Re: [Marketing] Get Legal - draft message
On Mon, 2006-05-01 at 06:30 +0300, Cristian Driga wrote: > Hi, > > John McCreesh wrote: > > >> Comments please on http://why.openoffice.org/get_legal.html > > Some more suggestions for the campaign: > > 1. Building translated get_legal.html pages. (possibly hosted on the NLC > sites if not on why.OOo site in a /get_legal/ sub-folder ?) > > 2. Creating translated buttons for the campaign. > > 3. Buttons for webmasters: > Below the current end line (Get legal - get OpenOffice.org today!), add > a paragraph dedicated to webmasters. Something like: > > " > Webmasters! Support reducing software piracy worldwide! > Together we can help reducing the software piracy and build a better > world. For this all you have to do is to copy/paste the code below into > your website and display the "Get legal. Get OpenOffice.org" campaign > button. > > > http://why.openoffice.org/get_legal.html";> src="http://why.openoffice.org/images/web_button_get_legal_border.png"; > border="0" hspace="3" vspace="3" alt="Get legal. Get OpenOffice.org"> > > " +1 done > Note: Once translated pages and buttons in place, the HTML code will > link to the corresponding translated buttons and get_legal_LN.html pages. > > > 4. I would propose that the "Get legal! Get OpenOffice.org" button be > used for linking to this page's campaign and that we make a separate > button to put in this page saying: "Get legal! Download OpenOffice.org > now!" for the actual link to the download page. +1 will do > OR > > ..we should at least place a text link above the existing button in the > page saying: Download OpenOffice.org. > > > Reasoning: We are talking about a campaign which must be by itself > visually recognizable. In this respect, it could be better if buttons > would not be just another download button for OOo and instead be used to > promote the campaign and OOo on other sites which link to get_legal.html > pages and from there visitor finds the download link. For maximum impact, I would like to move the get_legal page to why.openoffice.org/index.html when we launch the campaign (I don't want people to look at incex.htnl and see a "work in progress sign"). As soon as the real why page is ready, we can relegate the get legal to a secondary page. If we run another campaign before why is ready, then we could move it to index.html etc. John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Mon, 2006-05-01 at 10:13 +0300, Cristian Driga wrote: > Hi John, > > John McCreesh wrote: > > On Mon, 2006-05-01 at 00:14 +1000, Mike Williams wrote: > > On Saturday 29 April 2006 06:02, John McCreesh wrote: > > Comments please on http://why.openoffice.org/get_legal.html > > A bit of rephrasing/re-arranging for your consideration: > > "So what are you waiting for? It costs nothing to try. If you like it, > it costs nothing to use for as long as you like, wherever you like. > Peace of mind at no cost." > > could be (a bit of HTML included): > > Don't wait for BSA and authorities to knock on your door! > Try OpenOffice.org now. It costs nothing to try. If you like it, it > costs nothing to use for as long as you like, wherever you like. > Peace of mind at no cost. > > > :) > > ...the bold line is to make that paragraph even easier to read and > understand at a glance. If you think the "Don't wait for BSA..." text is > not suitable for this page, we could simply cut it out and place the > line with Try OpenOffice.org now! in bold there. I think we have to be careful not to go to far down the scare tactics route. We want to encourage people to take the time to evaluate OOo, not panic them into rushing out and buying MS-O licences :-) John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Cristian Driga wrote: ~just my 2 eurocents And mine :-) Greetings, Cor -- Cor Nouws www.bsooo.nl - www.nouenoff.nl Free your files - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Hi John, John McCreesh wrote: On Mon, 2006-05-01 at 00:14 +1000, Mike Williams wrote: On Saturday 29 April 2006 06:02, John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html A bit of rephrasing/re-arranging for your consideration: "So what are you waiting for? It costs nothing to try. If you like it, it costs nothing to use for as long as you like, wherever you like. Peace of mind at no cost." could be (a bit of HTML included): Don't wait for BSA and authorities to knock on your door! Try OpenOffice.org now. It costs nothing to try. If you like it, it costs nothing to use for as long as you like, wherever you like. Peace of mind at no cost. :) ...the bold line is to make that paragraph even easier to read and understand at a glance. If you think the "Don't wait for BSA..." text is not suitable for this page, we could simply cut it out and place the line with Try OpenOffice.org now! in bold there. ~just my 2 eurocents Best, Cristian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Cristian Driga skrev: Some more suggestions for the campaign: +1 to all Christians suggestions :-) Finn - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Cristian Driga wrote: John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Some more suggestions for the campaign: [...] +1 to Cristian's suggestions. --Jean - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Hi, John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Some more suggestions for the campaign: 1. Building translated get_legal.html pages. (possibly hosted on the NLC sites if not on why.OOo site in a /get_legal/ sub-folder ?) 