marketing... I have just recently checked out the marketing material available for Ubuntu and I was greatly disappointed. Most of it is years old. We need to develop more marketing material that everyone could use. We need 'people of authority' (paid employees, etc) from the Ubuntu community to go to the school boards and other institutions to introduce Ubuntu as they tend not to take a couple guys off the street too seriously. Are there any 'official' reports on how much a school could save each year by going open source? Is there a fund that people can donate for the purpose of marketing? I would certain donate. The
Re: [ubuntu-marketing] Marketing Ubuntu
Could we use Launchpad for this effort, starting with some marketing blueprints? Piggy-backing off of this page: https://launchpad.net/~ubuntu-marketing -- On 10-08-10 08:38 PM, Martin Owens wrote: Can we use a scratch pad to start off with and then perhaps move to something more structured later? I really liked the gplv3 comments software, I thought that was very cool, but it's hard to find/setup. I'm not using the right language in searches, can anyone else find some web software which allows users to make changes to a document just like a wiki, but instead of it effecting the master document it simply goes into a branch of it which is easily viewable? +1 feature for having commenting directly tied to parts of the text too. Martin On Tue, 2010-08-10 at 18:28 -0300, Lisandro Vaccaro wrote: I think this has been the best summary of what we have to do. I'll start to build a sort of declaration of values accessible to anyone, I'll copy most from Ubuntu official statements and also provide our material regarding marketing. Obviously anyone is free to help or at least give feedback when I make a first sketch. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
We should use launchpad, we can add add comments or citations using a wiki page, create a blueprint or let me know and I'll do it myself. My only question is what would our main goals be? I've divided the message between Randall and Martin in three topics: - On the first paragraphs you say we have a lot of people doing different things or disjointed micro marketing efforts. - Then there is the problem of communication between all the initiatives. - And finally there is also talk about that we should decide our standpoint on certain issues and on the last paragraphs the idea of a marketing pledge arises. I think it would be easier to start gathering material and writing the pledge on a wiki. 2010/8/11 Randall Ross rand...@executiv.es Could we use Launchpad for this effort, starting with some marketing blueprints? Piggy-backing off of this page: https://launchpad.net/~ubuntu-marketing -- On 10-08-10 08:38 PM, Martin Owens wrote: Can we use a scratch pad to start off with and then perhaps move to something more structured later? I really liked the gplv3 comments software, I thought that was very cool, but it's hard to find/setup. I'm not using the right language in searches, can anyone else find some web software which allows users to make changes to a document just like a wiki, but instead of it effecting the master document it simply goes into a branch of it which is easily viewable? +1 feature for having commenting directly tied to parts of the text too. Martin On Tue, 2010-08-10 at 18:28 -0300, Lisandro Vaccaro wrote: I think this has been the best summary of what we have to do. I'll start to build a sort of declaration of values accessible to anyone, I'll copy most from Ubuntu official statements and also provide our material regarding marketing. Obviously anyone is free to help or at least give feedback when I make a first sketch. -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
I think this has been the best summary of what we have to do. I'll start to build a sort of declaration of values accessible to anyone, I'll copy most from Ubuntu official statements and also provide our material regarding marketing. Obviously anyone is free to help or at least give feedback when I make a first sketch. 2010/8/9 Randall Ross rand...@executiv.es On 10-08-08 09:50 PM, Martin Owens wrote: I don't think it's just that we haven't volunteers, I think that' the wrong way to look at the problem. We do actually have lots of people doing lots of different things. I agree. We appear to have (tens of) thousands of disjointed micro marketing efforts dispersed around the globe. No central voice. No common messaging. No specific goal(s) other than the nebulous one to spread Ubuntu. How fast? Where? Who's first? Which market segments? At what cost? The key is that they're rarely talking to each other about what their doing. The other people, people in LoCo groups and other communities. They don't have a way to express what they need out of marketing either. Aside from contacting Canonical directly and asking for resources, this is true. Who knew there was a facebook group? Well I could have guessed there was, but did I know it was being run by someone enthusiastic who was even on this list? Fact is that a global strategy would need an authority like Canonical that we just don't have. I'm concerned Canonical don't want to do marketing, not even social media. If they did they'd have a little more structure and a lot less vague sentiment. My opinion is that Canonical is focused on marketing the Canonical brand, which is likely the focus they need to have. Having said that, there ought to be at least a skeleton Canonical community marketing outreach team that partners with the thousands of people listed above. I know Mark talks about word of mouth and