Re: [marketing] sponsor for phone conference service
Great work, Florian...!!! Way to go!!! ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: dev@marketing.openoffice.org Sent: Monday, February 01, 2010 2:28 AM Subject: [marketing] sponsor for phone conference service Hello, good news: I've found a sponsor for the phone conference service. The nice folks at talkyoo, the provider we used for the last call, offered to continue the free package if they get a little text link back on the marketing confcall wiki page. I guess this is a pretty fair dail, as the package has a worth of 149,95 € per month and saves us a lot of work in setting up a SIP server, getting dialin numbers, providing the Skype gateway etc. If no one has real objections, I'll take their offer, which will save us some sorrows. :-) Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Branding
Please forgive... but I do not understand the need to sub-divide marketing topics to different lists... that is, in terms of keeping pace with the 'big picture' as simply as possible it seems logical that all marketing-related conversation/discussion take place on the [marketing] list with appropriate subject headings (ie: OOo Branding)... and personally in terms of effective organizational structure and cohesive/consensus decision making, I think that [art] is a [marketing] sub-topic ~Christine - Original Message - From: Cor Nouws oo...@nouenoff.nl To: dev@marketing.openoffice.org Cc: a...@marketing.openoffice.org Sent: Sunday, January 31, 2010 10:25 AM Subject: Re: [marketing] OOo Branding Bernhard Dippold wrote (31-01-10 16:16) Hi all, [I replied to this mail on brand...@marketing.openoffice.org ] -- Your office 2010 software: the new OpenOffice.org Cor Nouws - nl.OpenOffice.org marketing contact - Community Council member - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
I apologize for lagging behind in this (and related) conversations... however I am in the midst of a somewhat intense agenda which it is going to take me a couple of days to complete. And... this is not uncommon smile... thus my routine response to such requests as -- I would like to see what you would do with (X) on a show card -- that'll take a couple of weeks smile. But I can tell you that I would first think about 'international icons and symbols' that are already in use around the world that 'communicate' the 'core values' of the product (OOo -- both the productivity suite and the community) that we see as 'highly important' to the audience (prospective client) we which to intice... Then, we must design the visual image to communicate with them in terms they (the client) appreciate, connect-with and understand. For example, the document referenced below would be rated by some as 'highly technical' and by others as 'basic information'... relative to their own field of expertise. The objective of a showcard is to take such infomation and condense it to bulletpoints that both the sophisticated and the noviciate have (as much as possible) the equal opportunity to grasp... Anyway... as to Where can I find information on printing banners in OpenOffice.org? I do not know, except inside my head smile... that is, I know that excellent (temporary, one-time-use, fun) banners may be created with MSWord ugh and tho I have not done a banner it with OOo I have worked sufficiently with the application to 'assume' (dangerous, I know) that I should be able to produce the same high quality with OOo. If I ever get the time to write out a set of instructions I will certainly pass along or if you experiment and come up with specific questions I will do my best to answer. Gotta scoot... ~Christine Original Message - From: Andy Brown a...@the-martin-byrd.net To: dev@marketing.openoffice.org Sent: Monday, January 25, 2010 5:46 PM Subject: Re: [marketing] American Library Association 2010 Annual Conference Hi Christine, Christine Louise Beems wrote: About flyers, printing and promotional/show materials in general... I strongly recommend (to my paying clients smile) that hard-copy publication of documents for promotional distribution be kept to a critical minimum for reasons of marketing effectiveness and responsible stewardship of resources. In this interest, there is only 1 printed document is produced in mass quantity to hand out at a show. This can be either a flyer or a showcard with outstanding graphic design (ie: curb appeal) that succinctly communicates the features, advantages and benefits of the service/product being promoted and clearly points the way to a website where comprehensive information is easily found. I would like to see what you would do with http://opendocumentfellowship.com/libraries to get it on a show card. The site has a ODT and PDF version of the flyer that we are talking about. In addition, one of the things we *should* be thinking about and developing (as immediately as possible) is a 'promotional calendar'. This is accomplished by starting with the date of the event (in this case June 24-30, 2010 -- yes?) and backtracking to line-item what must be done by when. For example, we would want to aim for a 'media saturation campaign' during the entire month of June. This means that we would have to get 'news release' event announcements and promotional blurbs distributed to 'trade publications' (and various others) by no later than April 15 as it takes a minimum of 6 weeks lead time for such announcement to have the realistic possiblity of making print. Do we have someone that will take this on? Russell has already posted a group of links that would be a good starting point for this. Which brings up another point I've been meaning to raise for a while... in that it takes me something like a dozen clicks (and I have to somewhat know where I am going) to get from the OOo homepage to the archive of our news releases... and in terms of making things easy for reporters to access the kind of infomation they need in order to convey accurate information about us to their readers, our news release archive section should easily accessible from just about every page of the whole OOo site smile. The link to the wiki has been posted here several time, http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 . And about banners... think how kewl it would be to 'print our own' (totally awesome) banner(s) using OOo to do the design and then be able to say to show attendees... 'see, look what can be easily done with OOo... and you can do it too!!!' Where can I find information on printing banners in OpenOffice.org? This would be very useful in my current job. But I am worried that such a banner would not be professional looking. Thanks for your time. Andy - To unsubscribe, e
Re: [marketing] Re: dial-in details for phone conference
I will do my best to participate... I will be using Skype, and calling in at 11am Central Standard Time (USA). Looking forward to it...!!! ~Christine (PS: I will respond to showcard thread etc. later today as I have other committments this morning). - Original Message - From: Craig A. Adams crai...@karg.co.za To: dev@marketing.openoffice.org Sent: Monday, January 25, 2010 7:07 AM Subject: Re: [marketing] Re: dial-in details for phone conference Hi All, I picked up an ear infection on the weekend. I will try to, but may not attend. Kindest Regards Craig A. Adams 2010/1/25 Katsuya Kobayashi katuya21.k...@gmail.com: Hi all, I can't join this first time confcall, too. Thanks for your minutes work! Regards, Katsuya - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Reminder: OpenOffice.org Marketing Conference Call
I had no success with the talkyoo_skype connection, however I connected fine thru the LA number +1 213 785 1592 posted on the http://www.talkyoo.net/main/telefonkonferenz_internationale_rufnummern page... And the call was very good. I look forward to the next one... ~Christine - Original Message - From: mak mahayalamk...@gmail.com To: dev@marketing.openoffice.org Sent: Monday, January 25, 2010 11:21 AM Subject: Re: [marketing] Reminder: OpenOffice.org Marketing Conference Call Hi, I'm trying using Skype through talkyoo_skype. Florian's prediction (about skype) turned out to be correct. On Mon, Jan 25, 2010 at 10:54 PM, Louis Suarez-Potts lui...@gmail.comwrote: Hi Unfortunately, it turns out that I won't be able to make the call--ugh! This is, however, what I hope to be a regular convention Cheers, Louis On 2010-01-25, at 11:25 , Florian Effenberger wrote: FYI: The agenda is quite long, so I will try to shorten it in time before the call. I propose you have the wiki page open during the call, so you can refresh your browser to get the most recent agenda Florian Effenberger wrote on 2010-01-25 17.03: Reminder: The OpenOffice.org Marketing Conference call will start in 60 minutes Details can be found at http://wiki.services.openoffice.org/wiki/Marketing_ConfCall_Agenda - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- --- Mahay Alam Khan gpg key: 4FDD30FB http://twitpic.com/photos/mahayalamkhan - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Yes Lars... thank you for summarizing smile. Thanks also to those who expressed appreciation for my participation on this list. It makes me very happy to know that my thinking is useful and beneficial. I chose to get involved with OOo because I have long been a proponent of Open Source 'philosophical' standards regarding community self-governance, open process, and collaborative flexibility and it brings me great personal pleasure to see those ideals actualized in conversations and actions here. About printed materials, a 'showcard' is the one piece of literature that I see as essential. This handout is 8.5x3.6, printed on medium-weight cardstock. Given 'no bleed' in the design layout, three handouts are printed on one sheet of 8.5x11 cardstock (which is highly cost-effective). One side is 'graphically intense' and the other is 'information oriented'. The graphic side should 'ask' (not answer) a question... so as to stimulate curiosity in the mind of the person who sees the showcard laying on a table or desk. The information side should concisely enumerate the features, advantages, and benefits (FAB) of the product, program, business or organziation and (this is really important) point to a website which resembles the graphic side of the card in design (in the interest of brand-recognition) and has well organized access to those materials (PDFs, other webpages, cheat-sheets, etc.) which support the FAB assertions made on the informational side of the card. Also, in context specifically of OOo (or any 'international' client), the 'curb appeal' side of the card should be graphically inclusive of all nationalities (so that this design-identity may be redundantly used to build 'brand name recognition' around the world) and the informational side of the card should be as readily translateable as possible to any language. Again, simply my take on things smile. Please feel free to adopt what is useful and leave the rest behind. ~Christine - Original Message - From: Lars Nooden larsnoo...@openoffice.org To: dev@marketing.openoffice.org Sent: Sunday, January 24, 2010 9:25 AM Subject: Re: [marketing] American Library Association 2010 Annual Conference Christine Louise Beems wrote: I strongly recommend ... If I interpret correctly ... +1 for keeping printed handouts and brochures to a minimum (or avoiding) +1 for having hands-on kiosks /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
