Amen

Sent from my iPhone

On Jul 25, 2013, at 8:43 AM, Paul Griswold 
<pgrisw...@fusiondigitalproductions.com> wrote:

> 
> Am I the only one who thinks of the "prevent defense" when you look at what 
> Autodesk is doing with the entire Media & Entertainment line?
> 
> For you non-Americans / non-American football fans.  The prevent defense is 
> what some coaches use when they are in the lead and the game is near the end. 
>  The idea is, maintain the lead and don't make any mistakes.  It's an 
> extremely conservative, boring way to try to win a game.
> 
> A lot of people would say the prevent defense prevents you from winning 
> because you don't try to do anything on offense except not screw up - you 
> don't try to score any more points, you just hold on to the ball and then 
> punt it back to the opposing team - and on defense you allow the opposition 
> to gain ground, hoping that if you give ground, they won't score more points. 
>  Meanwhile the other team still wants to win, so they pull out all the stops 
> and try every innovative thing they can think of to score as many points as 
> possible as quickly as possible.
> 
> I've seen a lot of games that ended badly for the team using the prevent 
> defense.
> 
> Autodesk has the lead in the market & they just want to play prevent defense. 
>  Meanwhile Fabric/Creation, Houdini, The Foundry, NewTek, etc., etc., realize 
> the game isn't over.
> 
> -Paul
> 
> 
> 
> 
> 
> On Thu, Jul 25, 2013 at 9:10 AM, Graham Bell <graham.b...@autodesk.com> wrote:
>> Fair dues Greg...
>> 
>> Fyi, the 'boss' is Chris Bradshaw. He took over from Marc Petit and Marc and 
>> Frank report into him.
>> 
>> -----Original Message-----
>> From: softimage-boun...@listproc.autodesk.com 
>> [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Greg Punchatz
>> Sent: 25 July 2013 14:07
>> To: softimage@listproc.autodesk.com
>> Subject: Re: Future of Naiad
>> 
>> :( bad choice ... Graham how was that supposed to make any of us feel 
>> better.?
>> 
>> It almost felt like salt in a wound...
>> 
>> I really appreciate that you try to keep us informed, but if you really 
>> don't have anything concrete or encouraging to say it might be better to let 
>> it rest at this point.. I know you're only the messenger,  but there are 
>> certain people with a higher pay grade that should be giving us the bad 
>> news...
>> 
>> Marc Stevens got his job because of us and softimage.  Now he is the man 
>> behind killing soft and he has left us for dead... From an outsider's 
>> position that's exactly what seems to be happening.
>> 
>> Who is Marc and the Max guy's boss?
>> I think I might have a few things to say to him.
>> 
>> I gave Autodesk more than a fair shake after the purchase. But all of my 
>> fears have come true..
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Sent from my iPhone
>> 
>> On Jul 25, 2013, at 5:17 AM, Graham Bell <graham.b...@autodesk.com> wrote:
>> 
>> > Yes I know, but the original context was around Max, and a post made on a 
>> > Max site.
>> >
>> > I posted this just to add some additional info.
>> >
>> > -----Original Message-----
>> > From: softimage-boun...@listproc.autodesk.com
>> > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Massimo
>> > Galluzzo
>> > Sent: 25 July 2013 10:56
>> > To: softimage@listproc.autodesk.com
>> > Subject: Re: Future of Naiad
>> >
>> > Ok, so why no one speaks about Softimage?
>> > Maya, Max, Maya Max, Maya, Max, Maya Max.
>> >
>> > Just tell us the product will end the development cycle and enter a bugfix 
>> > phase untill it dies so we know already.
>> > This is pathetic.
>> >
>> >
>> >
>> > -----Messaggio originale-----
>> > From: Graham Bell
>> > Sent: Thursday, July 25, 2013 11:29 AM
>> > To: softimage@listproc.autodesk.com
>> > Subject: RE: Future of Naiad
>> >
>> > Overnight, Frank Delise (used to head up Max, but now heads our Games
>> > Solutions group, fyi, Marc Stevens heads up Film/TV), posted this to
>> > the Max underground site
>> >
>> >
>> > Hi all, I wanted to add some color to some of the concerns here.
