wow! thanks Mat, that is brilliant and helpful, and thanks to Jeromy for piping in too, thats very useful stuff
Beck On 26 May 2011 15:01, Mathew French <mathew.fre...@subscribe-hr.com.au>wrote: > Hi Bec. > > Yes, I have come accross that with Mail Chimp and Also VR. When you set > your website up, make sure you have facilities on your site to capture > e-mail, as well as options to sign in for News. This is what they will look > at when authorising your account. > > In terms of Mailing list, it is a little bit of a grey area. You can go to > providers and ask them for what they call opt-in lists. Some providers will > give you the list to send, or, they will ask you for your template and send > on your behalf. If they give you the list they will "seed" it to make sure > you are only using it once. You then get the enquiries based on the blast > for your database (or Sales Made). This is what you would call renting a > "once only" list. which costs about 1/3 of purchasing the list outright. > > I can vouch for companies like incnet and contactability. Have used them > and their lists are great. > > When you do the blast, What you can do here is get some Help Desk Software, > and insert live chat on your site, This was you can see in real time who is > visiting (Track IP Addresses). Now, this may not be of use if your are > sellinf B to C as Consumers don't have IP addresses you can easily track, > but for B to B, you can. This will really help you get some runs on the > board early. > > You may also like to approach Industry Associations that have Lists of > their members that they will let you market to. Once again, they will ask > you for your content (Mail Template) and send on your behalf. > > When you do this you need to be quite clear about what the purpose of the > campaign is. Is it to generate leads (Prospect Names) that you can then > continue to market to, or is it to make sales. THis will allow you to define > the message in the blast. Remember, in e-marketing, the message needs to be > short and simple. Otherwise you will not get the best results. For example, > we do e-marketing based on Generating Leads to then use to build our > database and then continue to work the list. (You will have about 5 Seconds > to Engage). You need to write the message in your Tampate so that in the > first 2-3 Sentences, you have convinved the reader about what you are > promoting so that want to then click the Call To Action. > > You can also think about bolting your CRM system onto your website to > automatically send templates to businesses or people based on Ket stages of > the sales process. This is not easy to do and takes time and technical > expertise, but is a good phase 2-3 when you are up and running. > > Hope this helps. > > Mat > > On Thu, May 26, 2011 at 9:57 AM, Beck Rands <beckra...@gmail.com> wrote: > >> Hi Matthew >> >> All the stuff you say here is good and I had not heard of Vertical >> Response so thanks for that. >> >> I just need to ask about purchased lists here. >> >> The reason being I did some marketing for a friends' business a few weeks >> ago who had very little idea about the internet and marketing. So I went >> the easiest route, through mailchimp.com (who I can highly highly highly >> recommend, they are fabulous in every way and I will certainly use them for >> my business) with a list of 750 email addresses that my friend had provided. >> As well as FB Twitter, bugging them to start a blog etc >> >> She had gathered these email addresses by what she saw as legitimate means >> over a period of a number of years. Unfortunately because these people >> hadn't signed up for this specific newsletter we were branded spammers and >> the account was suspended, which took a fair bit of wiggling and explaining >> to get out of. So being classed as a spammer (using purchased lists or lists >> that were not obtained legally) can throw a spanner in the works, and >> untangling the mess can take time and be quite disheartening to the new >> business owner. >> >> I thought I would just throw that out there as an experience that I had >> the misfortune to encounter and I have learned that it can end up being more >> of a pain in the arse than a benefit. >> >> Has anyone else had a similar experience with being branded a spammer? >> >> How did others build their email lists? >> >> Beck >> >> >> On 26 May 2011 09:18, Mathew French <mathew.fre...