About flyers, printing and promotional/show materials in general... I strongly recommend (to my paying clients smile) that hard-copy publication of documents for promotional distribution be kept to a critical minimum for reasons of marketing effectiveness and responsible stewardship of resources. In this interest, there is only 1 printed document is produced in mass quantity to hand out at a show. This can be either a flyer or a showcard with outstanding graphic design (ie: curb appeal) that succinctly communicates the features, advantages and benefits of the service/product being promoted and clearly points the way to a website where comprehensive information is easily found. In light of the (excellent) idea Drew proposed (I was thinking we could offer the workstation/PCS as a public access kiosk for the attendees, say for someone that needs to print a resume. For those that have the 'deer in the headlights look' when they realize it's not MS we have a real live person there to get them started.) and the extensive reference materials that are avaialble, my suggestion would be to print several comprehensive sets of all readily available documents and assemble these (in page protectors) in a 3-ring binder. Make these binders available at the show table and also make it possible for someone who wants a hard copy to print it there at the booth... while at the same time pointing out that if they will go to the website referenced on the showcard, all the documents in the 3-ring binder are readily available for download smile. In addition, one of the things we *should* be thinking about and developing (as immediately as possible) is a 'promotional calendar'. This is accomplished by starting with the date of the event (in this case June 24-30, 2010 -- yes?) and backtracking to line-item what must be done by when. For example, we would want to aim for a 'media saturation campaign' during the entire month of June. This means that we would have to get 'news release' event announcements and promotional blurbs distributed to 'trade publications' (and various others) by no later than April 15 as it takes a minimum of 6 weeks lead time for such announcement to have the realistic possiblity of making print. And there are other things (like printing shipping deadlines) that must be considered and factored into an overall calendar/agenda of activities (which I know at present I should be posting to a wiki somewhere, but confess I simply get lost when wading my way through the OOo related webspace). Which brings up another point I've been meaning to raise for a while... in that it takes me something like a dozen clicks (and I have to somewhat know where I am going) to get from the OOo homepage to the archive of our news releases... and in terms of making things easy for reporters to access the kind of infomation they need in order to convey accurate information about us to their readers, our news release archive section should easily accessible from just about every page of the whole OOo site smile. And about banners... think how kewl it would be to 'print our own' (totally awesome) banner(s) using OOo to do the design and then be able to say to show attendees... 'see, look what can be easily done with OOo... and you can do it too!!!' Again, only my 3cents... Still, all validated by my personal/professional experience in terms of 'what really works'. As always, thanks for listening... ~Christine - Original Message - From: Drew Jensen drewjensen.in...@gmail.com To: dev@marketing.openoffice.org Sent: Friday, January 22, 2010 7:42 PM Subject: Re: [marketing] American Library Association 2010 Annual Conference Andy, Sign - no. Joyce got a quote for a 3 ft banner today, but she hasn't gotten that to me yet. Flier - ah, tell you the truth I didn't really have to time to look that over, I will do so this weekend OK. Thanks Drew - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Request for funding to go to Scale in Los Angeles
I think we are much in agreement about all of this, Florian. Except that at the close of your comments (If I understood your proposal right, this would mean we would have no funding at all, because no request came in 6 months before...), what I wrote and what you read are not the same thing smile, so please allow me to clairfy... My intention would be: To fund all the requests which have already been submitted exactly the same way (by the same decision-making process) that such requests have previously (traditionally, historically) been funded. This of course would include allocating funding for the annual conference and anything else that anyone already has on the calendar -- whether it is for next week or next year :-) To suspend decisions about all other requests until a (comfortable) funding policy is developed. Realistically (in terms of my understanding of the 'systems dynamics of organizational development in a consensus-driven group' and the way those dynamics play-out here, in the OOo Community), it could (and perhaps should) take 6 months for everyone involved with this decision-making process and/or effected by the outcome to discuss, consider, deliberate and finalize a cohesive well-thought-through policy. As with the points you raised regarding needed refinements to our current process (deputy for the budget holder, funding requirement for a speech or booth, overview on how much funding might be required in 2010), in order to arrive at such a comprehensive policy, I see it as necessary to address such questions as: Is there a global calendar of all OOo-funded activities? If yes, is it easily updateable by the volunteer? If yes, is posting a comprehensive announcement to that calendar a requirement of receiving funds? And the above is only the start of a long list of questions that (in terms of comprehensive marketing analysis and strategic development as I practice it) would deserve to be answered one step at a time in order for a marketing budget to be appropriately allocated. Does that make my intention more understandable? Hope so... and if not, I'll have at it again smile. In the interim, thanks so much for all you do... ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: dev@marketing.openoffice.org Sent: Thursday, January 21, 2010 2:42 AM Subject: Re: [marketing] Request for funding to go to Scale in Los Angeles Hi Christine, Christine Louise Beems wrote on 2010-01-20 16.23: Respectfully, and only in the 'for what it's worth' capacity, Alexandro's dilemma is an excellent illustration of why it is so important to allocate budgets in advance. And generally, if there is agreement to this concept (which I have heard support for but no one spoke against -- unless I've missed it which is certainly a possiblity) that some sort of annual 'in advance' budgeting/funding process be adopted, then it would be good to plan to 'draw a line in the sand' so to speak; to establish a demarcation point where funding requests subimtted prior to that time will be considered and allocated a budget in accord of historical practices... we need to work on the current process, I agree. Some problems that arose are: - there is no deputy for the budget holder, so in case he's not available, things are delayed - we have no established rules when to fund (like the requirement for a speech or booth) - we're missing an overview on how much funding might be required in 2010 I agree that the longer we can plan in advance, the better it is, but it might not suit for all needs. In Alexandros case, he might not have received funding as he will now, because he was quite late. Often chances occur in a short time, and we shouldn't prevent those people taking these offers if they help the project. What I would love to have is an effective way of managing funding requests without endless discussions. I guess the budget holders of the marketing budget will do some brainstorming and present a draft of rules here on this list to discuss about. And that from that point forward, funding requests will be prioritized for projects which are (for example) 'planned at least 6 months in advance' and/or meet other criteria as spelled out in our cohesive marketing strategy grin. Speaking for myself, not a single event can be planned that detailed in advance. Of course, we know which events take place at what time, but it's hard to name a rough amount, because that depends on how many people attend and what the current quotes are. However, I agree that a list of events is important -- to my knowlegde, Louis is currently working on that (see the council agenda). I further suggest that 'now' would be a good time to (do more than) consider such a change of procedure by (for example) funding all requests now on the table which would recieve funding in terms of established practice and then declaring a hiatus until
Re: [marketing] American Library Association 2010 Annual Conference
Hey Drew... re: someone that will take responsibility for the 'content' we want on those computer screens I will participate with content development (graphic design, promotional copy, marketing materials/strategy) however I may be useful and am capable, and we should probably discuss this further off-list (christ...@gozarks.com). Just know that I will do whatever I can to support your exhibit efforts at this conference. Thanks for all you are doing to 'get the word out' grin... ~Christine - Original Message - From: Drew Jensen drewjensen.in...@gmail.com To: dev@marketing.openoffice.org Sent: Thursday, January 21, 2010 8:40 AM Subject: Re: [marketing] American Library Association 2010 Annual Conference Florian Effenberger wrote: Hi, Drew Jensen wrote on 2010-01-14 18.31: Also, setup a wiki page http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 as a collection point for details. sorry for my late reply, currently a bit behind my Inbox, but working on it. :-) Can someone bring me up to date? Did I get it right that we have a fixed team of at least three people who can staff the booth and take care of organizing things, producing collaterals etc.? I.e., it only depends on the funding process that we can attend, is that right? Hello Florian, Booth staffing commitments: now at 4 persons (this includes Marino Marcich from the ODFAlliance organization) Team responsibilities: I will take responsibility for the booth ( setup, tear-down, staffing schedule, supply needed computing equipment for displays and demos ) Looking for: someone that will take responsibility for the 'content' we want on those computer screens Drew - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] request for SIP providers