such, but it's concerning that what those mouths are mainly wording are inaccuracies and undefinable characteristics about software which is made in ways most of the brains attached those mouths don't really understand. Bingo! Ask 10 people in your community What is Ubuntu?. Compare notes. Answers are all over the place. (I keep hearing all kinds of interesting interpretations of it. My answer is likely viewed in the same light.) Here are some real answers from our community: * It's pure magic * A space bunny * Ubuntu is one kind of Linux distribution, mainly based on Debian GNU/Linux. * An alternative to Microsoft * operating system * An OS? * A type of African black magic * Ubuntu is a free software system based on the linux system. * An operating system * Open source ..S.O. If we want a solid marketing push, it's going to need to be the community which does it and it's probably going to need us agreeing on a set of sentiments. We might not be able to get everything branded the same or worded exactly, but we shouldn't be still discussing the wording of Free and Open Source and the misuse of the Linux brand to describe an operating system. This represents a good step. Start with themes and strive for consistency. Ensure that the community set aligns closely with what is said at http://ubuntu.com and a couple links/levels below that. These are solved marketing problems. And yet, so many people aren't listening to Randall Ross and myself about the importance of coherence and not letting our own baggage clutter up our external communications to the wider public. If a tree falls in the forest does anybody hear? I'm feeling like a tree sometimes too :) Folks, Mark (yes, *the* Mark) has been saying for months (or longer) that we need Ubuntu to cross the chasm. Coherence and clarity will help get the message to those who aren't Innovators or Early Adopters (i.e. to people who aren't exactly like the people reading this list.) Mark and his team remain focused on making Ubuntu great. We should help make Ubuntu marketing just as great while that happens. Perhaps we should have a Marketing Pledge and some sort of location where we can discuss non-solved communication problems and list the ones that are already very solved. It would basically fall down to each person to abide by and structure their communication in the ways documented then get each loco leader on board and work our way out of the hole from there. Just throwing that out there, I've put no extra thought into it other than that. Good pitch and let's take this up a notch. To do that, I propose we (marketing) start using the best tool we have: Launchpad, so we can couple all this marketing data with the development of Ubuntu itself. We already have Bugs, Translations, Answers, Blueprints, etc etc. hosted there. Makes sense to keep all this together, visible, accessible, in front of the core contributors and leadership, traceable, and searchable. Cheers, Randall
Re: [ubuntu-marketing] Marketing Ubuntu
Can we use a scratch pad to start off with and then perhaps move to something more structured later? I really liked the gplv3 comments software, I thought that was very cool, but it's hard to find/setup. I'm not using the right language in searches, can anyone else find some web software which allows users to make changes to a document just like a wiki, but instead of it effecting the master document it simply goes into a branch of it which is easily viewable? +1 feature for having commenting directly tied to parts of the text too. Martin On Tue, 2010-08-10 at 18:28 -0300, Lisandro Vaccaro wrote: I think this has been the best summary of what we have to do. I'll start to build a sort of declaration of values accessible to anyone, I'll copy most from Ubuntu official statements and also provide our material regarding marketing. Obviously anyone is free to help or at least give feedback when I make a first sketch. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
On 09/08/10 04:50, Martin Owens wrote: If we want a solid marketing push, it's going to need to be the community which does it and it's probably going to need us agreeing on a set of sentiments. We might not be able to get everything branded the same or worded exactly, but we shouldn't be still discussing the wording of Free and Open Source and the misuse of the Linux brand to describe an operating system. These are solved marketing problems. And yet, so many people aren't listening to Randall Ross and myself Do you have a link Martin? -- alan cocks Ubuntu user -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
On Mon, 2010-08-09 at 17:51 +, alan c wrote: Do you have a link Martin? Oh a whole bunch of things and thoughts on the blog, Randall's been posting links all week, but here is a basic collection: http://doctormo.org/2010/05/22/ubuntus-golden-ring/ http://doctormo.org/2010/05/21/adoption-casm/ http://doctormo.org/2010/02/08/ubuntu-marketing-focus/ http://doctormo.org/2009/08/20/ubuntu-marketing-frustrations/ http://doctormo.org/2009/05/13/ignition-advertising-for-ubuntu/ http://doctormo.org/2009/05/02/overview-of-ubuntu-in-the-highstreet/ http://doctormo.org/2009/03/16/linux-the-brand/ http://doctormo.org/2009/02/25/worlds-collide/ They get older as you go along, but you get the idea. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