@subscribe-hr.com.au>wrote: >> >>> Get Your SEO Right. >>> Learn about CPC advertising and how you can reduce your cost through have >>> good web and good content. >>> >>> Get a Blog up and Running. I am not technical but am OK at Writing and we >>> are getting good exposure through key words from our blog. Word Press is >>> optimised well out of the box. >>> Remember to make the content meaningful and place key words in it for >>> maximum effect. >>> >>> Also, try to look at purchasing some lists. Not sure what you target >>> market is but this is a good effective way to start driving traffic. Use an >>> e-mail tool like vertical response. >>> >>> These types of things are going to get you out these in the shortest >>> possible time and with the best bang for you buck. >>> >>> YOu need to track things to make sure your campaigns are working well. >>> >>> Put your website on some sort of CMS so you can make changes to content >>> easily. >>> >>> Use Viral Sharing through Social Media to try and also get know in >>> specific groups. >>> >>> Hope this makes sense. >>> >>> These things take your time to work through and put together. Most these >>> things relate to Owned Content rather than purchased Content. In the long >>> run, will be very powerful for you. >>> >>> Mathew >>> >>> >>> On Wed, May 25, 2011 at 9:19 PM, doogirl <oliviamel...@hotmail.com>wrote: >>> >>>> Hi all, >>>> >>>> Let me introduce myself, my name is Olivia, I am totally new to SB. I >>>> am about to embark in possibly the scariest and most exciting thing I >>>> have ever done. I am starting an online business (retail), it's still >>>> early days for me. I have had this niggiling idea for years and >>>> decided to finally take the punt into the online world, problem is I >>>> am not a technical person! I am really looking to hear from other >>>> young entreprenuer who started online companies, who weren't already >>>> guru's. Luckily I have found some people who are advising me and >>>> helping with the legal side of things to get my company off the >>>> ground, but when it comes to marketing my business (without a huge >>>> amount of $$$$) I am a little lost. What are the best ways I can >>>> market online without spending a lot of money? >>>> >>>> -- >>>> You received this message because you are subscribed to the Silicon >>>> Beach Australia mailing list. >>>> >>>> Guidelines on discussion: >>>> http://groups.google.com/group/silicon-beach-australia/msg/351e183e1303508d?hl=en%3Fhl%3Den >>>> >>>> No lurkers! It is expected that you introduce yourself. >>>> >>>> To post to this group, send email to >>>> silicon-beach-australia@googlegroups.com >>>> To unsubscribe from this group, send email to >>>> silicon-beach-australia+unsubscr...@googlegroups.com >>>> For more options, visit this group at >>>> http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en >>>> >>> >>> >>> >>> -- >>> Regards, >>> >>> Mathew French >>> >>> -- >>> You received this message because you are subscribed to the Silicon Beach >>> Australia mailing list. >>> >>> Guidelines on discussion: >>> http://groups.google.com/group/silicon-beach-australia/msg/351e183e1303508d?hl=en%3Fhl%3Den >>> >>> No lurkers! It is expected that you introduce yourself. >>> >>> To post to this group, send email to >>> silicon-beach-australia@googlegroups.com >>> To unsubscribe from this group, send email to >>> silicon-beach-australia+unsubscr...@googlegroups.com >>> For more options, visit this group at >>> http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en >>> >> >> -- >> You received this message because you are subscribed to the Silicon Beach >> Australia mailing list. >> >> Guidelines on discussion: >> http://groups.google.com/group/silicon-beach-australia/msg/351e183e1303508d?hl=en%3Fhl%3Den >> >> No lurkers! It is expected that you introduce yourself. >> >> To post to this group, send email to >> silicon-beach-australia@googlegroups.com >> To unsubscribe from this group, send email to >> silicon-beach-australia+unsubscr...@googlegroups.com >> For more options, visit this group at >> http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en >> > > > > -- > Regards, > > Mathew French > > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. > > Guidelines on discussion: > http://groups.google.com/group/silicon-beach-australia/msg/351e183e1303508d?hl=en%3Fhl%3Den > > No lurkers! It is expected that you introduce yourself. > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://groups.google.com/group/silicon-beach-australia/msg/351e183e1303508d?hl=en%3Fhl%3Den No lurkers! It is expected that you introduce yourself. To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