Two things about this... First, I like Skype. It is easy to install and use and I have always been given prompt professional responses to any questions. Second, I personally find telephone conferences awkward. I seem incapable to understand 'who is who' by simply listening to tone of voice and this impedes my participation (which I know may not be a problem for others). Also, in general I do not like the quality of VOIP (or cell) services due to reliability and clarity issues. And, as this entire conversation has illustrated, the technology currently available to make group voice-conferencing easy is NOT readily available to 'the masses' (due to prohibitive cost...), which of course is all the more reason that 'we' must push this envelope smile. At the same time, in terms of group communication processes that seem to work well for large, widely dispersed participants, the most productive 'virtual' conferences I ever participated in were conducted during a dedicated 48-72 hour time slot and happened via email. The topic of the meeting was taken from the overall agenda of the group. Featured presenters prepared statements on this topic, summarizing what was known and developing questions to be discussed. All those interested to participate in this decision-making (or educational) conversation signed-up in advance. Then about 72-hours before a particular conference was to convene, the opening statements were distributed to everyone who had signed-up to participate. This gave attendees time to read, digest, and prepare their initial responses prior to the commencement of the conference. Then when the conference convened, each email from each attendee went to everyone on the group list. This process worked well in terms of accommodating timezones and giving everyone the opportunity to participate at that time of day most convenient for them. Which is much the way things work here, except we have not (as far as I know) experimented with setting a particular time-slot to hold a dedicated converstation with the pre-defined objective of arriving at a decision pertinent to our agenda. And doing this, truly, is the real key: that each of us who signed-up made a committment to check our email at least 3 times each day during this dedicated time-slot and to give participation our priority attention. Anyway, just some things to think about... ~Christine - Original Message -- From: Ian ian.ly...@theingots.org To: dev@marketing.openoffice.org Sent: Thursday, January 21, 2010 3:23 AM Subject: Re: [marketing] request for SIP providers On Thu, 2010-01-21 at 09:43 +0100, Florian Effenberger wrote: Hi Hamish, Hamish Bell wrote on 2010-01-21 09.41: Why don't we use Skype or something? It works on Windows/Linux/Mac etc and is free for calling people Skype-to-Skype. Wouldn't that be easier? IMHO, Skype conference calls are limited to 10 participants and Skype doesn't work reliably on all machines. On Linux, it can be a mess, and behind my firewall, it's always a coincidence if voice calls work or not. :-( Skype works fine on Ubuntu Linux here on my EEEPC netbook. Minor glitches such as the microphone getting set to too low to hear on starting skype and having to kill previous skypes before loading a new one. Not really a mess, just some minor irritations :-) In my experience it is quality of the lines that matter, eg unpredictability of someone heavily loading the network or something. That will probably affect any VOIP system using the standard internet as the medium. -- Ian Ofqual Accredited IT Qualifications A new approach to assessment for learning www.theINGOTs.org - 01827 305940 You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Request for funding to go to Scale in Los Angeles
Respectfully, and only in the 'for what it's worth' capacity, Alexandro's dilemma is an excellent illustration of why it is so important to allocate budgets in advance. And generally, if there is agreement to this concept (which I have heard support for but no one spoke against -- unless I've missed it which is certainly a possiblity) that some sort of annual 'in advance' budgeting/funding process be adopted, then it would be good to plan to 'draw a line in the sand' so to speak; to establish a demarcation point where funding requests subimtted prior to that time will be considered and allocated a budget in accord of historical practices... And that from that point forward, funding requests will be prioritized for projects which are (for example) 'planned at least 6 months in advance' and/or meet other criteria as spelled out in our cohesive marketing strategy grin. I further suggest that 'now' would be a good time to (do more than) consider such a change of procedure by (for example) funding all requests now on the table which would recieve funding in terms of established practice and then declaring a hiatus until such time as a new process is convened. Additionally, it would seem highly prudent (during this time of hiatus) to focus our collaborative attention on providing 'marketing support' to those projects granted funding with a major portion of this energy invested in promoting our annual conference -- by providing those who are doing the hosting and/or exhibiting with support materials, strategic planning guidance, and promotional networking capacity. Anyway, John, whereever you are smile, hope you are having some well-deserved fun ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: dev@marketing.openoffice.org Sent: Tuesday, January 19, 2010 7:54 AM Subject: Re: [marketing] Request for funding to go to Scale in Los Angeles Hi, Alexandro Colorado wrote on 2010-01-19 12.04: have we reached an agreement for this, I really need an approve from John since the event will be in less than a month and I am not sure I would be able to find a price under the 500 that I initially found at. he's not online at the moment due to his move. Maybe you drop him a text message (SMS) on his mobile phone if he can look into it? Formally, he has to approve, no on else can. Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Re: [pr] Re: [marketing] dial-in details for phone conference
Question: I'm new to UTC... could someone who is knowledgable confirm (or correct) my calculationg that 1800 UTC+1 is equal to 1pm Central Standard Time on Monday, January 25... in the USA? Thanks... ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: p...@marketing.openoffice.org Cc: dev@marketing.openoffice.org; mar...@marketing.openoffice.org Sent: Wednesday, January 20, 2010 2:08 AM Subject: [marketing] Re: [pr] Re: [marketing] dial-in details for phone conference Hi Peter, Peter Junge wrote on 2010-01-20 08.33: well that time slot is not too convenient for the APAC area. 1:00 AM in China, 2:00 AM in Japan, 3:00 AM in East-Australia and 5:00 AM in New Zealand. well, we had a public vote at http://www.doodle.com/participation.html?pollId=5p52mbss52maguib and not so many people from this area voted. It's not easy to fit all needs, but at least people need to vote and show their interest. It's the same with Alexandro mentioning dialing in from several countries is not possible, therefore we need free dialin numbers worldwide. Apart from the money question, if I don't hear anything from these people, it's hard to take them into consideration :| So, please spread the word and make everyone who might be interested aware! Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Some of the info you seek about exhibiting may be found at http://exhibitors.ala.org/files/AN10-SpaceApplication.pdf Note for the record that whoever said they were offering you a 'special' deal was toying with you as this is the regular price that anyone would pay for a 'small press table'. Still, at $2025 for a 10x10 space (add $175 for a corner booth) this is really a pretty good deal... IF they deliver on attendance. And by my count (based on http://exhibitors.ala.org/files/ALA-AN10-Exhibitor-List.pdf ) they are a long way from having the 6000+ exhibitors they've had previous annual events... so before I would plunk any dinero down I would want to get some serious assurance that their registration rate is on track with prior years, especially as their closing date is January 29. And personally (as it is well known on this list -- or should be grin -- that I am a chronic stumper for getting the word out to the technophobe-nation), I think that a wham-bam dog and pony show with blazing wide-screens, humming work stations, dazzling banners (about this being OOo's 10th happy birthday tah-dah!) topped off with the classy Presentation Kit we've previously discussed and the illustrious exhuberance of a few folks like Drew Andy would be a marvelous way to spend marketing dollars... ~Christine - Original Message - From: Drew Jensen drewjensen.in...@gmail.com To: dev@marketing.openoffice.org Sent: Monday, January 11, 2010 5:48 PM Subject: Re: [marketing] American Library Association 2010 Annual Conference Andy Brown wrote: WorldLabel.com wrote: I would help with some of that. And, there are other expenses, duplication of OOo CDs, signs, flyers on why.openoffice.org ect. I spoke to Richard Widick who handles sales of booths for ALA, he advised that they would as a special for openoffice give us a small table on press row for USD800 as an alternative if we wish. Im not sure how effective the small table will be. I can assist with the OO.o CDs so that would be a no cost. All I would need is a address to ship them and an estimate on how many would be needed. I would start on the CDs as soon as v3.2 is released. Being only a few hours drive (mini-van) I could certainly act as an early collection point. Not trying to say a small table wouldn't be fine, but Logistics wise I can also furnish: [One note - I really would like to see the shows policy regarding security first, but assuming it's a locked facility at night] 32 LCD Display (Sony HD TV/Monitor) 22 LCD Display (HP 2207) 8/gig dual core server to drive both displays 2 - pc workstations 1 - HP PSC Networking - wiFi router / switch Commercial grade drop lines for a power run, some spot lighting equipment used in craft show displays. (Just in case there might be nice banner to highlight maybe :) Good skirting for tables if needed. ( dark blue (my choice) and/or moca brown ) Alright - it's only 10x10 and that's probably way too much equipment but just saying I would be willing to help by bringing what we need. Drew - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] American Library Association 2010 Annual Conference
Ancillary promotional benefits of ALA2010 (note unlimited FREE guest passes): a.. Unlimited VIP guest passes for you to invite your customers and prospects; b.. A free listing, product description and product category listings in the Exhibit Directory Buyer's Guide, which reinforces your message and serves as a valuable post-show reference for attendees; c.. Your free listing on the ALA World Wide Web site located at http://www.ala.org and the opportunity to establish a hot link back to your web page; d.. A daily, on-site show newspaper where you can promote new products and services; e.. Pre and post-show access to our exclusive registration lists for your own promotional mailings f.. 26 total exhibit hours! - Original Message - From: WorldLabel.com worldla...@gmail.com To: dev@marketing.openoffice.org Sent: Monday, January 11, 2010 3:37 PM Subject: Re: [marketing] American Library Association 2010 Annual Conference Some quick thoughts regarding this. $2,025 is the cost and from what I see that does not include a floor pass for both workers I would help with some of that. And, there are other expenses, duplication of OOo CDs, signs, flyers on why.openoffice.org ect. I spoke to Richard Widick who handles sales of booths for ALA, he advised that they would as a special for openoffice give us a small table on press row for USD800 as an alternative if we wish. Im not sure how effective the small table will be. If we could put this together any ideas on what exactly we would do with a 10 x 10 space and 3-4 bodies? My guess is we would need someone to drive this as a mini-project. I wish i could but my organizations skills are horrendous and very limited time. ALA conference is high exposure and would be a great opportunity for Openoffice. My guess is we would need a few computer terminals for demonstrating, handing out CDs, explaining the OOo community and all the resources it has to offer. How libraries can benefit and how patrons can use OOo to their advantage. Perhaps have a well done video going continually. 10 x 10 space and 3-4 bodies There are so many exhibitors, one can walk around handing out CDs, info ;-) so we can use more bodies than just handling the booth... Perhaps a program can be developed and distributed on teaching librarians how to teach patrons how to use OOo Some interesting info on marketing to libraries: http://marketing.openoffice.org/pa/ On Mon, Jan 11, 2010 at 2:33 PM, Drew Jensen drewjensen.in...@gmail.comwrote: Benjamin Horst wrote: I strongly agree. Education should be a very fertile market for our promotional work. This ALA conference is in Washington DC, so it's possibly within range for me. Anthony is near DC as well, so if he's available that could be great. June 24 - 29, personally I've been looking at the Linuxfest in SC the weekend before for a trip, but given the location and lead time I would certainly be available to help. Perhaps, for the entire week, and most likely I can just stay with friends in town for the period. That said: Jan 29th is the deadline for acquiring a booth - not a lot of time for reasoned discussion. (echoing other posts about long range planning ) $2,025 is the cost and from what I see that does not include a floor pass for both workers? That is a good bite of cash. If we could put this together any ideas on what exactly we would do with a 10 x 10 space and 3-4 bodies? Drew - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg]