>> >
>> > Yes, it was unfortunate that some of our max customer demos got
>> > canceled last minute. Siggraph was a bit different for us this year vs
>> > previous years. As a corp company, unfortunately we can’t disclose the
>> > roadmap of our products anytime we want like the good old days. Not by
>> > choice, but by revenue accounting laws. Since our product ship dates
>> > are not aligned with Siggraph, this causes us to have limited news to 
>> > share about our products.
>> >
>> > This is why we have our own event, the Unfold event. This allows us to
>> > share the roadmap that is aligned with ship dates.
>> >
>> > Then why did Maya show up with some cool stuff this year at Siggraph
>> > user event and not max? It just so happens that the technology preview
>> > for Maya was ready for Siggraph, whereas the 3ds max work that we are
>> > doing is gearing up for a update soon and we will be discussing the
>> > details of that in the near future.The timing wasn’t right for
>> > Siggraph. Again not always in our control on what trade show they line up 
>> > to.
>> >
>> > On the general direction of Maya vs Max, nothing has changed. Maya was
>> > designed for entertainment customers whom need a platform to extend.
>> > Max was designed for the democratization of content creation for all
>> > markets. So Maya may be better for deep pipeline integration, Where
>> > Max is good for out of the box artist toolset for a broader markets.
>> >
>> > It also means that the Maya team focuses all its energy on
>> > entertainment features and the Max team divides its energy on a
>> > variation of markets, from design viz, VFX, Games, etc.. So naturally,
>> > if you are a VFX artist only, you may see more progress on the Maya
>> > front than you do on Max depending on the releases.
>> >
>> > When I took over the product for the 2014 release, I made some
>> > significant changes. I refocused a lot the energy on stability and
>> > performance. I also put a significant focus on “small annoying
>> > things”. This resulted in some significant performance and stability
>> > improvements and cleaned up some workflows.
>> >
>> > Did you get fluids :), No, not yet.. But it was the right thing to do
>> > for Max’s continued growth. Meanwhile, we still managed to get in some
>> > impressive features.
>> >
>> > As a Maya user, you would have noticed the same thing for the past
>> > couple of years where Maya was pretty dry in the new feature
>> > department but had significant scalability and API enhancements.
>> > Sometime it takes entire teams to make big shifts like that. So let
>> > the Maya team enjoy some new fun features :).
>> >
>> > As for Max, we are hard at work on features that have been raised up
>> > from our customers. Some will be for entertainment, games and some
>> > will be for design viz.
>> >
>> > For the Niad\Bifrost concern, Bifrost is being developed as an engine
>> > with Maya as the first customer. We aren’t disclosing many details at
>> > the moment, but it’s being designed to be agnostic to any one specific 
>> > tool.
>> >
>> > I hope that clarifies a few things for everyone.
>> > Frank DeLise -
>> >
>> >
>> > From: softimage-boun...@listproc.autodesk.com
>> > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Rob
>> > Chapman
>> > Sent: 25 July 2013 10:01
>> > To: softimage@listproc.autodesk.com
>> > Subject: Re: Future of Naiad
>> >
>> > this is a forum with Autodesk etiquette..? very broadly speaking..  :)
>> > you and me as well as countless others were on here long before it was
>> > AD who owned the server where this mailing list lived, and hopefully
>> > many will still be on here when it changes hands yet again. its been
>> > utter lackluster so far from its current owners including the
>> > potential Naiad / bifrost debacle therefore fingers crossed from me
>> > this earthquake happens sooner rather than later!
>> >
>> > On 25 July 2013 10:35, Jordi Bares
>> > <jordiba...@gmail.com<mailto:jordiba...@gmail.com>> wrote:
>> > Given we are in an Autodesk forum and given the basic etiquette I will
>> > only say we are in a major tectonic shift and imho Autodesk need to
>> > show some goods yesterday.
>> >
>> > Jordi Bares
>> > jordiba...@gmail.com<mailto:jordiba...@gmail.com>
>> >
>> > On 25 Jul 2013, at 08:48, Eric Thivierge
>> > <ethivie...@gmail.com<mailto:ethivie...@gmail.com>> wrote:
>> >
>> >
>> >
>> > Hah, if you can call it a presence at all...
