Re: [marketing] video contest idea / chat meeting?

2009-02-04 Thread John McCreesh 
On Wed, February 4, 2009 13:07, Claus Agerskov wrote:
[snip]
> Back in 2002 at GUADEC in Sevilla some of the active from OpenOffice.org
> said some catching lines to a digital camera. I don't remember who had
> the camera but Stefan Taxhet, Danese Cooper, Zaheda Bhorat and myself
> was some of the ones who said quotes to and got filmed.

The Digital Tipping Point

http://www.archive.org/browse.php?field=subject&mediatype=movies&collection=digitaltippingpoint

John
-- 
John McCreesh - Marketing Project Lead - OpenOffice.org
Developers - join us! see http://council.openoffice.org/developers.html



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Re: [marketing] video contest idea / chat meeting?

2009-02-04 Thread Claus Agerskov 

Rosana Ardila Biela skrev:

Hi all,

Sorry for getting back to you so late. I think there is interest in the 
contest and I agree with Alexandro that it could be a marketing strategy 
itself.
I think we could work generally on a video/multimedia strategy for OOo, 
not only with the contest. In the next months I will be also working on 
videos for OOo, when I have more details I'll ask you for your feedback.


I would like to propose a  "OOo video strategy chat". It would be great 
to have a live chat,  so we can brainstorm and get working. Is anyone 
interested in joining me?
I'm kind of a newbie, so maybe you can tell me which IRC channel fits 
best for this and what time is the best for all.  I would suggest early 
next week as a date for the chat.


Back in 2002 at GUADEC in Sevilla some of the active from OpenOffice.org 
said some catching lines to a digital camera. I don't remember who had 
the camera but Stefan Taxhet, Danese Cooper, Zaheda Bhorat and myself 
was some of the ones who said quotes to and got filmed.


Maybe we should plan to film a similar video for the next OOoCon.

The most enjoyable greetings
--
Claus Agerskov ###= Analyze  OpenOffice.org
Co-lead/owner  #=== Requirements Project Management Tool
c...@openoffice.org   Design/model   Subproject
    Implement   http://oopm.openoffice.org/

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Re: [marketing] video contest idea / chat meeting?

2009-02-04 Thread Rosana Ardila Biela 

Hi all,

Sorry for getting back to you so late. I think there is interest in the 
contest and I agree with Alexandro that it could be a marketing strategy 
itself.
I think we could work generally on a video/multimedia strategy for OOo, 
not only with the contest. In the next months I will be also working on 
videos for OOo, when I have more details I'll ask you for your feedback.


I would like to propose a  "OOo video strategy chat". It would be great 
to have a live chat,  so we can brainstorm and get working. Is anyone 
interested in joining me?
I'm kind of a newbie, so maybe you can tell me which IRC channel fits 
best for this and what time is the best for all.  I would suggest early 
next week as a date for the chat.


cheers,
Rosana

On 12.01.09 21:28, Alexandro Colorado wrote:



Althought I most address soem drawbacks from doing amateur videos and
is the campaigning for the contest. Is kind of the marketing for the
marketing. Althought there are two different situations, there is an
ongoing discussion about campaginig toward developers and also using
video.

I agree that paying profesional developers might be expensive for a
one time thing. But a DIY approach might be good enough since the
investment could paid off for more than 1 porpouse. Not just
developers, but product, events etc. Then the investment create better
much greater return.

Re: [marketing] video contest idea

2009-01-12 Thread Alexandro Colorado 
On 1/12/09, Rosana Ardila Biela  wrote:
> Hi all,
>
>  I agree with Anvay on the fact that having a repository of OOo videos would
> be helpful for a lot of people. If they are licensed under a Creative
> Commons license they can be re-used for different marketing campaigns and
> other purposes.
>  I also agree with Sagar as he points out that professionals film makers do
> a very good job and that it would be good to try to get them to videos for
> OOo. But we will need a budget to pay for their professional work and
> probably we could only afford very few videos.
>  Mozilla did a video contest for Firefox back in 2006. They wanted short
> videos (30 sec) promoting Firefox and they tried to get everybody to
> participate (users, amateur video makers, film students and professional
> film makers) and had ¨big¨ prizes as incentive.
>  You can take a look at http://www.firefoxflicks.com/ and see the winning
> videos, the target and rules of the contest and the prizes. Firefox also
> collaborated with different film festivals and got sponsors for the prizes.
> Maybe we could think about this.
>  I personally think that it isn't necessary to have paid professional film
> makers, as the production costs for producing video have dramatically gone
> down in the past years. The alternative of having a professional production
> still remains. But I think that it would be better to have less professional
> videos coming from more different cultures, than having a standard video for
> all cultures. We can increase the  quality of the videos if we target film
> students and young artists, who have time and want to experiment, and might
> be motivated by the prize and the honour. If they're already using OOo or if
> they start using it because of the contest doesn't matter (IMHO) as long as
> their videos are good. We could also get the film makers in touch with
> people with successful OOo stories.
>
>  Let me know your thoughts.
>  cheers,
>  Rosana