I'd like to (if at all possible) pull this thread together with all the other various requests for funding but not in context of 'approving' (or disapproving)... only as an open forum for discussing what 'we' (the Community) agree to as appropriate expenditures from our marketing purse. That is, in terms of adopting a marketing plan this seems a vital consideration because there are many, many, many 'right' (correct, good and proper) ways and things upon which one can spend money, thus unless this resource is limitless allocation decisions must be made. And I agree very much with Florian, that 'trust among leadership/volunteers' is essential for any organization to exist, let alone thrive. Still, in context of developing an organization with a 'high trust culture', there are certain fundamental 'controls' or 'guidlines' which leadership must adhere to and (if necessary, hopefully gently and politely) 'enforce' in order to demonstrate 'trustworthyness' in terms of allocating resources from the coummunity purse to any various or particular project. Yet the fact is that until such standards (controls, guidelines) are agreed upon by community consensus, it is impossible for leadership to demonstrate trustworthyness in the administration of community goods. Thus the critical importance of deliberately thinking these things through and arriving as some sort of general agreement which outlines the 'appropriate uses' of the marketing budget and prioritizes expenditures of resources in context of our overarching strategic marketing plan. Point of reference -- In the mainstream commercial/industrial universe, there are only 2 acceptable types of expenditures from a 'marketing budget'. The project and it's related costs (be these travel, brochure production, website development, newsletter distribution, etc.) *must* seek to either intice new customers or reward existing customers -- and optimally it must do both of these at the same time. And while there are many various elements of the mainstream commercial/industrial universe that I personally believe should be abandoned, I also believe there are certain practices which work rather well, with the qualitative judgement here being pronounced with respect to 'How well does the policy (standard, guideline, control) serve to empower the well-being of the whole?' With 'the whole' in this instance being already clearly defined as 'the strategic marketing of OOo' Again, just my 3cents. However, I will share that my (strong) opinions are the derivatives of 40+ years of hands-on participation with various 'good works' groups (including government) as a volunteer -and- an equal number of for-profit organizations in a paid-professional capacity. And still, that and $1-US will get you a cup of regular coffee at McDonald's everywhere... grin. ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: dev@marketing.openoffice.org Sent: Saturday, January 09, 2010 8:43 AM Subject: Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg] Hi Alexandro, first of all, thanks for agreeing to the funding of the meeting. I hope that we can go on with the process now and that nobody is upset. In good faith, I just booked the hotel and the train, so prices don't explode. :-) I rather move the conversation to a new thread, about the discussion on face to face vs virtual meetings. Is easy to say that face to face is better, is harder to justify who should be involved into this face to face and why. Does his tittle makes him eligible just because he is the lead, or his nearbyness is the main factor that can make him viable for him even if he/she is not the best person just because face to face is better. Well, in the past we never judged a funding request by the title or role of a person. Sure, we checked who requested the funding, but we never looked at titles to base our decision on. I agree that often people with titles/roles request funding, but that's mostly due to the fact that active people usually hold these jobs inside the project, and therefore also have to request funding quite often. While I agree that some sort of controlling is important, I also would like to think about trust. Most is based on trust. When we as budget holders get asked for travel funding for a specific event in a foreign country, we normally don't know much about it -- neither the country, nor the event, and also not about local prices. I have to trust the people when they tell me this event is important and they have long and expensive flights. Of course, I do some checking, but without trust, it wouldn't work. I also see that we are in a slightly different situation, all of us. While I enjoy living in Germany, thus being able to attend many events, having quite cheap transportation and lodging costs compared to other countries, and lots of
Re: [marketing] OpenOffice complaints from Danish Students
I suspected that an MS-employee had seeded this 'complaint' before I read Leif's synopsis of what had transpired. Remember that posting a while back about MS seeking folks to work on countering OOo's encroachment into (what they think of as) 'their' marketshare? Whether this particular 'school children complain' thread is part of a purposefuly (viral campaign) marketing strategy or simply the reactive disenfranchisement of an isolated vendor, we can (sadly) probably expect to see more of this as it is 'the game' in the closed-source universe. And it is stuff like this that we (as OOo marketing) must be aware of, on the look-out for, and have a pre-thought (strategic) 'plan of action' so that when something like this arises we have already positioned ourselves to utilize such events (some would say 'attacks') as springboard-opportunities to leverage beneficial brand-name building from 'complaints'. ~Christine - Original Message - From: leif leiflod...@gmail.com To: dev@marketing.openoffice.org Sent: Saturday, January 09, 2010 6:00 AM Subject: Re: [marketing] OpenOffice complaints from Danish Students The case is, that the CIO (Jens Kjellerup) decided to implement OpenOffice in primary schools from last summer. This decision was from the beginning backed up by the local politicians. At that time, Microsoft technical manager Jasper Bojsen sendt an open letter to the mayer, claiming that the decision would put students from Lyngby-Taarbæk in a very poor situation, because OpenOffice.org is not as 'feature rich' as his own product. That letter went right back on him and the local politicians made a clear statement, that they where backing up the decision. The students from _one_ school have made complaints about compatibility and lack of training and information. Some rumors says that the complaint was actually written by a Microsoft employee, but that can't be proven. The fact is, that the letter was by an adult and not by a child. It turns out that the case has nothing to do with either OpenOffice.org or the children. It's about information and instructions. The information given from the city hall was never passed on to the children on that particular school. The students didn't know, that they should use OpenOffice.org for their homework. They where never told that they could get help from the city hall etc. This is, what I would call a school example of what happens if you implement OpenOffice.org I have spoken to the CIO this week and I know him well. He is a well known supporter of FOSS and OpenOffice.org in Denmark. I have told him that the community would be happy to help and I expect to meet with him on Tuesday morning to make the arrangements. Best regards, Leif Lodahl Lead of DA.OpenOffice.org John McCreesh skrev: Can it be true that a school union complained to the Danish Lyngby-Taarbaek Municipality council and mayor after they put the schools on to FOSS productivity software? http://community.zdnet.co.uk/blog/0,100567,10014804o-2000673651b,00.htm John - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg]
I think you raise excellent points, Alexandro and I understand Florian's perspective, too. And while it seems to me that both of you (and all of us) are seeking to serve the same objective (ie: wise stewardship of community resources) in terms of 'how expensive is expensive' I humbly suggest that in any collaborative endeavor in order for an informed decison to be made about the 'wise' allocation of funding or other resource, there must first be a 'marketing plan' so it can be determined whether the (proposed) project actually serves the marketing objectives that we (the community) seek to achieve. That is, until we have ratified a marketing plan which clearly articulates our (current) objectives, it is impossible to make a rational/logical decision regarding the appropriateness of any (proposed) project funding budget. Only after clear marketing objectives are ratified can specific project costs (face-to-face conferences, exhibit booths, travel subsidies, promotional materials stipends, virtual networking, etc.) be honestly (and relatively easily) evaluated in proportion to the actual/potential 'return on investment' being made by the community in the interest of (effectively eficiently) 'getting the word out' about OOo. Anyway, just my 3cents smile. ~Christine - Original Message - From: Alexandro Colorado j...