Nick, You don't need to sell "the Web". Every CEO has bought into the Web. The Web is a channel, and every business needs to support this channel. But the Web is disconnected from the main body of application software. It's just an outlet, not the core architecture. When you promote WOA/REST, you are recommending that organizations rearchitect their application portfolio to exploit the power of the Web both internally and externally. That will require a significant investment. Why should a CEO even consider this idea when he believes that he's already "done" the Web?
What's the value proposition? Anne On Mon, Jan 12, 2009 at 12:09 AM, Nick Gall <[email protected]> wrote: > On Sun, Jan 11, 2009 at 2:12 PM, Steve Jones <[email protected]> wrote: >> >> 2009/1/11 Nick Gall <[email protected]>: >> >> > On Sat, Jan 10, 2009 at 3:49 PM, Anne Thomas Manes <[email protected]> >> > wrote: >> >> >> >> Exactly my point. You don't sell SOA or REST to an executive. Even the >> >> Web is a tough sell. What you sell them is the Amazon/Google IT >> >> operational model (at least in the case of Bechtel). >> > >> > Agreed. You sell the Web to the business. The you sell WOA/REST to IT as >> > part of the approach for delivering the Web. The beauty of this approach >> > is >> > that the business already knows about the Web, already believes it has >> > game-changing possibilities, etc. >> >> Which is why they have websites... that doesn't mean that REST follows >> from Web. > > Websites are a lot closer to REST than anything else the business is doing. > >> > The problem with SOA is there is no concrete success story comparable to >> > the >> > Web to point business people to. >> >> Probably the company that they run and certainly the way that they >> perceive the globalised economy. > > Huh? You lost me. > >> I've always sold SOA as being about making IT work like the business. >> The Web isn't that (see my paraphrase of a real overheard >> conversation) its a technology. > > See my prior comments on what the Web is. If you think its just > technology, you don't get it. > >> You can have WOA in a SOA world, but WOA will never get beyond the >> technology (IMO) while SOA is best done at the business level. > > Let me know when the popular press, year in and year out, reports that > SOA is disrupting major business segments the way the Web has. Then we > can talk about SOA's impact at the business level. > > -- Nick > >
