Exactly my point. You don't sell SOA or REST to an executive. Even the Web is a tough sell. What you sell them is the Amazon/Google IT operational model (at least in the case of Bechtel).
Anne On 1/9/09, Nick Gall <[email protected]> wrote: > On Fri, Jan 9, 2009 at 7:31 AM, Anne Thomas Manes <[email protected]> wrote: >> >> Tell me how you should sell REST to an executive. As I've said, trying >> to sell an architectural concept is a bad idea. > > You don't sell REST to an executive, you sell the Web. It sound's like > that's what > Bechtel<http://www.networkworld.com/cgi-bin/mailto/x.cgi?pagetosend=/export/home/httpd/htdocs/news/2008/102908-bechtel.html&pagename=/news/2008/102908-bechtel.html&pageurl=http://www.networkworld.com/news/2008/102908-bechtel.html&site=software>did > in the article you cite in your blog post: > > - If you could build your IT systems and operation from scratch today, > would you recreate what you have? ... The question-- and the industry > benchmarking exercise that followed -- prompted Bechtel to transform its > IT > department and model it after Internet front-runners YouTube, Google, > Amazon.com and Salesforce.com. > - With its benchmarking data in hand, Bechtel decided to revamp its IS&T > operations to model itself as closely as possible after the SaaS model > pioneered by these four Internet leaders. > - Bechtel's employees are demanding business software that is as > intuitive as popular Web sites. > - Ramleth likens Bechtel's security strategy to Amazon.com's approach. > With Amazon.com, users can browse freely and security is applied when a > purchase is made. Similarly, Bechtel is trying to create Web applications > that apply security only when needed. > - Bechtel started its transformation by trying to figure out how to > revamp its software applications to operate more like leading Web sites. > But > what Bechtel discovered is that it had to fix the underlying IT > infrastructure -- including data centers and networks -- before it could > change its applications. "Not only do you have to solve the IT > architecture > and the way you operate it, but you have to make sure that IT is > accommodating Web applications that can operate more in an Internet mode > than in an intranet mode," Ramleth explains. > > > -- Nick >