@openoffice.org To: dev dev@marketing.openoffice.org Sent: Friday, January 08, 2010 8:40 AM Subject: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg] I rather move the conversation to a new thread, about the discussion on face to face vs virtual meetings. Is easy to say that face to face is better, is harder to justify who should be involved into this face to face and why. Does his tittle makes him eligible just because he is the lead, or his nearbyness is the main factor that can make him viable for him even if he/she is not the best person just because face to face is better. I agree that face to face is better, but only if everyone that want to participate is available to assist. Yes we do have an OOoCon, but it also have those same issues. I WOULDNT say that the marketing meeting failed to provide a consensus even thought it was face to face. But I would say that time was also an issue and with many activities in such few days, face to face proved to not have much effect on reaching a final decision on a new marketing plan for 2010. The way I see, the only way to provide a good overview is to have most parties involved and carry on the conversation. Like Lars said, there is IRC, Skype and also VoIP. However there is also other services that many people use like TinyChat, Stickam, UStream etc. Hanging with Web 2.0 people, they have proved to be quicker to adopt new technology while I still struggle to have a skype conference with many people in Sun/OOo because they are not used to the technology. Then there is the question of price, how expensive is expensive, for people be very concern with price on paying a company to provide infrastructure, we are very loose to grant travel budgets. example, nothing wrong on having 2 600 euros meeting a year but we would think that is too expensive to pay 12000 euros to a company for virtual services. So I want to define how expensive is expensive. Then there is the issue on openess, we are a free software project and we should support free and open source options. SIP is by far more open than the skype protocol, but skype make it so easy to use that is also prefered than the free alternative. I dont think this is a good way of looking at things. We should discuss this further. The other issue is that we see no problem wasting money on transportation companies, but how about spending money on our own OOo people. I would like to discuss paying for a ticket vs buying a SIP phone, Webcam, USB professional microphone for a project lead or Marcon. I much rather spend money in Sophie, Eric, or John than in Luftansa or ibis... but that's just me. -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] countdown to 10 year celebration
re: For many, that is an advantage, because that allows travel paid by the employer to also take place on working days. Yes, this is an advantage to 'some'... and a disadvantage to others... many of whom I suspect are among the scores of volunteers who are so very much of the substance of the OOo Community. However, I freely confess that I do not know the proportions of this ratio in regards to OOo activities. What I do know is that when it is an organizational impetus is to broaden market share, promotional outreach *must* be tailored to accommodate the 'advantage' of 'the prospective customer'. Also, that to ensure long-term Community growth and development, any major event coordinated by any 'volunteer enabled' organization *must* hinge in good measure on the rewarding and empowering of the Community's volunteers. In both instances, this is accomplished by purposeful structring of the overall program to make it as easy, pleasant and satisfying as possible for those who are not economically subsidized or supported (be they volunteers or prospective customers) to attend such events. One of the key ways to ensure this outcome is to set a date and location for the event as far in advance as possible, with a year's lead time being optimal, and widely disseminate this information as far in advance and as redundantly as possible as this gives those who are intrigued (but not subsidized) the freedom to schedule vacation time and coordinate plans to attend. In this regard, I like the idea of having the OOo2010 '10th Birthday Celebration' convene on OO's actual 10th birthday which, as I understand it from discussion here is October 13, 2010. ~Christine - Original Message - From: Lars Nooden larsnoo...@openoffice.org To: dev@marketing.openoffice.org Sent: Sunday, January 03, 2010 6:53 AM Subject: Re: [marketing] countdown to 10 year celebration Hamish Bell wrote: Something to think about Oct 13 ... it is a Wednesday - will many people be able to make it on a Wednesday, being a working day etc. For many, that is an advantage, because that allows travel paid by the employer to also take place on working days. /Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Proposed change of Marketing Project Lead
Double-Ditto on all the congrats and endorsements to both John and Florian. Tho my tenure on this list is short, I have found myself immersed in a creative and thoughtful conversation which seeks to cultivate clear objectives by and through the process of deliberative consensus. Earnestly, thanks...!!! ~Christine - Original Message - From: Peter Junge p...@openoffice.org To: dev@marketing.openoffice.org Cc: Florian Effenberger flo...@openoffice.org; John McCreesh jp...@openoffice.org Sent: Sunday, January 03, 2010 3:35 AM Subject: Re: [marketing] Proposed change of Marketing Project Lead John, thank you very much for all the work you have been devoting to OpenOffice.org. Especially for the help you have been giving the OOoCon 2008 team in Beijing. Great to know you still will be MP co-lead. +2010 ;-) for Florian from my side. --- Florian, I hope you will accept this challenge, being sure you can do a great job for the MP. Good luck! HAPPY 2010 for all, Peter John McCreesh wrote: Those of you with long memories may remember that Jacqueline asked me to become co-lead of the Marketing Project in April 2004. One of my first tasks was to compile a strategy for the MP, which was published at OOoCon 2004 as The OpenOffice.org Strategic Marketing Plan 2005-2010. I then became Lead in May 2006, with the SMP as my bible. We have now reached the magic year 2010, and I feel it is time for the MP to benefit from fresh leadership. Since June 2007 I have had tremendous support from Florian as my co-Lead, and I would like to recommend him to you as the right person to lead the MP from 2010 onwards. As we're entering a busy period (3.2 to launch, OOoCon 2011 to award, MS-Office 2010 to compete with..) I have offered to stay on as co-Lead until Florian finds co-Lead(s) to help him. OOo's procedures state: Transitioning from one Project Lead to another is almost always a graceful and smooth affair. The Project Lead or leads are encouraged to nominate their successors, who must be members of the project, and hold a plebiscite on the primary public mail list. So, I would ask you all to confirm whether you are happy to endorse this change of Lead, and if so, please welcome Florian and give him your support as he takes up this challenging position. John - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Washington, DC USA is lovely in May
Actually Drew, I'd say your 'dream' is totally on-point. The timing is perfect, especially as OOo is getting all this free-buzz about being a force to be reckoned with smile and the feds are making delicious noises about requiring Open Document Format... Also it is propitious that OOo plans to have a 'fresh off the presses' Presentation Kit by the Gov 2.0 May 2010 date, which would extend promotional outreach from any OOo presentation. And the guidelines given on http://www.gov2expo.com/gov2expo2010/public/cfp/82 about presentation development are beautifully done... so whether the presentation we submitted ended up being among the 1% selected, we would still end up with a cohesive structure for an OOo presentation that would be suitable for a range of presentation opportunities, ie: the annual, regional or local OOo conferences and gatherings. In this regard, I would suggest we develop (as called for in the above referenced guidelines) a set of 4 to 6 '5-minute rapid fire presentation' with the topic for each of these taken from the list provided in the above referenced guidelines, for example: A presentation on how Open Standards work to the benefit of Enterprise Collaboration by making all documents more universally readable. A presentation on how Open Standards define and apply the concept of Intellectual Property, using the OOo Productivity Suite as an example. A presentation on how Open Standards assist with Procurement Reform, making it easier for procurement officers to compare various products on an 'apples-to-apples' basis and also eliminating systemic problems with application intercompatibility. Done as short and punchy audio/video 'info-tainment' (with lots of sparkel and dazzle but sans any trace of 'marketing hype'), these savvy newsy-clips would illuminate facts and figures about the 'who, what, when, where, why how' of Open Standards, ODF and OS... driving home the point that 'this is the way to go' and soft-selling by association our postion that OOo is 'the best way' to Bridge the Digital Divide, Minimize Citizen Pain, Encourage Creative Thinking and Learn How Less Is More in the Brave New World of Open Standards! And if we could additionally muster the forces to exhibit at Gov 2.0, imagine what having a blub about OOo on this page http://www.gov2expo.com/gov2expo2010/public/content/exhibitors would do to our brandname image grin, and then study the 'pr opportunities' being coordinated by the expo-hosts http://www.gov2expo.com/gov2expo2010/public/content/pr-opportunities which offer additional avenues of 'getting the word out there' about OOo. Thus I see this as a marvelous marketing opportunity for OOo which I hope we will -- including Drew's strategy for approaching FEMA, etc. -- seriously discuss as a project worth investing resources in. Also, this integrates nicely with the design and development of the proposed Presentation Kit, my thoughts about which will shortly be posted to that thread. In the interim, Happy (almost) New Year!!! I'm having a party y'all come ~Christine - Original Message - From: Drew Jensen drewjensen.in...@gmail.com To: dev@marketing.openoffice.org Sent: Wednesday, December 30, 2009 12:02 AM Subject: [marketing] Washington, DC USA is lovely in May Hi, Came across this announcement that the call for papers at the Gov 2.0 conference, May 2010 has been extended till Jan. 6th. http://www.gov2expo.com/gov2expo2010/public/cfp/82 So - Just thought I'd ask if there is anyone with a canned, or time to generate, presentation about the benefits of OO.o AND maybe you would like to visit DC in May? It really is a beautiful town - It costs though. I can mitigate logging to nil...*smile* (I think) Timing would be good - there is a lot of chatter within the federal bureaucracy right now about open source software. Sadly the DoD folks seem to be leading the charge. [I used to write software for the Dept. of Def. so don't get me wrong, they're nice enough people..but] Anyway - I recognize that this isn't likely to happen, and since I'm just dreaming..let me go on. If i had an ear at a Gov tech conference this year I would head right to the folks at FEMA. (Federal Emergency Management Agency) I know - you may think no!...Department of Education would be better...but FEMA because of the large fleet of mobile housing units they maintain, for use after natural disasters. Last year I had the pleasure of getting to know some of the FEMA contractors that disburse the (some of) homes. A pc in each housing unit is a subject that had a lot of traction with them..but no funding. I'd tell what ever FEMA contact I could make to get me the name of the person running the procurement contract for those PC's and explain the savings that could be had by switching to a FOSS software platform. ..and then comes the part were we find the person in the HHS (Health Human Services ) and
Re: [marketing] Virtual OOoCon 2011?