2. Creating translated buttons for the campaign. 3. Buttons for webmasters: Below the current end line (Get legal - get OpenOffice.org today!), add a paragraph dedicated to webmasters. Something like: " Webmasters! Support reducing software piracy worldwide! Together we can help reducing the software piracy and build a better world. For this all you have to do is to copy/paste the code below into your website and display the "Get legal. Get OpenOffice.org" campaign button. http://why.openoffice.org/get_legal.html";>src="http://why.openoffice.org/images/web_button_get_legal_border.png"; border="0" hspace="3" vspace="3" alt="Get legal. Get OpenOffice.org"> " Note: Once translated pages and buttons in place, the HTML code will link to the corresponding translated buttons and get_legal_LN.html pages. 4. I would propose that the "Get legal! Get OpenOffice.org" button be used for linking to this page's campaign and that we make a separate button to put in this page saying: "Get legal! Download OpenOffice.org now!" for the actual link to the download page. OR ..we should at least place a text link above the existing button in the page saying: Download OpenOffice.org. Reasoning: We are talking about a campaign which must be by itself visually recognizable. In this respect, it could be better if buttons would not be just another download button for OOo and instead be used to promote the campaign and OOo on other sites which link to get_legal.html pages and from there visitor finds the download link. Hope this helps. ;-) Best wishes, Cristian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
John McCreesh wrote: I've moved things about a bit on the latest version One more suggestion. "..similar in functionality to MS-Office. OpenOffice.org 2 does everything you need.." Obvious that some will come up with the question for e-mail or PIM (see [EMAIL PROTECTED]). I think it would be better if we have a (wiki-) page that informs people about the way's to handle that question. Not to mention it direct on why.openoffice.org, nor with the products description. But for a question that comes up so frequently, ready to serve information is important. I've just been so free to add a new FAQ to the wiki: http://oooauthors.org/en/FAQs/Email/faqentry.2006-04-30.6632501582 My suggestion for something like this on the [EMAIL PROTECTED], was answered with a overwhelming silence ... Hope that others make some improvements now. The slogan for the campaign is "Get Legal - Get OpenOffice.org" so I'd like with it. It is designed to be arresting (sorry, another bad English play on words - arresting = "eye-catching" as well as "being taken away by the police") I like word-games. And hope others like this one ;-) Greetings, Cor -- Cor Nouws www.bsooo.nl - www.nouenoff.nl Free your files - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Mon, 2006-05-01 at 00:14 +1000, Mike Williams wrote: > On Saturday 29 April 2006 06:02, John McCreesh wrote: > > Comments please on http://why.openoffice.org/get_legal.html > > Hi John, > > "so you don't need to type anything in again" makes sense to me, but I had to > think for a few seconds. I think it's ambiguous and would be clearer as "so > you don't have to re-type your work" or some such thing. +1 Done Thanks - John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Saturday 29 April 2006 06:02, John McCreesh wrote: > Comments please on http://why.openoffice.org/get_legal.html Hi John, "so you don't need to type anything in again" makes sense to me, but I had to think for a few seconds. I think it's ambiguous and would be clearer as "so you don't have to re-type your work" or some such thing. Anyway, great job and great angle. I've used this argument myself to convince others. Cheers Mike Williams - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sun, 2006-04-30 at 11:53 +0100, John McCreesh wrote: > > The slogan for the campaign is "Get Legal - Get OpenOffice.org" so I'd > like with it. Stick with it - simpler is usually better. -- Ian Lynch www.theINGOTs.org www.opendocumentfellowship.org www.schoolforge.org.uk - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sun, 2006-04-30 at 12:35 +0200, Cor Nouws wrote: > Hi John, > > John McCreesh wrote: > > On Sat, 2006-04-29 at 00:02 +0200, Cor Nouws wrote: > >>One warning: when talking about this with some business-people (month or > >>so ago), it turned out that they could become offended. As if I > >>suggested that they would do illegal business ... > > > > > > Good point - I've added "Microsoft's licence agreements are complicated > > - it's easy to break them by mistake" > > Smart ;-) > > I just took a little time to read the (renewed) draft page. > Would it be an idea to put the added sentence two lines lower, after "If > you have a copy of ..."