On Sun, Jan 11, 2009 at 2:12 PM, Steve Jones <[email protected]> wrote:
>
> 2009/1/11 Nick Gall <[email protected]>:
>
> > On Sat, Jan 10, 2009 at 3:49 PM, Anne Thomas Manes <[email protected]>
> > wrote:
> >>
> >> Exactly my point. You don't sell SOA or REST to an executive. Even the
> >> Web is a tough sell. What you sell them is the Amazon/Google IT
> >> operational model (at least in the case of Bechtel).
> >
> > Agreed. You sell the Web to the business. The you sell WOA/REST to IT as
> > part of the approach for delivering the Web. The beauty of this approach is
> > that the business already knows about the Web, already believes it has
> > game-changing possibilities, etc.
>
> Which is why they have websites... that doesn't mean that REST follows from 
> Web.

Websites are a lot closer to REST than anything else the business is doing.

> > The problem with SOA is there is no concrete success story comparable to the
> > Web to point business people to.
>
> Probably the company that they run and certainly the way that they
> perceive the globalised economy.

Huh? You lost me.

> I've always sold SOA as being about making IT work like the business.
> The Web isn't that (see my paraphrase of a real overheard
> conversation) its a technology.

See my prior comments on what the Web is. If you think its just
technology, you don't get it.

> You can have WOA in a SOA world, but WOA will never get beyond the
> technology (IMO) while SOA is best done at the business level.

Let me know when the popular press, year in and year out, reports that
SOA is disrupting major business segments the way the Web has. Then we
can talk about SOA's impact at the business level.

-- Nick

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