Another avenue to consider in terms of getting more marketplace exposure could be to hold our annual conference concurrently with a conference or expo held by another (larger) organization. In this fashion, we free ourselves from many of the logistical duties of conference coordination and at the same time enable cross-over marketing. Also, in light of articles such as this http://www.techweb.com/article/showArticle?articleID=222002611section=news it would seem highly appropriate to make a strong showing at conferences such as Gov 2.0 in May 2010 as referenced by Drew http://www.gov2expo.com/gov2expo2010/public/cfp/82 Anyway, just another dimension to explore smile. And personally, I think it would be totally kewl to have a 24-hour 'around the world' conference that I was excited enough about to want to stay up all night to attend grin!!! ~Christine - Original Message - From: chao sun robustc...@hotmail.com To: dev@marketing.openoffice.org Sent: Tuesday, December 22, 2009 7:39 PM Subject: RE: [marketing] Virtual OOoCon 2011? It's useless to discuss the pros and cons of the current OOoCon and the Virtual one, they're all quite straight. the key issue is that which way could benefit us best, certainly the current one, I don't want to wakeup at 2 o'clock in the morning to do the presentation as I am in China. And I don't think I still have the energy to attend any of the presentation afterward. The idea is that we could simply keep the current OOoCon, that's our annul event. Why should we cancel it? Shall we cancel the Olympics instead. the Virtual OOoCon could only apply to the specific area, say , European OOoCon, and we could have a Asian one, but only be the complementarity. Regards Chaosun _ Hotmail: Free, trusted and rich email service. http://clk.atdmt.com/GBL/go/171222984/direct/01/ - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Presentation Kit [was OOo Pamphlet?]
Okay... lemme pick up this thread with the sort of thing (John McCreesh) has in mind for the front side: http://www.mealldubh.org/wp-content/uploads/2009/12/product_inserts.odg I think I get what you are going after John in terms of what you want communicated by graphic design and I offer an alternative perspective which (I believe) achieves the result you seek via a different approach. Please take a look at http://www.gozarks.com/ooo/ where I have posted an illustration and some comments about overarching design strategy which should perhaps be factored-in before the graphic styling for the inserts is developed. Or of course, you may see things differently smile. In any event, best wishes to all for 2010... ~Christine - Original Message - From: John McCreesh jp...@openoffice.org To: dev@marketing.openoffice.org Sent: Sunday, December 13, 2009 9:54 AM Subject: [marketing] OOo Presentation Kit [was OOo Pamphlet?] On Fri, December 11, 2009 4:41 pm, Christine Louise Beems wrote: [snip] In light of which about the suggestion for a 'mix and match' high quality, global, 'language neutral' (thus totally graphical) full color folder (printed on one side or both?); a generic/boilerplate black and white (with fill-in space for local contact/promo info, optimally in an editable PDF) 'ad slick' in multiple languages and suitable for reproduction on a photocopier and/or computer printer; and six (?) full-color unique 'product info' inserts, one per each OO.o application... This seems a solid approach to me. In my lingo, what you describe is called a Presentation Kit. And optimally, all the endorsed/approved materials that go into the kit are developed, designed and formatted to enable any person with immediate download of any single page and print very effective high quality 'product info inserts' a few at a time. Agreed. It's also important to have all the text in one 'layer' to make it easy for people who may have no graphic skills to be able to produce a translated version. [snip] In light of which I'm wondering, by what date do you envision these materials making print? I suspect the aim would be for the annual conference in the autumn(?) of 2010 and the celebration of OO.o's 10th Birthday... I was thinking more end of Q1 2010... Also, I think it is critical to clearly define 'the customer' we want these materials persuade, intrigue and provoke to give OO.o a try. This is significant in terms not only of establishing brandname identity over the long haul, but equally in terms of 'getting the most (ROI) bang for our buck in terms of printing costs. I think this where the 'mix and match' approach comes in. The set of sheets describing the applications would be mostly factual - features with some generic benefits. For each target market, we would have a sheet describing the features and benefits specific to that market - so for the Education market, something like: http://why.openoffice.org/why_edu.html. An 'Education Presentation Kit' would consist of the 'Education' sheet, a set of 'Applications' Sheets, and ideally an OOo CD with education specific artwork and templates. That is, are these materials are being designed to further expand knowledge about OO.o in the community of application developers...? or is the overarching aim to attract and persuade business, education and administrative professionals...? because just as with any translation, the text and other content of the inserts must be meticulously constructed with the 'professional lingo and imagery' that the folks we most wish to persuade most fluntly speak... Agreed again. There is a sales pitch to end users, with different flavours for different markets. There is a different sales pitch to contributors, with different flavours for developers, artists, translators, etc. These could all be make use of the the same glossy A4 folder, and have the same background template for common branding. Thanks for your comments - very useful John -- John McCreesh - Marketing Project Lead - OpenOffice.org Join the hundred million - http://why.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Virtual OOoCon 2011?
re: Indeed having multiple venues would be be a great thing, but might be hard to organize... Absolutely, totally and 100% agree with you Peter. Except I would not say 'difficult' but would say 'complex'... tho hasten to add that I do not mean to quibble over words here but simply to openly communicate my own perspective. In that spirit, I've responded below point by point. And thanks for raising such excellent points of discussion: Indeed having multiple venues would be be a great thing, but might be hard to organize. It would surely mean a larger budget... I cannot comment on this pertinent to OOo without having some idea about what costs were in the past, ideally in some sort cost/ratio per attendee, how the money was spent (ie: advertising/promotions, travel stipends, accommodations, etc.). However, what is more important no matter the budget is how did attendees (including exhibitors/presenters) 'feel' about the quality of the gathering? From what has been said elsewhere on this thread, I would say that everyone who has attended an OOo conference has very much enjoyed it. Still, I have not personally participated in any face-to-face gathering of OS/ODF/OOo enthusiasts, so I will take you at your word grin. Also from what I've observed there is an ongoing 'lament' about there not being as large a turn out as optimally desired... yes? If this is true, then I would ask: What is the ideal number of people we would like to have in attendance at an (annual, semi-annual or virtual) OOo conference? Putting environmental issues and carbon footprints aside just for a moment, think only about what you (each of you) see as 'the ideal' conference, noticing how many people are in attendance... our sponsors would be willing to donate for e.g. five different locations at the same time. Cost is always a major factor... however this is where my (professional/marketing) thinking takes a whole different twist of symantics. That is, in terms of organizational development, while sponsors do most certainly pay the costs of event production, said sponsors are not 'donating' (as one would 'donate' to a hurricane victum), but are 'investing' in high-quality (promotional) brand name recognition throughout a strategically identified 'niche' marketplace. Of course to accomplish this, the qualities and characteristics of this 'niche' must be clearly defined... which (again) raises the question: 'Who do we wish to attract?' -- ie: what % Sun engineers and other technology professionals, what % educators, what % business professionals, what % government administrators do we (and our sponsors) see as the 'ideal mix'? You also need several teams, usually volunteers, who can manage having free bandwidth on a specific time frame. I don't know anything about managing bandwith, but I do know that the coordination of any conference (or just about anything else smile) requires the cohesive collaboration of multiple teams; that each team has an area of specialized expertise and regarded authority; that all teams work to accomplish (their own respective part of) a cooperatively developed action plan... pretty much just as things are already being done in the OOo Community... and thus we have a 'head start' grin. There are also some effects to consider that result from bank holidays and local vacation seasons. Yes -- once the 'demographics of the desired attendees' are determined -- timing and location (most convenient to those we wish to attend) are the top two considerations. And with the aggregate number of events on people's calendars today, finding 'the right date' can be the biggest challenge of all and doing substantive preliminary research in a must. That is why most 'major events' have the date set (at least) a full year in advance... so that by the time the pre-event marketing blitz starts (90 days before the event) 90% of the 'hard work' of staging a conference is complete... or at least it *should be* grin... The OOoCon 2008 in Beijing got for example postponed, because the first dates we have been choosing were during German spring school holidays, which would have meant very poor attendance of Sun engineers. Thus again, the importance of us (OOo-marketing) 'knowing our customer' -- in this case, the people we wish to serve (with information about our product) and invite (to share our community camraderie) and to sponsor (to give them the best 'Return On Investment') -- so that event staging may be engineered from inception to maximize all these desired effects... Peaceful journies and other pleasant blessings to all... ~Christine - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] time-off for Christmas
Double-ditto 'relax and reload batteries' (smile). Merry Christmas, Happy Chanukah and Joyous Winter Soltice to all... ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: dev@marketing.openoffice.org; p...@marketing.openoffice.org Sent: Sunday, December 20, 2009 1:51 PM Subject: [marketing] time-off for Christmas Hello, I just want to notify you that I will be taking some time-off for Christmas. From December 24th to January 10th, I will spend time with family and friends and try to relax and reload batteries. From time to time, I will look into my e-mails, but won't reply to things that are not urgent. In case of an emergency, and should I not reply, please feel free to write me again. Official Christmas wishes will follow :-) Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Virtual OOoCon 2011?
