Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-03 Thread Tom Wolper
On Fri, Jun 3, 2011 at 12:31 PM, K.M. Richards wrote: > 55 here.  DirecTV with a DVR.  Selective about what I record for later > viewing and zap past the commercials, as I have an older Replay TV > with the "quick skip" feature.  Only watch Dodgers games and Keith > Olbermann (returning three week

[TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-03 Thread K.M. Richards
55 here. DirecTV with a DVR. Selective about what I record for later viewing and zap past the commercials, as I have an older Replay TV with the "quick skip" feature. Only watch Dodgers games and Keith Olbermann (returning three weeks from Monday!) live. Haven't found a "big 4½" network prime-t

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-02 Thread PGage
On Thu, Jun 2, 2011 at 8:31 PM, Melissa P wrote: > Look what Pew sent me today. Updated data! > (SNIP) African-American and Latino internet users continue > to be significantly more likely than whites to be Twitter users. > > Read the full article at > http://pewresearch.org/pubs/2007/twitter-u

RE: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-02 Thread Melissa P
Behalf Of Ron Casalotti Sent: Wednesday, June 01, 2011 6:28 PM To: TVorNotTV Subject: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens You are correct that Pew's study said that only 20 million people (8% of Americans 12+) use Twitter -- TV or Not TV The Smartest (TV) People

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-02 Thread Joe Ryan
Doug Eastick" To: Sent: Thursday, June 02, 2011 10:19 PM Subject: Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens interesting datapoint in this thread.. I am 44. Cable subscriber, a bunch of tivo's and a cable-system DVR. We rarely watch live-tv. But I know they exi

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-02 Thread Doug Eastick
interesting datapoint in this thread.. I am 44. Cable subscriber, a bunch of tivo's and a cable-system DVR. We rarely watch live-tv. But I know they exist. I have a new employee at work. Approx age 25, smart professional. Discussion today on TV went like this where she said. "

[TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-02 Thread JW
> Where I think this can become more valuable is to attempt to track > what I'd call the "Mad Men" effect. If you look at just the raw > ratings on that show, it's mediocre at best, even amongst cable. But > where this starts filling in the pieces is that the conversations and > chatter about the s

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-01 Thread Joe Hass
Michael: Because people are, in fact, generally honest on these things (not to say there aren't, but you wouldn't be able to build the massive amount of ad revenue places like Facebook can without having a reasonable belief that the data provided is accurate. Where I think this can become more val

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-01 Thread Michael Ricks
I guess the issue that I have is that there is an assumption that people are telling the truth about their age and gender (and income) when they sign up for Facebook, Twitter, etc. while I know that is not the case. I'm typically either just over 18/21 or over 100. Gender switches to suit my mood

[TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-06-01 Thread Ron Casalotti
You are correct that Pew's study said that only 20 million people (8% of Americans 12+) use Twitter -- but 92% had heard of it. Twitter is the kind of site where you do not need to register to see what someone says if you have a link to their profile page. But Facebook is the marketing/consumptio

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread PGage
On Tue, May 31, 2011 at 8:48 AM, Melissa P wrote: > I’m pretty much in agreement with what you’ve said below. But keep in > mind that the most serious problem affecting survey research right now is > the increasing number of cell phone-only households in the United States. I > guess it’s somewh

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread Adam Bowie
ooglegroups.com [mailto:tvornottv@googlegroups.com] *On > Behalf Of *PGage > *Sent:* Tuesday, May 31, 2011 11:05 AM > *To:* tvornottv@googlegroups.com > *Subject:* Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens > > > > Except - the method cited in the

RE: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread Melissa P
tv@googlegroups.com [mailto:tvornottv@googlegroups.com] On Behalf Of PGage Sent: Tuesday, May 31, 2011 11:05 AM To: tvornottv@googlegroups.com Subject: Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens Except - the method cited in the article is not measuring digital views of t

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread Jon Delfin
On Tue, May 31, 2011 at 11:04 AM, PGage wrote: > Except - the method cited in the article is not measuring digital views of > television programs - at least, that is not all it is doing. It is including > a measure of how often television programs are mentioned on sites like > Twitter and Faceboo

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread PGage
On Tue, May 31, 2011 at 6:17 AM, Ron Casalotti wrote: > I believe it is light years better than what we currently have. > Conclusive analysis of statistical samples was great when it was > impossible to register the audience population as a whole, or on a > continual basis. Throw in "sweeps" progr

Re: [TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread Tom Wolper
On Tue, May 31, 2011 at 9:17 AM, Ron Casalotti wrote: > I believe it is light years better than what we currently have. > Conclusive analysis of statistical samples was great when it was > impossible to register the audience population as a whole, or on a > continual basis. Throw in "sweeps" progr

[TV orNotTV] Re: Networks Start To Look Beyond The Nielsens

2011-05-31 Thread Ron Casalotti
I believe it is light years better than what we currently have. Conclusive analysis of statistical samples was great when it was impossible to register the audience population as a whole, or on a continual basis. Throw in "sweeps" programming" and the true picture gets distorted even further. But h