>> > On Jul 24, 2013 9:20 PM, "Raffaele Fragapane"
>> > <raffsxsil...@googlemail.com<mailto:raffsxsil...@googlemail.com>> wrote:
>> > I'm not quite sure I can fault them for not having their own floor space.
>> > They were present at some partners', but Siggraph having shifted crowd
>> > and attitude a fair bit I'm not sure they would have got a ton of
>> > mileage out of their own, not to mention their big news came out
>> > months ago with the 2014 releases, and if they have nothing for this
>> > quarter they can't basically show anything else.
>> > I can see why a big user event and floor presence scattered at other
>> > stands would have been a better use of money for them.
>> >
>> > On Thu, Jul 25, 2013 at 2:09 PM, Eric Thivierge
>> > <ethivie...@gmail.com<mailto:ethivie...@gmail.com>> wrote:
>> >
>> > Speculating from Siggraph not having attended the Autodesk user event
>> > knowing they would have nothing of interest to show me, it's apparent
>> > they will be discontinuing all DCCs and focusing their efforts selling
>> > their new product Autodesk Blender.
>> >
>> > Frankly i find the absence of Autodesk at the Siggraph floor either
>> > arrogant or just plain stupid.
>> >
>> > Very apparent from all the talks this year that no one is really
>> > taking Maya seriously for effects work aside from some bits of naiad.
>> > SideFx is taking charge in a big way and have some big stuff coming
>> > not including Houdini Engine.
>> >
>> > Sincerely,
>> > Your embedded Siggraph journalist
>> > On Jul 24, 2013 8:03 PM, "Greg Punchatz"
>> > <g...@janimation.com<mailto:g...@janimation.com>> wrote:
>> > Ha! Good point on the flame .. I still maintain the emperor has no
>> > clothes;)
>> >
>> > I am a complete believer in atomic software. I think it would allow
>> > for greater innovation in each key area. Zbrush proved that to me.
>> >
>> > I am looking for someone to step up to the plate In the areas of
>> > rigging and animation. I'm hoping the guys over at fabric engine might
>> > do something for us in that regard. I know much higher frame rates are
>> > possible at this point if all a program had to do was to spend it
>> > cycles on those two areas, it is absolutely ridiculous that people
>> > have to play blast there animations to view to see it at full frame
>> > rate IMO. There is no app that focuses squarely on that subject right now. 
>> > There are countless modeling, painting programs.
>> >
>> > For myself and and Janimation I want us to move away from the single
>> > beast program mentality. I plan to keep soft the glue that keeps it
>> > all together for now and the foreseeable near future..
>> >
>> > Right now I'm really enjoying learning Mari, I bought that for home
>> > because I really don't see any other competition in that area. Because
>> > it squarely focused on 3-D paint, it got so many things right.
>> > Granted it took till 2.0 before I thought it was good enough to jump
>> > on board. Now that I'm there I could not be happier.
>> >
>> > Clairese looks very interesting to me, it almost seems too good to be true.
>> >
>> > Arnold keeps me happy when I can use it, as we have a limited license
>> > pool for the time being.
>> >
>> > I love Nuke as well, but I don't know it well enough for my taste yet.
>> >
>> > Modo has me interested as well, curious how the foundry leverages its
>> > render engine. I tried it once and found clunky, but did not give it
>> > enough of a chance.
>> >
>> > I also want us to move to an Alembic pipeline ASAP ... That's the next
>> > big thing that I need to get pushed thru at the office.
>> >
>> > I'm just a bit grumpy on where we sit, I just wish things would've
>> > turned out differently. C'est la vie.
>> >
>> > Sent from someone using his thumbs , Siri, and a healthy dose of
>> > dyslexia ...