I read them, I think what we have to do is to organize all that has been written and that we know in a meaningful way and get the info closer to the general public. Give the people the know how to really transmit what they feel about Ubuntu. We organize all our materials, decide on the difficult issues, or even decide if some are just a matter of opinion and summarize everything we want people to know in a guide for every person wanting to promote Ubuntu; then we share it. We could create a site for the guide on facebook where everyone would register, there everyone could see THE guideline and we would post news about Ubuntu every admin or radio owner could use on their own medium, everyone would post artwork we would vote for the best according to the guide and have it on the official gallery, we would give promoters a place to meet and we would be able to contact everyone in case we wanted to do a real campaign. I just think it's a great idea. 2010/8/9 Martin Owens docto...@gmail.com On Mon, 2010-08-09 at 17:51 +, alan c wrote: Do you have a link Martin? Oh a whole bunch of things and thoughts on the blog, Randall's been posting links all week, but here is a basic collection: http://doctormo.org/2010/05/22/ubuntus-golden-ring/ http://doctormo.org/2010/05/21/adoption-casm/ http://doctormo.org/2010/02/08/ubuntu-marketing-focus/ http://doctormo.org/2009/08/20/ubuntu-marketing-frustrations/ http://doctormo.org/2009/05/13/ignition-advertising-for-ubuntu/ http://doctormo.org/2009/05/02/overview-of-ubuntu-in-the-highstreet/ http://doctormo.org/2009/03/16/linux-the-brand/ http://doctormo.org/2009/02/25/worlds-collide/ They get older as you go along, but you get the idea. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
thanks for reading :-) On Mon, 2010-08-09 at 15:44 -0300, Lisandro Vaccaro wrote: We could create a site for the guide on facebook where everyone would register, there everyone could see THE guideline and we would post news about Ubuntu every admin or radio owner could use on their own medium, everyone would post artwork we would vote for the best according to the guide and have it on the official gallery, we would give promoters a place to meet and we would be able to contact everyone in case we wanted to do a real campaign. I just think it's a great idea. Sounds like development work, perhaps ccHost can help with the art/audio/video submission side of things. but the rest might need a bit of leg work. We got a limited amount of programmers here. See: http://art.ubuntu-owl.org/ for the alpha cchost website investigation. Martin, -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
I think it can be done, a coordinated approach I mean, the problem is that people tend to believe that you can just post an idea and somebody will quickly come and make it real. It doesn't work like that, while this is a community projects are born of individual initiative, then later people will aid and the project will become a conjunct effort but it won't take out if somebody doesn't walk the first steps. Right now we have a lot of ideas but without volunteers those ideas will never see the light. I'm encouraging people to contact Ubuntu sympathizers working in news sites and social networks across the net so that we can build a database. 2010/8/8 C. F. Howlett seattlec...@gmail.com Andy: I have to agree with much of your analysis and I've certainly had similar experiences. I've found some good to extraordinary pieces in the spreadubuntu site, but as far as a coordinated marketing approach? I don't see much of that happening. It's quite disappointing as I really do appreciate the Ubuntu product. Grass roots is all well and good, but I would hope that with a product as mature and developed as 10.04+ appears to be, more concrete, coordinated campaigns would be launched. -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
Hey Lisandro, I don't think it's just that we haven't volunteers, I think that' the wrong way to look at the problem. We do actually have lots of people doing lots of different things. The key is that they're rarely talking to each other about what their doing. The other people, people in LoCo groups and other communities. They don't have a way to express what they need out of marketing either. Who knew there was a facebook group? Well I could have guessed there was, but did I know it was being run by someone enthusiastic who was even on this list? Fact is that a global strategy would need an authority like Canonical that we just don't have. I'm concerned Canonical don't want to do marketing, not even social media. If they did they'd have a little more structure and a lot less vague sentiment. I know Mark talks about word of mouth and such, but it's concerning that what those mouths are mainly wording are inaccuracies and undefinable characteristics about software which is made in ways most of the brains attached those mouths don't really understand. If we want a solid marketing push, it's going to need to be the community which does it and it's probably going to need us agreeing on a set of sentiments. We might not be able to get everything branded the same or worded exactly, but we shouldn't be still discussing the wording of Free and Open Source and the misuse of the Linux brand to describe an operating system. These are solved marketing problems. And yet, so many people aren't listening to Randall Ross and myself about the importance of coherence and not letting our own baggage clutter up our external communications to the wider public. Perhaps we should have a Marketing Pledge and some sort of location where we can discuss non-solved communication problems and list the ones that are already very solved. It would basically fall down to each person to abide by and structure their communication in the ways documented then get each loco leader on board and work our way out of the hole from there. Just throwing that out there, I've put no extra thought into it other than that. Martin, On Mon, 2010-08-09 at 01:03 -0300, Lisandro Vaccaro wrote: I think it can be done, a coordinated approach I mean, the problem is that people tend to believe that you can just post an idea and somebody will quickly come and make it real. It doesn't work like that, while this is a community projects are born of individual initiative, then later people will aid and the project will become a conjunct effort but it won't take out if somebody doesn't walk the first steps. Right now we have a lot of ideas but without volunteers those ideas will never see the light. I'm encouraging people to contact Ubuntu sympathizers working in news sites and social networks across the net so that we can build a database. