--- In [email protected], "Anne Thomas Manes" <atma...@...> wrote: > > If you want to sell something to a CEO, you need to think like a CEO.
Exactly so! As I have mentioned before, put yourself behind the eyeballs of your target audience. A lot of techies grossly oversetimate the familiarity that senior non-IT executives have with the technologies we discuss. What is more they are usually not that interested. To them IT is a means to an end - nothing more. Gervas > From his perspective, the Web is just a channel. If you want him to > think it is something more, then you need to articulate its value in > language he can understand. This is the challenge associated with > trying to sell an architectural concept to a CEO. > > Anne > > On Mon, Jan 12, 2009 at 9:00 AM, Alexander Johannesen > <alexander.johanne...@...> wrote: > > On Mon, Jan 12, 2009 at 13:59, Anne Thomas Manes <atma...@...> wrote: > >> Every CEO has bought into the Web. > >> The Web is a channel, and every business needs to support this > >> channel. > > > > The web is not just a channel. > > > >> What's the value proposition? > > > > Doing your business and infrastructure under the pretense of the > > success of the Web, which has far more support than any SOAP system. > > > > Alex > > -- > > ---------------------------------------------------------- > > Project Wrangler, SOA, Information Alchemist, UX, RESTafarian, Topic Maps > > ------------------------------------------ http://shelter.nu/blog/ -------- > > > > >