? I've moved things about a bit on the latest version > Furthermore, I would suggest think about changing the pay-off > "Get legal - get OpenOffice.org today!" > into something like > "No doubts about a legal Office - get OpenOffice.org today!" > (or "No fear about your Office being illegal", or ) > Just to make it sound less accusing. The slogan for the campaign is "Get Legal - Get OpenOffice.org" so I'd like with it. It is designed to be arresting (sorry, another bad English play on words - arresting = "eye-catching" as well as "being taken away by the police") John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Hi John, John McCreesh wrote: On Sat, 2006-04-29 at 00:02 +0200, Cor Nouws wrote: One warning: when talking about this with some business-people (month or so ago), it turned out that they could become offended. As if I suggested that they would do illegal business ... Good point - I've added "Microsoft's licence agreements are complicated - it's easy to break them by mistake" Smart ;-) I just took a little time to read the (renewed) draft page. Would it be an idea to put the added sentence two lines lower, after "If you have a copy of ..."? Furthermore, I would suggest think about changing the pay-off "Get legal - get OpenOffice.org today!" into something like "No doubts about a legal Office - get OpenOffice.org today!" (or "No fear about your Office being illegal", or ) Just to make it sound less accusing. Greetings, Cor -- Cor Nouws www.bsooo.nl - www.nouenoff.nl Free your files - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sun, 2006-04-30 at 10:46 +0100, John McCreesh wrote: [snip] > I like this - let's park it for today while we finish Get Legal. Rening > me later if I forget about it :-) d'oh - s/Rening/Remind/ This keyboard can't spell ;-) John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Fri, 2006-04-28 at 22:59 +, jonathon wrote: > Cor Nouws wrote: > > >it turned out that they could become offended. As if I suggested that they > >would do illegal business ... > > That might happen. > > OTOH, those same people are even more offended when it turns out that > their office is using software that the BSA has defined as "pirated", or > otherwise illegal to use. > > Maybe add/rephrase it to: "Get Peace of mind." Yes! added to the text John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sat, 2006-04-29 at 00:02 +0200, Cor Nouws wrote: > Hi all, > > John McCreesh wrote: > > > Comments please on http://why.openoffice.org/get_legal.html > > > > Please comment only on the message on this list - I'm going to look for > > volunteers on the art project to turn it into a web page :-) > > > Good opportunity indeed. > > One warning: when talking about this with some business-people (month or > so ago), it turned out that they could become offended. As if I > suggested that they would do illegal business ... Good point - I've added "Microsoft's licence agreements are complicated - it's easy to break them by mistake" John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
On Sat, 2006-04-29 at 00:42 +0300, Cristian Driga wrote: > Hi John, > > It's a great idea and the draft looks good. More below... > > John McCreesh wrote: > > Comments please on http://why.openoffice.org/get_legal.html > > Some suggested changes: > > ===1=== > > "OpenOffice.org 2 is a world-class alternative which does everything you > need from an office suite." > > I would put it a bit more direct (even if it gets longer): > > "OpenOffice.org 2 is a world-class alternative office suite, similar in > functionality with Microsoft-Office. OpenOffice.org does everything you > need: word processing, spreadsheets, presentations and much more." +1 - done > ===2=== > > 2. And this: > > "It can even use MS-Office format files, so you don't need to type > anything in again." > > ..suggest.. > > "It can even open and save MS-Office format files (.DOC, .XLS, .PPT), so > you don't need to type anything in again." > +1 - done > > I've got this tendency to always try to put it more explicit simply > because I've met lots of people to whom the word "Office" meant *only* > Microsoft-Office. I know it sounds stupid but its kinda Xerox meaning > "copy machine" and not the brand. For us the difference is obvious, but > for many, it isn't. Same goes with "Word Processor" vs. "Text Processor" > or something similar. > > ===3=== > > Another secondary message for the page: "Your search is over." > > > What words and methods should we use to get Google display high in > results the get-legal page in the following searches and similar ones ? > > "free microsoft word download" - 121944 searches for last month > according to se-keywords.com: > > http://www.se-keywords.com/cgi-bin/kse-logiciel.pl?mot=microsoft+word+free+download&etape1=1&lg=us&zone=world > > > > I would start with mentioning these search words in a page (an accessory > to get_legal.html ?) or paragraph with text like: > > "You've been looking for free microsoft word downloads ? For free > microsoft power point downloads ? You have been searching on the web for > office software to replace illegal software copies you had installed ? > > Your search for freeware or trial word, excel, powerpoint software > replacements is over. You now have a totally free alternative. > > It's real, it's free, it's legal, it's OpenOffice.org." > > + link to get_legal.html > I like this - let's park it for today while we finish Get Legal. Rening me later if I forget about it :-) > P.S. After having added links to other relevant information and having > it ready for visitors, should we have a PR for this small campaign > start? ;-) Of course :-) but let's get the graphics sorted first John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