Here's an idea on conferences to add to the mix: Face-to-face networking and socializing is essential for both community and business development, so how about having an annual face-to-face 'global' conference with multiple (regional) venues, all held on the same date(s). This would give folks the option of staying closer to home -or- traveling to a distant location, being somewhat able to accomplish the same networking/socializing purpose at any location...? And what if at the same time selected events from each regional conference were somehow coordinated to live-stream to a virtual conference -- ie: http://www.himssvirtual.org/tour/ -- so that everyone with a laptop at any regional event could virtually attend these key events... ? The double-dip (media exposure) bonus to doing something like this is that the very nature of the conference becomes newsworthy, representative of the global reach of the 'handshake' that the OOo Community extends to everyone, worldwide. ~Christine - Original Message - From: Florian Effenberger flo...@openoffice.org To: dev@marketing.openoffice.org Sent: Friday, December 18, 2009 7:43 AM Subject: Re: [marketing] Virtual OOoCon 2011? Hi Cor, Well, I see sings that you are going to start to understand it :-) There are indeed a lot of areas in which we can contribute a bit. Now don't think that I am a person that is sitting in the cold and dark at home .. I even do have a car ;-) But if it is possible, I take the bike and/or train. The electricity we buy, is from sun, wind water for about ten years already. And my family has a pretty environmental friendly diet. I really respect that, and honestly, I wished I was a little bit more careful about the environment or at least a little bit more sensitive. :-) What you are doing is great, but nontheless... It is a change. Show that we are really people of this age. Won't that attract people? And as written: we can prove that we can do a very good job on the one hand and improve for the world around us on the other hand. Don't forget that in the end all is one ... ...I still don't share the view of having OOoCon only every two year. We can show responsibility for the environment through other actions. If the majority of the community is voting for a two-year-term of OOoCon, I won't veto, but my personal opinion is that we should have OOoCon each year. Sorry :-) Florian - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] [Fwd: [releases] 3.2 New Features page]
Brilliant work, John. Thanks for all you do. ~Christine - Original Message - From: John McCreesh jp...@openoffice.org To: dev@marketing.openoffice.org Sent: Sunday, December 06, 2009 8:46 AM Subject: Re: [marketing] [Fwd: [releases] 3.2 New Features page] OK, how's this: http://www.openoffice.org/dev_docs/features/3.2/beta.html#general_file John snip - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] [Fwd: [releases] 3.2 New Features page]
10:15 pm, Christine Louise Beems wrote: re: The 'New Features' page is the next level of detail, again aimed at end users. From the perspective of an end user (me) who is proficient with various productivity applications yet ignorant about the importance/significance of confirmity with OASIS ODFF/OpenFormula specifications, ISO approved vendor-neutral document storage, or the standard RC4 algorithm, most of what's written goes way over my head and -- respectfully -- 'scares' folks who are of my ilk. Good points. Have a look at the new text about ODF. Not sure I can do much about RC4 other than put it in parentheses. For example, in one instance it seems that what is being said could be understood to mean that new OOo 3.2 filters enable the loading of many 'unknown file type' documents without trying to figure out what program to use... but I am not sure if this is actually what is meant or if I have misconstrued. Agreed and changed. I do understand that the New Features page is not intended to be 'promotional' copy. Also that a lot of people have far more literacy with these various technical improvements and will be favorably impressed by the things I do not understand. When the developers comment on 'New Features' they are keen to see precise statements of what has changed - which is often quite technical - so it's important to get feedback from Marketing Project folks as well. Do please feel free to suggest alternative text for anything you don't like. My brain starts to go dead after a few days of this :-) John -- John McCreesh - Marketing Project Lead - OpenOffice.org Join the hundred million - http://why.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] [Fwd: [releases] 3.2 New Features page]
re: The 'New Features' page is the next level of detail, again aimed at end users. From the perspective of an end user (me) who is proficient with various productivity applications yet ignorant about the importance/significance of confirmity with OASIS ODFF/OpenFormula specifications, ISO approved vendor-neutral document storage, or the standard RC4 algorithm, most of what's written goes way over my head and -- respectfully -- 'scares' folks who are of my ilk. For example, in one instance it seems that what is being said could be understood to mean that new OOo 3.2 filters enable the loading of many 'unknown file type' documents without trying to figure out what program to use... but I am not sure if this is actually what is meant or if I have misconstrued. I do understand that the New Features page is not intended to be 'promotional' copy. Also that a lot of people have far more literacy with these various technical improvements and will be favorably impressed by the things I do not understand. Still, one of our stated marketing objectives is to gain ground and build brand identity in the business world, which includes the (technophobe) business journalists and editors who will come to such pages looking to comprehend and leaving befuddled... because they don't understand why they should care about such issues. It just doesn't hook up for them/us that this all has to do with the stability of the software, including how quickly the application loads, how little it crashes and how fluidly it works. Anyway, that's my 3cents. Thanks for listening. ~Christine - Original Message - From: John McCreesh jp...@openoffice.org To: dev@marketing.openoffice.org Sent: Wednesday, December 02, 2009 12:41 PM Subject: [marketing] [Fwd: [releases] 3.2 New Features page] Original Message Subject: [releases] 3.2 New Features page From:John McCreesh jp...@openoffice.org Date:Wed, December 2, 2009 6:31 pm To: relea...@openoffice.org -- The text content of the usual 'New Features' page is now nearing completion: http://www.openoffice.org/dev_docs/features/3.2/beta.html When we announce a new release, we issue a Press Release and a posting to announce@ which list the 'to die for' new features of interest to the media / end users. The 'New Features' page is the next level of detail, again aimed at end users. It includes screenshots where possible to illustrate the new features - see the 3.1 version: http://www.openoffice.org/dev_docs/features/3.1/ Please have a look through the text and let me know of any factual errors, or if there's anything missing which end users should know about in the core product (not extensions). Thanks as always John -- John McCreesh - Marketing Project Lead - OpenOffice.org Join the hundred million - http://why.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OpenOffice.org shortlisted for Best Online News Releases 2009 award
re: 'best news releases' -- Congrats and BRAVO John... here's looking forward to #1 smile. ~Christine - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Survey: Should be the OO.o Newsletter in HTML or simple text
May I interject some strategic thots/questions, re: I wonder who the target audience for the newsletter is. Is it the community, the press or even a third group? and also: And the people interested in this kind of information are more likely the people we want to convince to use OOo (or to contribute to the project) than the others knowing about the advantages of text mail. By strict marketing standards, these are the key questions to be answered before the format-fate of the newsletter is decided. Especially when resources (such as time) are limited, it is most critical to clearly define the 'target audience', ie: Who do we (as the OOo community) most want to be using OOo...? Where do we believe OOo would 'do the most good and deliver the most immediate benefit to all involved'? Then, after clearly 'seeing the face' of the customer/client/co-contributor we wish to ingratiate into the fold, all cooperative efforts may be focused to saturate that targeted marketplace. And when that marketplace is fully saturated, credibility is leveraged to saturate of others. I don't think that HTML mail per se is necessarily dangerous - we don't need to include any such code IMHO. And the people interested in this format will probably get other HTML mail that might contain these threats - whether we provide a HTML mail or not. and also Honestly, I find the newsletter boring. The text based form is fine inside the community, but if the target is to reach new users or the press I think it needs to be shined up. People are expecting some more marketing like. Some glitter and gold. The fine stories could be wrapped up in some nicer paper I think. As to newsletters in general... no matter who the 'target audience' is, given the state of technology I still support the idea of a plain text email newsletter with a direct link to an html page. This method simply 'works' as there is absolutely no other method which guarantees that the recipient will see what the sender sends. However, the editorial slant and organization of newsletter content has as much to do with overall 'appeal' as does visual attractiveness. This is why (with plain text, especailly) it is critical to lead with a hook and make every word an imperative for delivering 'new' information. Still, it is the sizzle (glamor glitz) that sells the steak, however one must 'know' what the 'customer' thinks of as sizzle and tailor newsletter materials to caputre the attention and provoke curiosity in that particular demographic of people... I do not have a public accessible web page to present the HTML newsletter. and also the current newsletter is more a press review but having an editorial part would definitely improve the newsletter. This would imply that we need a team which writes and reviews the articles. Regarding images and screenshots, they are fine for magazines but a newsletter should be slim as possible. How about posting the newsletter on a wordpress blog...? This would allow pretty formatting and the inclusion of images if desired. The newsletter could be created as plain text, emailed as such (including a link to the blog), and posted to the blog with only a few extra clicks. Also, photos graphics could be added to the blog post. Plus this would take care of the 'filing' system of archived documents, allow readers to interact, and if each member of the editoral panel was authorized as a blog moderator, it might better spread the work-load. As a point of reference and illustration, this is the last newsletter I posted for my former employer (a manufacturer of doors): http://www.unipulllc.com/news/index.htm Our target market was 'decision makers in the industrial building construction and maintenance industry, with a special emphasis on water and watewater treatment facilitiy superintendents. Note that our newsletter said little about our doors, but offered a cavalcade of topics which we knew were relavent to the 'decision makers' we desired to serve. This same newsletter was delivered as a plain text document to a list of about 4000... and we used to routinely get compliments about it and thanks for sending it. Anyway lastly, re: What's with all the trolls to the OOo projects of late? Could someone please tell me what is meant by this...? Thanks! ~Christine - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] strategy/materials (was: HTML version of the newsletter)