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marketing Ubuntu
That's exactly what I think, a lot more paraphrased I think we have a lot of individual efforts we should channel in a meaningful way and that's exactly what you and I want to do. So let's do it. Let's create a guideline for marketing. Let's give them a place to gather and in the process a tool to contact them all at once too. What do you think? 2010/8/9 Martin Owens docto...@gmail.com Hey Lisandro, I don't think it's just that we haven't volunteers, I think that' the wrong way to look at the problem. We do actually have lots of people doing lots of different things. The key is that they're rarely talking to each other about what their doing. The other people, people in LoCo groups and other communities. They don't have a way to express what they need out of marketing either. Who knew there was a facebook group? Well I could have guessed there was, but did I know it was being run by someone enthusiastic who was even on this list? Fact is that a global strategy would need an authority like Canonical that we just don't have. I'm concerned Canonical don't want to do marketing, not even social media. If they did they'd have a little more structure and a lot less vague sentiment. I know Mark talks about word of mouth and such, but it's concerning that what those mouths are mainly wording are inaccuracies and undefinable characteristics about software which is made in ways most of the brains attached those mouths don't really understand. If we want a solid marketing push, it's going to need to be the community which does it and it's probably going to need us agreeing on a set of sentiments. We might not be able to get everything branded the same or worded exactly, but we shouldn't be still discussing the wording of Free and Open Source and the misuse of the Linux brand to describe an operating system. These are solved marketing problems. And yet, so many people aren't listening to Randall Ross and myself about the importance of coherence and not letting our own baggage clutter up our external communications to the wider public. Perhaps we should have a Marketing Pledge and some sort of location where we can discuss non-solved communication problems and list the ones that are already very solved. It would basically fall down to each person to abide by and structure their communication in the ways documented then get each loco leader on board and work our way out of the hole from there. Just throwing that out there, I've put no extra thought into it other than that. Martin, On Mon, 2010-08-09 at 01:03 -0300, Lisandro Vaccaro wrote: I think it can be done, a coordinated approach I mean, the problem is that people tend to believe that you can just post an idea and somebody will quickly come and make it real. It doesn't work like that, while this is a community projects are born of individual initiative, then later people will aid and the project will become a conjunct effort but it won't take out if somebody doesn't walk the first steps. Right now we have a lot of ideas but without volunteers those ideas will never see the light. I'm encouraging people to contact Ubuntu sympathizers working in news sites and social networks across the net so that we can build a database. -- Lisandro H. Vaccaro -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] marketing ubuntu in Nigeria
The most effective way to reach out to people is to include other users of Free SOftware and work together in a community model. That way you can gain synergies from each other and eventually commercial backing will come around. The Ubuntu community gets a lot of help from Canonical as marketing material (CDs, packs for events/conferences), but no direct comercial founding is available AFAIK. It seems that you are organizing the Local Community which is a good first step: https://wiki.ubuntu.com/NigeriaTeam There seems to be a LUG of some sort. Would be worth to check out this: http://tech.groups.yahoo.com/group/ng_linux/ I would recommend getting up your LoCo team infrastructure by following this guide: https://wiki.ubuntu.com/LoCoTeamHowto General question about LoCo teams can be directed to the LoCo team contact list: loco-conta...@lists.ubuntu.com A resource with some Ubuntu Material can be found here: http://spread.ubuntu.ec Good luck with your work in Nigeria! best regards, Ruben R. https://launchpad.net/~huayra On Wed, Dec 17, 2008 at 9:03 AM, Adewunmi Adebolatan aaadewu...@yahoo.com wrote: Nigeria is an emerging Market with a lot of potentials. I have started to market the Operating System here in Nigeria. I will be needing some financial assistance to enable me reach a wider audience. Is there any help I can get here? Adebolatan Adewunmi; B.sc,CCNP,MCP www.opensourcenet.com.ng -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
