Re: [Marketing] Merchandising from Sun funds

2007-10-16 Thread Florian Effenberger
Hi, > Great discussion Florian and Graham. > I don't feel ashamed yet, but maybe I should because I only jump in once > in a while ;-) ;-) > What I tend to do in a situation like this, is choosing more general > products/promotions: > A mug with the OpenOffice.org logo on it, will do great in Ne

Re: [Marketing] Merchandising from Sun funds

2007-10-15 Thread Cor Nouws
Hi, Graham Lauder wrote (14-10-2007 15:03) On Sunday 14 October 2007 22:34, Florian Effenberger wrote: Hi Graham, Hey Florian, We'll get there :) Great discussion Florian and Graham. I don't feel ashamed yet, but maybe I should because I only jump in once in a while ;-) What I get o

Re: [Marketing] Merchandising from Sun funds

2007-10-15 Thread Florian Effenberger
Hi, can you insert it into the normal Wiki page? Florian > where we can present how and to who we would distribute the merchandise? > > done. > > - > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail

Re: [Marketing] Merchandising from Sun funds

2007-10-15 Thread CTVN
where we can present how and to who we would distribute the merchandise? Not as of now. But feel free to insert a new paragraph "distribution" into the main wiki page. done. - To unsubscribe, e-mail: [EMAIL PROTECTED] For add

Re: [Marketing] Merchandising from Sun funds

2007-10-15 Thread Florian Effenberger
Hi, > good to see that you are pushing this thing forward. thanks! I've been dealing with that thing since August, so I'm happy when it#s done. ;-) > is there a place (other than here: > http://wiki.services.openoffice.org/wiki/Talk:MarketingCampaign_Q3-2007) > where we can present how and to wh

Re: [Marketing] Merchandising from Sun funds

2007-10-15 Thread CTVN
Hello Florian, good to see that you are pushing this thing forward. So does this mean that the merchandise is only going to NLC projects Basically, it can go to everyone who is able to coordinate and deliver, but I guess 1-3 persons per country are enough. is there a place (other than her

Re: [Marketing] Merchandising from Sun funds

2007-10-15 Thread Florian Effenberger
Hi Graham, > We'll get there :) of course. Somethings we need a little punching in the project, but basically it works. ;-) > But the merchandise has to be made somewhere... It will be made at a Sun vendor inside the US or Canada, don't know where exactly. > Then shipped to someone > That s

Re: [Marketing] Merchandising from Sun funds

2007-10-14 Thread Graham Lauder
On Sunday 14 October 2007 22:34, Florian Effenberger wrote: > Hi Graham, Hey Florian, We'll get there :) > > > I'm mainly concerned about logistics. > > Once we've got this merchandise, what are we going to with it. > > Who's going to pay for shipping to wherever it goes. > > Where's it going

Re: [Marketing] Merchandising from Sun funds

2007-10-14 Thread Florian Effenberger
Hi Graham, > I'm mainly concerned about logistics. > Once we've got this merchandise, what are we going to with it. > Who's going to pay for shipping to wherever it goes. > Where's it going to get stored in the meantime. > How is the decision to distribute and to whom, going to be made. >

Re: [Marketing] Merchandising from Sun funds

2007-10-13 Thread Graham Lauder
On Sunday 14 October 2007 01:59, Florian Effenberger wrote: > Hi Graham, > > I currently face similar discussions on our Germanophone mailing lists. ;-) > > > I'm sorry Florian, but I repeat what I said on the NLC list. FIRST we > > decide our Demographic. > > Well, as said in my last message: Ba

Re: [Marketing] Merchandising from Sun funds

2007-10-13 Thread Florian Effenberger
Hi Graham, I currently face similar discussions on our Germanophone mailing lists. ;-) > I'm sorry Florian, but I repeat what I said on the NLC list. FIRST we > decide > our Demographic. Well, as said in my last message: Basically, you are right. For mid and long term we definitely should p

Re: [Marketing] Merchandising from Sun funds

2007-10-13 Thread Graham Lauder
On Saturday 13 October 2007 22:38, Florian Effenberger wrote: > Hello there, > > and sorry for my late response. I have about 100 unread messages as of > now, so I'm trying to work through my mailbox. :-) > > Thanks for this discussion! I'm really glad that we have so many > creative minds in here

Re: [Marketing] Merchandising from Sun funds

2007-10-13 Thread CTVN
On Sat, 13 Oct 2007 11:38:22 +0200, Florian Effenberger <[EMAIL PROTECTED]> wrote: please add your idea to the Wiki so we have it available for further reference! done. -- Coreteam VN - To unsubscribe, e-mail: [EMAIL PROT

Re: [Marketing] Merchandising from Sun funds

2007-10-13 Thread Florian Effenberger
Hello there, and sorry for my late response. I have about 100 unread messages as of now, so I'm trying to work through my mailbox. :-) Thanks for this discussion! I'm really glad that we have so many creative minds in here with so many great ideas. You really came up with great ideas we should th

Re: [Marketing] Merchandising from Sun funds

2007-10-12 Thread Ian Lynch
On Thu, 2007-10-11 at 18:38 -0700, RJ Gilson wrote: > Hi everybody, I'm very new here (mostly an 'art list > guy), but I thought I'd throw in my 2 cents worth 8^) > > Wouldn't it be easier to track if people had to send > something in to get a free CD? Lke a coupon on snack > food items (Frito Lay