John McCreesh wrote: > Comments please on http://why.openoffice.org/get_legal.html a) Even if you know where you obtained your copy from, it might not be enough proof for the SBA that your copy is legal. For example, they used to require that one produce the physical paper receipt for the software, showing when it was purchased. [Purchase orders, checks, and the like were not acceptable. Only original paper receipts were acceptable.] b) Even if the new computer came with the software, that does not mean that the software if legitimate. [Microsoft has claimed that vendors at all tiers are/were installing pirated versions of their products on new systems, and passing them off as legitimate.] c) In the US at least, the SBA is as likely to go after a SOHO, as a Fortune 500 company. [Perhaps more likely. Over a five year period, I received five "amnesty" letters from the SBA, addressed to me personally, in addition to the four or five "amnesty" letters that were addressed to me as my business.][Maybe I should have taken them up on their amnesty offer. I'd just love to see the look on their faces, when they discover that their windows software did not run on any of the computers I had at the time.] d) If you go to the Microsoft website, it has a free program you can download, to determine whether or not your copy of a Microsoft product is legal. If Microsoft wants to sue me for violating the licence of that tool, so be it. [The license prohibits publication of the results of tests that it runs.] My test: 1 copy of Win2K. [Known legit copy] Ran the test three times. On two occasions, their test tool declared this to be pirated. On one occasion it declared it to be legit. 1 copy of MSO97. [Known legit copy] Ran test three times. On two tests it declared it to be legitimate. On one test it declared it to be pirated. xan jonathon - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Cor Nouws wrote: >it turned out that they could become offended. As if I suggested that they >would do illegal business ... That might happen. OTOH, those same people are even more offended when it turns out that their office is using software that the BSA has defined as "pirated", or otherwise illegal to use. Maybe add/rephrase it to: "Get Peace of mind." xan jonathon - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Hi all, John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Please comment only on the message on this list - I'm going to look for volunteers on the art project to turn it into a web page :-) Good opportunity indeed. One warning: when talking about this with some business-people (month or so ago), it turned out that they could become offended. As if I suggested that they would do illegal business ... (hope you understand my DoubleDutch) So: not to say that we shouldn't go this way, but pls re-read it (especially native English speakers) with this in mind. Thanks, Cor -- Cor Nouws www.bsooo.nl - www.nouenoff.nl Free your files - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Get Legal - draft message
Hi John, It's a great idea and the draft looks good. More below... John McCreesh wrote: Comments please on http://why.openoffice.org/get_legal.html Some suggested changes: ===1=== "OpenOffice.org 2 is a world-class alternative which does everything you need from an office suite." I would put it a bit more direct (even if it gets longer): "OpenOffice.org 2 is a world-class alternative office suite, similar in functionality with Microsoft-Office. OpenOffice.org does everything you need: word processing, spreadsheets, presentations and much more." ===2=== 2. And this: "It can even use MS-Office format files, so you don't need to type anything in again." ..suggest.. "It can even open and save MS-Office format files (.DOC, .XLS, .PPT), so you don't need to type anything in again." I've got this tendency to always try to put it more explicit simply because I've met lots of people to whom the word "Office" meant *only* Microsoft-Office. I know it sounds stupid but its kinda Xerox meaning "copy machine" and not the brand. For us the difference is obvious, but for many, it isn't. Same goes with "Word Processor" vs. "Text Processor" or something similar. ===3=== Another secondary message for the page: "Your search is over." What words and methods should we use to get Google display high in results the get-legal page in the following searches and similar ones ? "free microsoft word download" - 121944 searches for last month according to se-keywords.com: http://www.se-keywords.com/cgi-bin/kse-logiciel.pl?mot=microsoft+word+free+download&etape1=1&lg=us&zone=world I would start with mentioning these search words in a page (an accessory to get_legal.html ?) or paragraph with text like: "You've been looking for free microsoft word downloads ? For free microsoft power point downloads ? You have been searching on the web for office software to replace illegal software copies you had installed ? Your search for freeware or trial word, excel, powerpoint software replacements is over. You now have a totally free alternative. It's real, it's free, it's legal, it's OpenOffice.org." + link to get_legal.html ~just my 2 cents in the hope it helps crystalizing this great idea. Best, Cristian P.S. After having added links to other relevant information and having it ready for visitors, should we have a PR for this small campaign start? ;-) Please comment only on the message on this list - I'm going to look for volunteers on the art project to turn it into a web page :-) Thanks - John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
