> At this point in time, not only is most music listened on mobile devices, 
> most music is even purchased on mobile devices, and that's strictly a stereo 
> (or maybe binaural) world.

With a custom iPhone/Android app that employs headtracking (+
headsets) on iPhone/Android devices ... you have a *huge* market
capable of accessing a quality spatial audio experience. Better yet
... the quality of experience is consistent. No stuffing around with
speaker positions, different decodes, file formats,  or even higher
order ambisonics (there's a paper by n.mariette that shows that with
head tracking listeners are just as capable of pinpointing sound
sources with b-format as they are with higher res spatialisations).
B-format is enough.

Etienne
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