Althought I most address soem drawbacks from doing amateur videos and
is the campaigning for the contest. Is kind of the marketing for the
marketing. Althought there are two different situations, there is an
ongoing discussion about campaginig toward developers and also using
video.

I agree that paying profesional developers might be expensive for a
one time thing. But a DIY approach might be good enough since the
investment could paid off for more than 1 porpouse. Not just
developers, but product, events etc. Then the investment create better
much greater return.


>  On 01/09/09 06:12, Sagar Shankar wrote:
>
> > Interesting points from Anvay. My two cents on this
> >
> >   - We need videos. But do we need videos from individual users telling us
> >   how OO changed their lives? This where I differ from the suggestion of
> >   soliciting videos from users. I think the videos that we need should
> focus
> >   on the use of OO by communities and enterprises in their day-to-day
> work. I
> >   think a video where a CTO or a small business owner talks about how they
> >   have replaced Office with OO, how that has impacted their work and
> >   productivity, and how other people can get on board would be more
> useful.
> >   For communities, it could be video documentaries on the use of OO in
> >   schools, in government offices and interacting with the users with the
> focus
> >   being as above - replacement of Office, impact on work & productivity,
> and
> >   how more people can use it
> >   - How do we give incentives for people to do this? Again, do we want
> >   users to do this for us? How many people can actually bring out a
> >   well-produced, good looking video. My experience seeing home videos is
> that
> >   there is a reason people are certified cinematographers and editors :).
> >   Let's think of this differently. Let us ask our users to give us their
> >   stories or stories that they know about - wrt usage in business and
> >   communities. Let us shortlist the best and the most moving stories. Let
> us
> >   then collect sponsor to get "professionals" to actually go out and shoot
> >   these videos. Are we in marketing or not? Then we do need spit and
> polish on
> >   our materials. It might be corporate-ish but thats whats needed to gain
> >   credibility. Let us contrast the following
> >  - User video posted by Anvay
> >  http://www.youtube.com/watch?v=dury0VEJT3U
> >  - Corporate video on rural internet services
> >
> http://in.youtube.com/watch?v=aZ5QG65FKzk
> >  - Which one would you prefer seeing again, and which message would
> >  stick in your mind?
> >
> > Hope this fuels the discussion further
> >
> > Thanks,
> > Sagar
> >
> > On Wed, Jan 7, 2009 at 4:54 AM, Anvay Lonkar 
> wrote:
> >
> >
> >
> > > Hi,
> > > First let me introduce myself. I am an Indian software engineer, working
> in
> > > Singapore. I have been scouting around OOo mailing list's for some time
> > > looking for

Re: [marketing] video contest idea

2009-01-12 Thread Rosana Ardila Biela 

Hi all,

I agree with Anvay on the fact that having a repository of OOo videos 
would be helpful for a lot of people. If they are licensed under a 
Creative Commons license they can be re-used for different marketing 
campaigns and other purposes.
I also agree with Sagar as he points out that professionals film makers 
do a very good job and that it would be good to try to get them to 
videos for OOo. But we will need a budget to pay for their professional 
work and probably we could only afford very few videos.
Mozilla did a video contest for Firefox back in 2006. They wanted short 
videos (30 sec) promoting Firefox and they tried to get everybody to 
participate (users, amateur video makers, film students and professional 
film makers) and had ¨big¨ prizes as incentive.
You can take a look at http://www.firefoxflicks.com/ and see the winning 
videos, the target and rules of the contest and the prizes. Firefox also 
collaborated with different film festivals and got sponsors for the 
prizes. Maybe we could think about this.
I personally think that it isn't necessary to have paid professional 
film makers, as the production costs for producing video have 
dramatically gone down in the past years. The alternative of having a 
professional production still remains. But I think that it would be 
better to have less professional videos coming from more different 
cultures, than having a standard video for all cultures. We can increase 
the  quality of the videos if we target film students and young artists, 
who have time and want to experiment, and might be motivated by the 
prize and the honour. If they're already using OOo or if they start 
using it because of the contest doesn't matter (IMHO) as long as their 
videos are good. We could also get the film makers in touch with people 
with successful OOo stories.


