It’s clearly targeted to the Cinema4D crowd obviously, designers and kind of 1 man band artist/designers/directors running on a laptop and darting through london on a uber expensive bicycle.
The problem is that these guys have a great tool in their hands and its connection with After Effects is difficult to beat so I see it as a very uninformed marketing campaign. But may be I am wrong and they are going to sell these to my mother-in-law too so she can do some dinosaurs and get rich. jb > On 11 Jul 2015, at 18:07, Steven Caron <car...@gmail.com> wrote: > > BUT carpenters do rent some tools... not their core tools but typically the > larger more expensive tools. Maybe this campaign is not for us. ie. The > people who use 3d tools everyday. Maybe the people that never have used 3d > tools before are the focus of this campaign. My colleagues and I have > discussed this a bit and this is one of the conclusions we came to. This is a > play designed for getting new customers and new revenue, mostly. > > I still think this is campaign is completely silly, but I can say I am > honestly not surprised. > > *written with my thumbs > > On Jul 11, 2015 8:36 AM, "Sebastien Sterling" <sebastien.sterl...@gmail.com > <mailto:sebastien.sterl...@gmail.com>> wrote: > > > > It would be so easy to write them off a idiots > > > > DCC are TOOLS in nature, they are selling them as a service, which is > > fundamentally incompatible. > > > > As a carpenter you don't rent a hammer or a tool belt, not if it is your > > business, that is insane. > >