>> >
>> > On Jul 24, 2013, at 8:50 PM, Raffaele Fragapane
>> > <raffsxsil...@googlemail.com<mailto:raffsxsil...@googlemail.com>> wrote:
>> > So they have a scarcely maintained aging PoS they are still managing
>> > to sell for gazillions as a high prestige product, and have insofar
>> > managed to distract the audience from the fact the emperor is
>> > freeballing it, and you'd go to the board asking for the management
>> > who's pulling that hat trick off to be replaced? :) They do feel
>> > increasingly dysfunctional in their communication and user base
>> > management, but so does nearly any large enough media oriented large
>> > house these days. Only the Foundry seems to be closer in touch with
>> > the top tiers of the VFX industry.
>> > It's very possible AD is simply more Adobe than Alias/Soft, and we
>> > just can't (nor should we be supposed to) be served by a company with
>> > that kind of mentality.
>> >
>> > All that said, Foundry is doing better than ok and they seem to care a
>> > lot for the VFX business at many levels, unlike AD as a larger entity
>> > (which you have to remember is NOT Soft or Alias), and pipelines are
>> > going atomic with OSS glue, so the days of Maya/Soft/MAX not being
>> > required across the whole pipe are upon us already.
>> >
>> > When you think about it already entire chunks of the pipe in the top
>> > end reflect that, and a lot of that is trickling down to the middle,
>> > and will soon enough trickle further down again.
>> > With Katana + PRMan + Alembic Surfacing and lighting is likely the
>> > next bit breaking off the AD continent, much like modelling did
>> > already with ZB + Topogun.
>> > If Fabric manages to wedge in with splice and slowly abstract things
>> > away from Maya and convert it from host to client of platform, that's
>> > another big chunk going.
>> > There is less every day in an A to B scenario I open Soft or Maya for
>> > really.
>> >
>> > Whether that'll be viable for the small user, given the small user
>> > needs the whole stretch of software for himself and doesn't get to
>> > divide the expense across departments only needing parts of it like
>> > the bigger pipes do, well, that remains to be seen. The monopoly feels
>> > less and less like it's going to stay every day though.
>> > If you're a small unit or work in a small shop, maybe it's time to
>> > stop thinking like they want you to, that you NEED the all in one, and
>> > start figuring out how you can re-engineer a staged process into your
>> > needs and workflow.
>> > I'm succeeding pretty well at home these days, better than I ever
>> > expected to. Even as an individual I'm finding the big-arse DCC apps
>> > are more and more expensive OGL and graph eval hosts than anything else.
>> > This was simply impossible five years ago, We could barely do it at
>> > the 300+ staff project scale, now... not so much.
>> >
>> > On Thu, Jul 25, 2013 at 11:17 AM, Greg Punchatz
>> > <g...@janimation.com<mailto:g...@janimation.com>> wrote:
>> > Frankly M&E AD needs new TOP down leadership....
>> >
>> > It's so beyond broken that no matter how hard the people below them
>> > try to show them the light they refuse to look.
>> >
>> > They still think Flame is still a valid product.. Single threaded
>> > piece of poo IMO.  I am so surprised they can still sell the product
>> > at all, especially for the outrageous prices. There are just a lot of
>> > people who have not realized yet that the emperor has no clothes.
>> >
>> > And Maya is the future of 3d ... A code base nearing or past its 15
>> > year mark... Really?
>> >
>> > Sorry but I am just not a happy AD customer.
>> >
>> >
>> > Sent from my iPhone
>> >
>> > On Jul 24, 2013, at 7:19 PM, Steven Caron
>> > <car...@gmail.com<mailto:car...@gmail.com>> wrote:
>> > they, you, need a better PR department.
>> >
>> > it is simple, don't give us reason to speculate so wildly.
>> >
>> > *written with my thumbs
>> >
>> > On Jul 24, 2013, at 5:00 PM, Graham Bell
>> > <graham.b...@autodesk.com<mailto:graham.b...@autodesk.com>> wrote:
>> >
>> > I'm saying nothing more, though if anyone wants to pvt me, then feel free.
>> >
>> >
>> >
>> >
>> > --
>> > Our users will know fear and cower before our software! Ship it! Ship
>> > it and let them flee like the dogs they are!
>> >
>> >
>> >
>> > --
>> > Our users will know fear and cower before our software! Ship it! Ship
>> > it and let them flee like the dogs they are!
>> >
>> >
>> > <winmail.dat>
> 

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