Let me know your thoughts.
cheers,
Rosana



On 01/09/09 06:12, Sagar Shankar wrote:

Interesting points from Anvay. My two cents on this

   - We need videos. But do we need videos from individual users telling us
   how OO changed their lives? This where I differ from the suggestion of
   soliciting videos from users. I think the videos that we need should focus
   on the use of OO by communities and enterprises in their day-to-day work. I
   think a video where a CTO or a small business owner talks about how they
   have replaced Office with OO, how that has impacted their work and
   productivity, and how other people can get on board would be more useful.
   For communities, it could be video documentaries on the use of OO in
   schools, in government offices and interacting with the users with the focus
   being as above - replacement of Office, impact on work & productivity, and
   how more people can use it
   - How do we give incentives for people to do this? Again, do we want
   users to do this for us? How many people can actually bring out a
   well-produced, good looking video. My experience seeing home videos is that
   there is a reason people are certified cinematographers and editors :).
   Let's think of this differently. Let us ask our users to give us their
   stories or stories that they know about - wrt usage in business and
   communities. Let us shortlist the best and the most moving stories. Let us
   then collect sponsor to get "professionals" to actually go out and shoot
   these videos. Are we in marketing or not? Then we do need spit and polish on
   our materials. It might be corporate-ish but thats whats needed to gain
   credibility. Let us contrast the following
  - User video posted by Anvay
  http://www.youtube.com/watch?v=dury0VEJT3U
  - Corporate video on rural internet services
  
http://in.youtube.com/watch?v=aZ5QG65FKzk
  - Which one would you prefer seeing again, and which message would
  stick in your mind?

Hope this fuels the discussion further

Thanks,
Sagar

On Wed, Jan 7, 2009 at 4:54 AM, Anvay Lonkar  wrote:

  

Hi,
First let me introduce myself. I am an Indian software engineer, working in
Singapore. I have been scouting around OOo mailing list's for some time
looking for way's to contribute, and would like to share some thoughts on
this video contest and more generally on promoting OOo via video's.

1. Do we need to promote OOo via medium like video's?

Simple answer: Yes.

As far as my perspective goes, the true reach of OOo right now is amongst
the relatively "tech savvy" crowd. If  we truly want OOo to reach wider
audience's we need to more and more mediums to reach them. Blog's,
pamphlets, banners etc are good - but nothing touches the human psyche more
than audio-visual, especially the type of crowd we are targeting.

Imagine if we had a repository of video's (mind you not tutorial's)
promoting OOo. Not only listing out the good things but comparing it to
other such licensed products out there (read MS Office). It would be so
easy
for a volunteer to pick up one or two of such

Re: [marketing] video contest idea

2009-01-08 Thread Sagar Shankar 
Interesting points from Anvay. My two cents on this

   - We need videos. But do we need videos from individual users telling us
   how OO changed their lives? This where I differ from the suggestion of
   soliciting videos from users. I think the videos that we need should focus
   on the use of OO by communities and enterprises in their day-to-day work. I
   think a video where a CTO or a small business owner talks about how they
   have replaced Office with OO, how that has impacted their work and
   productivity, and how other people can get on board would be more useful.
   For communities, it could be video documentaries on the use of OO in
   schools, in government offices and interacting with the users with the focus
   being as above - replacement of Office, impact on work & productivity, and
   how more people can use it
   - How do we give incentives for people to do this? Again, do we want
   users to do this for us? How many people can actually bring out a
   well-produced, good looking video. My experience seeing home videos is that
   there is a reason people are certified cinematographers and editors :).
   Let's think of this differently. Let us ask our users to give us their
   stories or stories that they know about - wrt usage in business and
   communities. Let us shortlist the best and the most moving stories. Let us
   then collect sponsor to get "professionals" to actually go out and shoot
   these videos. Are we in marketing or not? Then we do need spit and polish on
   our materials. It might be corporate-ish but thats whats needed to gain
   credibility. Let us contrast the following
  - User video posted by Anvay
  http://www.youtube.com/watch?v=dury0VEJT3U
  - Corporate video on rural internet services
  
http://in.youtube.com/watch?v=aZ5QG65FKzk
  - Which one would you prefer seeing again, and which message would
  stick in your mind?

