If you want to sell something to a CEO, you need to think like a CEO. >From his perspective, the Web is just a channel. If you want him to think it is something more, then you need to articulate its value in language he can understand. This is the challenge associated with trying to sell an architectural concept to a CEO.
Anne On Mon, Jan 12, 2009 at 9:00 AM, Alexander Johannesen <[email protected]> wrote: > On Mon, Jan 12, 2009 at 13:59, Anne Thomas Manes <[email protected]> wrote: >> Every CEO has bought into the Web. >> The Web is a channel, and every business needs to support this >> channel. > > The web is not just a channel. > >> What's the value proposition? > > Doing your business and infrastructure under the pretense of the > success of the Web, which has far more support than any SOAP system. > > Alex > -- > ---------------------------------------------------------- > Project Wrangler, SOA, Information Alchemist, UX, RESTafarian, Topic Maps > ------------------------------------------ http://shelter.nu/blog/ -------- > >