Hello Graham and all... Having toured the referenced links -- which certainly do provide a comprehensive overview, replete with critical detail -- I most heartily agree with the outline posted at http://wiki.services.openoffice.org/wiki/Short_Term_Marketing_Plan and double-ditto your bottom line, re: the orchestration of a major promotional (Trojan Horse) event, It doesn't have to be serious but it has to be distinctive and professional. Which to me translates as 'major league fun.' Is such a 'happy white polar bear' (think CocaCola) 'mascot/event' on the drawing board? In the works? Because I also agree that if OOo is serious about 'increasing market share', a fun-themed promotional 'happening' (which packs a solid whollop of edu-tainment) is the most expedient way to leverage brand name credibility. This approach is absolutely right. Thing is, I also realize the gargantuan amount of staging time (at least a year) and ongoing networking diligence it takes to coordinate circumstances of substantial promotional swag sway to leverage a brand name into marketplace leadership... Anyway, I by no means have completed an exhaustive review of everthing OOo, but made some notes, have a few ideas and thot it best to see how well our thinking meshes before I delve further. Hope all is good for everyone. ~Christine - Original Message - From: Graham Lauder yori...@openoffice.org To: dev@marketing.openoffice.org Sent: Tuesday, August 18, 2009 5:43 PM Subject: Re: [marketing] HTML version of the newsletter On Wed, 19 Aug 2009 08:08:23 Christine Louise Beems wrote: snip In light of all of which I was wondering, is there somewhere a strategic marketing outline for OO.o that I could review to make my comments most appropriate to the objectives already set? Or is there some other way I could useful? Hi Christine, Best thing is to first check out http://marketing.openoffice.org for an overview of the project The last Strategic Marketing Plan was launched in 2005 and is due for update. You can read it at http://marketing.openoffice.org/strategy/ or at http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan Draft materials and discussion documents are generally put up on the wiki, the main page is at http://wiki.services.openoffice.org/wiki/Marketing and a list of draft documents is at: http://wiki.services.openoffice.org/wiki/Draft_marketing_documents_index You'll have to register to add or edit. That should be enough to be going on with :) Anyway, thanks to everyone for the convivial welcome. It is a pleasure to be engaged in substantive conversation about interesting things. ~Christine Likewise Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org Promotional materials for the well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] HTML version of the newsletter
Thanks Graham... I shall review the referenced materials and get back to you with observations (smile). Have a great day... ~Christine - Original Message - From: Graham Lauder yori...@openoffice.org To: dev@marketing.openoffice.org Sent: Tuesday, August 18, 2009 5:43 PM Subject: Re: [marketing] HTML version of the newsletter On Wed, 19 Aug 2009 08:08:23 Christine Louise Beems wrote: snip In light of all of which I was wondering, is there somewhere a strategic marketing outline for OO.o that I could review to make my comments most appropriate to the objectives already set? Or is there some other way I could useful? Hi Christine, Best thing is to first check out http://marketing.openoffice.org for an overview of the project The last Strategic Marketing Plan was launched in 2005 and is due for update. You can read it at http://marketing.openoffice.org/strategy/ or at http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan Draft materials and discussion documents are generally put up on the wiki, the main page is at http://wiki.services.openoffice.org/wiki/Marketing and a list of draft documents is at: http://wiki.services.openoffice.org/wiki/Draft_marketing_documents_index You'll have to register to add or edit. That should be enough to be going on with :) Anyway, thanks to everyone for the convivial welcome. It is a pleasure to be engaged in substantive conversation about interesting things. ~Christine Likewise Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org Promotional materials for the well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] HTML version of the newsletter
Hello Kay... And first may I say that I think the content you assembled in Volume 07 - Issue 25 is excellent. Very informative, especially to me in terms of getting familiar with all that is going on in the OO.o community. Thanks a bunch!!! Second, I totally appreciate the limitations imposed by availability of time/money/resources. We all share this reality no matter our industry or job description grin. Which is why, obviously, it is so important to be 'on purpose' with marketing strategy... to reap compounded value from every ounce of expended resource. About my use of the term 'marketplace', Graham got my meaning: The OOo newsletter is... our means of communication to '_the_ marketplace' and the Non-techie business people part of that Marketplace... At the same time I would add (and wonder if you agree?) that from a strict marketing perspective, every publication (video, exhibit, white paper, etc.) of any organization _is_ a 'marketplace' in the sense that *it is selling something* -- even if that something is an idea (ie: Start volunteering today!). And that there are certain basic tenets of marketing which -- tho they manifest in new formats (viral videos, social networking) over time (usually resultant of new technology) -- remain themselves constants in the cognitive-dynamics of things. Leading with a 'hook' is an example of this, tho there are a myriad of subtler persuasive methods which apply no matter if one is endeavoring to outright sell a BMW or freely educate people about a life-saving technique... All which is now is being grouped under the 'user experience' (UI) heading... the design objective of which is to make it inviting, easy and pleasing for 'new users' to get on board and to give 'experienced users' a legup the advanced learning curve... In light of all of which I was wondering, is there somewhere a strategic marketing outline for OO.o that I could review to make my comments most appropriate to the objectives already set? Or is there some other way I could useful? Anyway, thanks to everyone for the convivial welcome. It is a pleasure to be engaged in substantive conversation about interesting things. ~Christine - Original Message - From: Kay Koll kay.k...@sun.com To: dev@marketing.openoffice.org Sent: Tuesday, August 18, 2009 11:31 AM Subject: [marketing] HTML version of the newsletter - Without images (Header, Spread the news, Unsubscribe, Sun Logo) snip - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Moving the OO.o Newsletter to HTML
Hello Alex, Kay and all. I am new to this list (having been lurking for a week), learning to use OpenOffice (and enjoying it) and minimally conversant with OpenSource applications ideology, all of which I find very impressive. My competency is in creative development, media, marketing and communications, in light of which I offer a perspective on the OO.o newsletter: While I know that 'everyone' is going to html, I suggest that the marketplace is not yet sufficiently equipped to recieve html email. The attached screenshot shows what will most likely come up as a 'first look' in the majority of Inboxes... which in strictest promotional terms means that the space which *should* be devoted to your 'hook' (lead information that draws the reader deeper into the content) is being 'wasted' on a blank graphic. Also consider that a substantial number of the 'professional end users' (who are not employed in IT but are in many instances 'the decision makers') are minimally technology literate... which I do not say as a discredit but simply as diagnosis of facts so that the 'needs' of the marketplace are pragmatically assessed in terms of providing a legitimate service to the clients we seek to serve. In this light consider that what these professionals greatly value is 'consistency'. We (all of us) have a job to do and we want to do it efficiently, effectively and competently... and it drives us (the non-tech office worker) nutz when we have to spend half of our 'production time' learning the nuances of some new-and-improved 'upgrade' in order to do what we knew how to do perfectly last week... (smile). And finally, it might be worth considering that html formatting raises one's 'score' with the spam-gods, which can raise a newsletter's bounce-back rate considerably and cascade to blacklisting by various ISPs. Thus in terms of newsletter design I would suggest continuing to distribute in (creatively formatted) plain text but also offering a link to a nicely formatted PDF version and/or a link to a webpage where the html formatted version (optimally with photos/graphics) is posted. Anyway, all just my opinion and perhaps not of any use...??? In any event, I am enjoying using OpenOffice because (so far at least) the process of 'learning' has been highly intuitive, making for an easy transition from the closed source applications I have been using for all these many years. Thanks!!! ~Christine Beems - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