Re: [Marketing] Merchandising from Sun funds

2007-10-12 Thread Graham Lauder
On Friday 12 October 2007 01:37, Florian Effenberger wrote: > Hi there, > > as promised, we still have the option of doing merchandising with the > Sun funds. I've started a discussion on the wiki at: http://wiki.services.openoffice.org/wiki/Talk:MarketingCampaign_Q3-2007 Cheers GL -- Graham L

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread RJ Gilson
Hi everybody, I'm very new here (mostly an 'art list guy), but I thought I'd throw in my 2 cents worth 8^) Wouldn't it be easier to track if people had to send something in to get a free CD? Lke a coupon on snack food items (Frito Lay, Hershey, Nabisco), box top (Kellogs, Little Debbie) or bottle

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Graham Lauder
On Friday 12 October 2007 06:36, andylockran wrote: > That's another interesting idea. To market PCs for the kids to take home > themselves, rather than just for their time at school. That's a really > good idea. To be honest, we could probably do some sort of deal like "get > 100" box tokens a

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Thu, 2007-10-11 at 17:14 +, andylockran wrote: > So the main thing now is strategy. IMHO we would be better finding a > big supplier and in-effect outsourcing the box tokens to them. > However, I'm sure they'll want to know the benefit to them. I suppose > if we say 1,000 gets you a compute

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
That's another interesting idea. To market PCs for the kids to take home themselves, rather than just for their time at school. That's a really good idea. To be honest, we could probably do some sort of deal like "get 100" box tokens and get £50 of this computer. Then the partnership with

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Alexandro Colorado
I wonder if we can partner with a hardware manufacturer. For example I know tha Zonboo and Koolu are companies specializing in small "green" computers. However the fact that they just have started might also face marketing challenges and 'getting the word out'. I bet they will LOVE to see t

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
So the main thing now is strategy. IMHO we would be better finding a big supplier and in-effect outsourcing the box tokens to them. However, I'm sure they'll want to know the benefit to them. I suppose if we say 1,000 gets you a computer for the school - and 10,000 gets a thin-client cluster

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread CTVN
Box tokens. thats a really good idea as well as it increases incentives of "box owners" to co-operate. if the big ones dont wanna participate, there is a whole lot of unknown brands distributed through the low cost wal-marts and aldis (european version). its not even restricted to cer

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Thu, 2007-10-11 at 17:54 +0200, CTVN wrote: > putting it in cereal boxes is really an excellent way to get it to the > attention of people as "average jane/joe" sees it in the supermarket. this > is a top spot and worth lot. > > regarding the actual use of the cd, perhaps its not that effec

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Alexandro Colorado
So there are companies that specialize on Micro-finance which means they loan people money so they can start their own business or expand their own business. However this businesses are so small that the loans are also small (100dls - 500 dls). On on e of their talks I heard them mentioning

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
I was thinking more along the lines that once the CDs are on the boxes - we also have access to the back of the box :) How many people sit down at breakfast and read the back of the box.. I know I do. The important thing here is a well designed (keyword here is 'accessible') that is going to g

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread CTVN
putting it in cereal boxes is really an excellent way to get it to the attention of people as "average jane/joe" sees it in the supermarket. this is a top spot and worth lot. regarding the actual use of the cd, perhaps its not that effective as people buy cereal to eat and not to install a

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
I've just had a little gander around their website - and such a move would fit in nicely with their Corporate Responsibility image. I've put in a request for more information on box promotions - but you're right. B2B would be a lot more beneficial with this approach, so perhaps someone at Sun

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Thu, 2007-10-11 at 15:34 +, andylockran wrote: > I like the Kellogg's idea for the CDs - has it been raised before - and if so > - what were the pros/cons? It did come up several years ago. Its still a good idea but needs someone who can get to the right people in the company. Sun might be

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
I like the Kellogg's idea for the CDs - has it been raised before - and if so - what were the pros/cons? Andy On Thu, 11 Oct 2007 10:29:20 -0500, "Alexandro Colorado" <[EMAIL PROTECTED]> wrote: > On Thu, 11 Oct 2007 09:51:38 -0500, CTVN <[EMAIL PROTECTED]> wrote: > >> good idea regarding the d

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Alexandro Colorado
On Thu, 11 Oct 2007 09:51:38 -0500, CTVN <[EMAIL PROTECTED]> wrote: good idea regarding the developing countries. rather than just handing t-shirts out (btw, to who - the fastest, strongest or the ones with the best connections?!?), its perhaps better to give them as prizes for the best par

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread CTVN
good idea regarding the developing countries. rather than just handing t-shirts out (btw, to who - the fastest, strongest or the ones with the best connections?!?), its perhaps better to give them as prizes for the best participants (or all who pass...) in an openoffice course. apart from b

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
+1 to Ian's idea. Though not sure if a developing country is necessarily the best place to put the t-shirts. Charities in the UK, Europe & America - coupled with an installation of OOo by local volunteers may get a broader range of press publications. We can either go for the unilateral BIG m

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote: > We are tossing a very small stone in a very large pond > I would stick with just the T-Shirts, but again that would depend on our > targets. > > Let's first define our demographic > Decide locations > Establish the message we want to deli

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Graham Lauder
On Friday 12 October 2007 01:37, Florian Effenberger wrote: > Hi there, > Hi Florian > as promised, we still have the option of doing merchandising with the > Sun funds. > > I'd definitely like to go with T-shirts and will get back to you as soon > as possible regarding details, so we can design

[Marketing] Merchandising from Sun funds

2007-10-11 Thread Florian Effenberger
Hi there, as promised, we still have the option of doing merchandising with the Sun funds. I'd definitely like to go with T-shirts and will get back to you as soon as possible regarding details, so we can design one. And this time our work will be used. :-) >From current quotes, we could produce