Hope this fuels the discussion further

Thanks,
Sagar

On Wed, Jan 7, 2009 at 4:54 AM, Anvay Lonkar  wrote:

> Hi,
> First let me introduce myself. I am an Indian software engineer, working in
> Singapore. I have been scouting around OOo mailing list's for some time
> looking for way's to contribute, and would like to share some thoughts on
> this video contest and more generally on promoting OOo via video's.
>
> 1. Do we need to promote OOo via medium like video's?
>
> Simple answer: Yes.
>
> As far as my perspective goes, the true reach of OOo right now is amongst
> the relatively "tech savvy" crowd. If  we truly want OOo to reach wider
> audience's we need to more and more mediums to reach them. Blog's,
> pamphlets, banners etc are good - but nothing touches the human psyche more
> than audio-visual, especially the type of crowd we are targeting.
>
> Imagine if we had a repository of video's (mind you not tutorial's)
> promoting OOo. Not only listing out the good things but comparing it to
> other such licensed products out there (read MS Office). It would be so
> easy
> for a volunteer to pick up one or two of such video's and putting up his
> case for OOo as a presentation at his office, university- or even at home.
>
> 2. Importance of contest -
>
> It is very important that such video's are viewed as being presented by
> peer's rather than as by an organization .
> Take the example of this video :
> http://www.youtube.com/watch?v=dury0VEJT3U
>
> Highly lacking in content, this video is still able to put a point across
> that the user was highly impressed by OOo ( we could ignore the last part's
> of the video though :) )
>
> By enforcing the framework of a contest we can also ensure quality levels.
>
> 3. Is it important to promote the contest amongst people who are not very
> familiar with OOo?
>
> Even though the thought of enticing new users with this contest is
> tempting,
> i feel the real target for this contest should be current users- who are
> well aware of the strength's and weaknesses of OOo. The aim being creation
> of video promotion material. I am not sure how much we will be able to
> attract new user's to OOo by asking them to make a video about it. (Works
> for Sony as they are trying to sell camera's :) )
>
>
>
> On Tue, Jan 6, 2009 at 6:23 PM, Rosana Ardila Biela
> wrote:
>
> > Happy new Year to everybody!
> > Thank you for your answers, I will get into more detail now so we can
> > discuss the video contest idea.
> > I think the first thing to do is to find out how important such a contest
> > could be for OOo. Is there a real need for marketing material, like
> > promotional videos?
>
>
>
>
> > Could it be important to promote the contest itself among students and
> > artists who might not know well OOo? Is there any topic that deserves
> more
> > attention and promotion on OOo?
> > I think that making clear if and how important such a contest could be,
> can
> > help deciding what kind of efforts we should make. So let me know what
> you
> > think.
>

Re: [marketing] video contest idea

2009-01-06 Thread Anvay Lonkar 
Hi,
First let me introduce myself. I am an Indian software engineer, working in
Singapore. I have been scouting around OOo mailing list's for some time
looking for way's to contribute, and would like to share some thoughts on
this video contest and more generally on promoting OOo via video's.

1. Do we need to promote OOo via medium like video's?

Simple answer: Yes.

As far as my perspective goes, the true reach of OOo right now is amongst
the relatively "tech savvy" crowd. If  we truly want OOo to reach wider
audience's we need to more and more mediums to reach them. Blog's,
pamphlets, banners etc are good - but nothing touches the human psyche more
than audio-visual, especially the type of crowd we are targeting.

Imagine if we had a repository of video's (mind you not tutorial's)
promoting OOo. Not only listing out the good things but comparing it to
other such licensed products out there (read MS Office). It would be so easy
for a volunteer to pick up one or two of such video's and putting up his
case for OOo as a presentation at his office, university- or even at home.

2. Importance of contest -

It is very important that such video's are viewed as being presented by
peer's rather than as by an organization .
Take the example of this video :
http://www.youtube.com/watch?v=dury0VEJT3U

Highly lacking in content, this video is still able to put a point across
that the user was highly impressed by OOo ( we could ignore the last part's
of the video though :) )

By enforcing the framework of a contest we can also ensure quality levels.

3. Is it important to promote the contest amongst people who are not very
familiar with OOo?

Even though the thought of enticing new users with this contest is tempting,
i feel the real target for this contest should be current users- who are
well aware of the strength's and weaknesses of OOo. The aim being creation
of video promotion material. I am not sure how much we will be able to
attract new user's to OOo by asking them to make a video about it. (Works
for Sony as they are trying to sell camera's :) )



On Tue, Jan 6, 2009 at 6:23 PM, Rosana Ardila Biela
wrote:

> Happy new Year to everybody!
> Thank you for your answers, I will get into more detail now so we can
> discuss the video contest idea.
> I think the first thing to do is to find out how important such a contest
> could be for OOo. Is there a real need for marketing material, like
> promotional videos?




> Could it be important to promote the contest itself among students and
> artists who might not know well OOo? Is there any topic that deserves more
> attention and promotion on OOo?
> I think that making clear if and how important such a contest could be, can
> help deciding what kind of efforts we should make. So let me know what you
> think.
> Regards,
> Rosana
>
>
> On 12/19/08 17:21, Alexandro Colorado wrote:
>
>> Awesome news, welcome Rossana.
>>
>> On Fri, Dec 19, 2008 at 10:15 AM, Rosana Ardila 
>> wrote:
>>
>>
>>> Hello All,
>>>
>>> I wanted to introduce myself to the OpenOffice.org marketing project. I
>>> will
>>> be working at Sun until the end of April, also helping with the marketing
>>> for OpenOffice.org. And I want to use the time to work with and in behalf
>>> of
>>> the OpenOffice.org community.
>>>
>>> I am very interested in Free and Open Source Software in general and have
>>> been using OOo for years, recommending it to everybody. So I'm glad to
>>> have
>>> the opportunity now to do the same in a bigger channel.
>>>
>>> I have an idea I would like to share with you and put to discussion. I
>>> thought it would be interesting to organize a video contest for OOo.
>>> Short
>>> videos (30 secs) would show what OOo and its community are, and why the
>>> project is so special. Young artists, students and creative community
>>>
>>>
>>
>> That would be an awesome idea, I have been very interested in new
>> media and more internet campaigns for many years. I hope we can pull
>> something together. Right now our new media project OpenOffice.org TV
>> is a bit stalle. Althought I will push the new OOoCon videos. It would
>> be nice to have more "promotional" videos. We also had a OOo channel
>> which needs much help visibility wise.
>>
>> If my current situation improve we will be producing original content for
>> OOo.
>>
>>
>>
>>> members could create great material, from their different cultural
>>> perspectives.That's just a very short description, I can send yo later
>>> some
>>> detailed information about a possible organization. Let me know your
>>> thoughts on this.
>>>
>>>
>>
>> Please do.
>>
>>
>>> I am looking forward to working with you and I hope I can give you a hand
>>> here :)
>>>
>>> cheers,
>>> Rosana.
>>>
>>>
>>> --
>>> Sun Microsystems GmbH   Rosana Ardila Biela
>>> Nagelsweg 55StarOffice / OpenOffice.org
>>> 20097 Hamburg   Marketing Intern
>>> Germany Phone: +49 (0)40 2

Re: [marketing] video contest idea

2009-01-06 Thread Florian Effenberger 

Hello Rosana,

thanks for your mail.

Thank you for your answers, I will get into more detail now so we can 
discuss the video contest idea.
I think the first thing to do is to find out how important such a 
contest could be for OOo. Is there a real need for marketing material, 
like promotional videos? Could it be important to promote the contest 
itself among students and artists who might not know well OOo? Is there 
any topic that deserves more attention and promotion on OOo?
I think that making clear if and how important such a contest could be, 
can help deciding what kind of efforts we should make. So let me know 
what you think.


I think that everything that helps to promote OOo is quite important for 
us. Regarding marketing material, we have lots of items missing - even 
the logo page for 3.0 isn't complete as of now, so in this area we have 
a huge miss. See also Mechtildes demand for 3.0 CD covers, which we 
don't have online yet as well.


We had some contests in the past, and not all of them went good. Often 
we had less participants or the results weren't good. However, as 
written also earlier, I definitely do not want to discourage you from 
making this contest. From what I understood you have time to manage the 
contest, which is essential - good contests need time, and the better 
support you can give, the better it will be. :-)


So, from my point of view, sure, let's go on! I will keep myself in the 
background, as others have more experience in video contests than I do, 
but I'll follow the thread and jump in when needed.


Looking forward to the results!

Florian

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